Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, win, and grow the accounts that matter most. The biggest and fastest-growing companies in the world, such as Accenture, Adobe, DocuSign, GE, Salesforce, and others, rely on Demandbase to drive their ABM strategy and maximize their marketing performance. The company has been named to the JMP Securities list “The Hot 100: The Best Privately Held Software Companies,” the Deloitte Fast 500, and named a Gartner Cool Vendor for Tech Go-To-Market. In 2019, Demandbase executives authored the definitive book on ABM, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue.
“The system was good enough. But the data wasn’t. That was the tripping point. Without accurate information, even the best CRM is just shelfware.”
"As a technology company, we should let data do the talking, but our customer data wasn’t optimized. At times we were trying to make go-to-market decisions based on incomplete information. …
"I'm not sure that my team or even the whole demand gen team or sales could be as effective as they are without Demandbase."
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