“Switching to RollWorks was about creating cohesion. It was about building a holistic view within HubSpot that our team could easily access, manage, and leverage in real-time."
“If RollWorks wasn’t here, it’d be a lot more of a manual effort. We love that we can add contact level segmentation and Intent-based signals into a platform that’s all about getting in front of the right accounts. We’re going to let the data inform our next actions, but we’re really excited about getting more sophisticated with our ABM motions and we trust RollWorks to help us do it.”
"By understanding your personas and layering on Tier’d approaches, you’re able to give scalable 1:1 online and offline experiences that break through the noise. Then you can focus on scalability of plays to Top Tier accounts to give users the experience that they deserve."
"We’re achieving a 50 percent new opportunity rate with existing customers we target with ABM."
"Our more advanced ABM strategy aligned marketing programs to sales priorities by syncing laser-targeted marketing air cover prioritized for outreach by the sales team."
"RollWorks is the magic bullet that allows Acclaro to be more efficient and effective in the work we do with our clients."
“RollWorks help us get actual names. Our KPIs get much more personal just like our account-based marketing does.”
"RollWorks and HubSpot were two critical tools that helped us quickly turn around a strategic program that in the end has great reach."
"Our biggest challenge was targeting these accounts and gathering scattered data into one actionable strategy."
"We really had to take a step back and look at who we are trying to reach, and then how can we best get in front of them to build direct relationships, trust, and visibility."
“Our vision of Connected Work was really resonating with some of the most recognizable brands in the world. The question became: how do we build on that success and get the message of Connected Work out to the market in a more focused manner, based on industry, to attract the right customer at the right time."
"The insights and strategies provided by Invalshoek transformed our approach. We're now reaching the right people with the right message."
“RollWorks has significantly simplified our day-to-day operations, enhancing our collaboration with the sales team and enabling us to target in-market buyers more effectively."
“There was no question whether to keep RollWorks because it enables us to get so specific, targeted, and efficient with who we’re reaching.”
“To go upmarket, we knew we had to start targeting full buying committees in those larger accounts. We needed to hit multiple stakeholders with the same campaign.”