“RollWorks has helped us improve the accuracy of our reporting, and we can tailor our marketing copy to more closely reflect who our prospects are and what they want.”
“RollWorks has really helped us not only find our target buying group, but also message to them on a very specific level — to be more effective right when we get in front of them.”
“RollWorks has some of the most sophisticated targeting capabilities. With other ABM vendors we were paying double or triple the cost to get a visit to our website. But because RollWorks targets more efficiently, we’re actually spending less than 50% of what we had spent to get a visit to our site.”
“We can now solve for our view-through haziness.”
“Historically, we’ve dealt mostly with internal combustion companies for traditional gas vehicles, but as we transitioned into more autonomous and electronic vehicle (EV) startups and mid-level companies, we needed effective ways to reach them.”
“If RollWorks wasn’t here, it’d be a lot more of a manual effort. We love that we can add contact level segmentation and Intent-based signals into a platform that’s all about getting in front of the right accounts. We’re going to let the data inform our next actions, but we’re really excited about getting more sophisticated with our ABM motions and we trust RollWorks to help us do it.”
“We have people based in different regions and business is moving fast. Investments of time and budget into broad-based marketing strategies is no longer an adequate strategy.”
“We were receiving a high volume of accounts, but needed something more quantitative than ‘a good logo to go after’ as a means for prioritizing our efforts.”
“We went to work identifying these target accounts and the individuals that these accounts that we wanted to run omni-channel campaigns to.”
“We always want to make sure we’re giving them leads that they're actually able to or want to be working. But we’re almost 100% remote, with limited resources, so nailing down our ideal target account list is difficult.”
“We struggled with generic messaging geared to only part of our target audience. In our industry, a product development person just cares about getting help for an upcoming deadline. Whereas a C-suite person would rather see ROI statements and financial proof. We just weren’t hitting the right personas with the right messaging.”
“RollWorks has been instrumental in facilitating some big changes for Mixpanel. We’re now using RollWorks as more of a direct response channel, very similar to what we were using LinkedIn, Facebook or even paid search for. This has worked very well for us, allowing us to target a much larger population of accounts.”
“For companies in budding markets, the most efficient path to building brand awareness isn’t with inbound. It’s with targeted account awareness campaigns.”
“I would say that RollWorks isn’t just the software itself, it’s the partner and the people behind the tool that has helped make our program so successful. Being able to reach out to an account manager on a bi-weekly basis, being able to ask them questions and have them help you figure out how to optimize your campaigns, and just having that extra person to rely on has made a huge difference.”
"We’re achieving a 50 percent new opportunity rate with existing customers we target with ABM."
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