Demandbase

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Read 86 Demandbase reviews and testimonials from customers, explore 66 case studies and customer success stories, and watch 29 customer videos to see why companies chose Demandbase as their Account-Based Marketing Platforms

Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, win, and grow the accounts that matter most. The biggest and fastest-growing companies in the world, such as Accenture, Adobe, DocuSign, GE, Salesforce, and others, rely on Demandbase to drive their ABM strategy and maximize their marketing performance. The company has been named to the JMP Securities list “The Hot 100: The Best Privately Held Software Companies,” the Deloitte Fast 500, and named a Gartner Cool Vendor for Tech Go-To-Market. In 2019, Demandbase executives authored the definitive book on ABM, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue.

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Customer Rating Review Scorebased on 3366 reference ratings
4.7/5.0 (3366)
  • Market Leader 2025 2025
    Spring 2025Market LeaderAccount-Based Marketing Platforms

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Featured Testimonials

  • “Demandbase’s ABM solutions help us get our message to the hospital accounts we value most. By targeting multiple contacts within an account, and not just one job title, we reach the right decision makers and deliver more qualified leads to our sales team. It’s a win-win!”

  • "For all the hype around Account-Based Marketing, there isn't a lot of practical, hands on guidance out there. This book changes that—it's an important read for any B2B marketer executing ABM."

  • “Given the competitive intensity in today’s market, Demandbase helped give us an edge by easily allowing our sales reps to see all engagement touchpoints.”

Featured Case Studies

  • Deep Instinct Dives Deep Into the Data and Sees Exponential Growth

  • Coupa Achieves a Full-Funnel ABM Solution by Pairing Demandbase with Its In-House ICP

  • How OneLogin Delivers Global Enterprise Growth

Featured Customer Videos

Additional Demandbase Information & Resources

Read Demandbase Reviews, Testimonials & Customer References from 86 real Demandbase customers.

Browse Demandbase Case Studies, Customer Success Stories, & Customer References from 66 businesses that use Demandbase.

Watch Demandbase Customer Videos to learn why 29 businesses chose Demandbase.