Demandbase

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Read 86 Demandbase reviews and testimonials from customers, explore 66 case studies and customer success stories, and watch 29 customer videos to see why companies chose Demandbase as their Account-Based Marketing Platforms

Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, win, and grow the accounts that matter most. The biggest and fastest-growing companies in the world, such as Accenture, Adobe, DocuSign, GE, Salesforce, and others, rely on Demandbase to drive their ABM strategy and maximize their marketing performance. The company has been named to the JMP Securities list “The Hot 100: The Best Privately Held Software Companies,” the Deloitte Fast 500, and named a Gartner Cool Vendor for Tech Go-To-Market. In 2019, Demandbase executives authored the definitive book on ABM, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue.

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Customer Rating Review Scorebased on 3334 reference ratings
4.7/5.0 (3334)
  • Market Leader 2025 2025
    Spring 2025Market LeaderAccount-Based Marketing Platforms
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Featured Testimonials

  • “Given the competitive intensity in today’s market, Demandbase helped give us an edge by easily allowing our sales reps to see all engagement touchpoints.”

    David TamSenior Director of Marketing

  • "Demandbase provides key information and context that is essential to making solid decisions about where to focus time and energy. Additionally, it helps connect customers with the agents who are best suited to answer their questions, which provides a better web experience for the customer."

    Ryohei AsaoWeb Marketing

  • "We knew we wanted a solution that natively had everything we needed. We didn't want to deal with separate technologies that required multiple integrations, and Demandbase fit that need because it offers everything from robust intent data and predictive capabilities to advertising, personalization, and channel orchestration, all in a single platform."

    Karen SalamoneHead of Marketing
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Featured Case Studies

  • Apigee targets accounts at the right time along the buyer journey

    Reet MandVP of Demand Generation

  • Iron Mountain Boosts Target Account Engagement and Conversions

    Tom BergerDirector of Internet Marketing

  • How An Industry Leader Uses Self-Serve Targeting to Respond to Consumer Trends in Real-Time and Increase Engagement

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Featured Customer Videos

  • Play Video
    Josh ZywienVP of Marketing
  • Play Video
    Pat OldenburgSenior Director of Digital Marketing and Operations
  • Play Video
    Vikram NairDirector of Operations & Business Development
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Additional Demandbase Information & Resources

Read Demandbase Reviews, Testimonials & Customer References from 86 real Demandbase customers.

Browse Demandbase Case Studies, Customer Success Stories, & Customer References from 66 businesses that use Demandbase.

Watch Demandbase Customer Videos to learn why 29 businesses chose Demandbase.

FeaturedCustomers has 1,862,885+ validated customer references including reviews, case studies, success stories, customer stories, testimonials and customer videos that will help you make better software purchasing decisions.