Demandbase

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Read 86 Demandbase reviews and testimonials from customers, explore 66 case studies and customer success stories, and watch 29 customer videos to see why companies chose Demandbase as their Account-Based Marketing Platforms

Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, win, and grow the accounts that matter most. The biggest and fastest-growing companies in the world, such as Accenture, Adobe, DocuSign, GE, Salesforce, and others, rely on Demandbase to drive their ABM strategy and maximize their marketing performance. The company has been named to the JMP Securities list “The Hot 100: The Best Privately Held Software Companies,” the Deloitte Fast 500, and named a Gartner Cool Vendor for Tech Go-To-Market. In 2019, Demandbase executives authored the definitive book on ABM, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue.

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Customer Rating Review Scorebased on 3383 reference ratings
4.7/5.0 (3383)
  • Market Leader 2025 2025
    Spring 2025Market LeaderAccount-Based Marketing Platforms
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Featured Testimonials

  • "Demandbase has been pivotal in understanding our ICP, determining what accounts we really want to go after which accounts are the most in-market."

    Bretton HoekwaterGrowth Marketing & Analytics Manager

  • "Demandbase adds value to our client engagement by giving us the account insights we need to personalize those experiences."

    Sophia AgustinaGlobal Demand Strategy

  • "Prior to Account-Based Marketing, we really just were guessing. I mean we were using the limited intent and insight information that we had, but we really didn’t have a tool that tied things together for us, so it has really been a great journey."

    Susan CampbellGlobal Marketing Manager
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Featured Case Studies

  • Syneos Health Breathes New Life Into Sales With Demandbase

    Jacob FeenstraDirector of Business Insights

  • Atmel boosts sales opportunities 156% in various market segments with web personalization for key verticals

    Jeff ThommenVP Global Sales, Key Accounts

  • Wunderman Propels Success with B2B Marketing Innovation from Demandbase

    Tanya ZhangAssociate Director Customer Insights
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Featured Customer Videos

  • Play Video
    Chris BondhusSenior Director of Demand Generation
  • Play Video
    Karen SalamoneHead of Marketing
  • Play Video
    Cindy NowickiDirector of Digital Customer Acquisition
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Additional Demandbase Information & Resources

Read Demandbase Reviews, Testimonials & Customer References from 86 real Demandbase customers.

Browse Demandbase Case Studies, Customer Success Stories, & Customer References from 66 businesses that use Demandbase.

Watch Demandbase Customer Videos to learn why 29 businesses chose Demandbase.

FeaturedCustomers has 1,878,330+ validated customer references including reviews, case studies, success stories, customer stories, testimonials and customer videos that will help you make better software purchasing decisions.