Demandbase

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Read 104 Demandbase reviews and testimonials from customers, explore 92 case studies and customer success stories, and watch 36 customer videos to see why companies chose Demandbase as their Marketing Automation Software

Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, win, and grow the accounts that matter most. The biggest and fastest-growing companies in the world, such as Accenture, Adobe, DocuSign, GE, Salesforce, and others, rely on Demandbase to drive their ABM strategy and maximize their marketing performance. The company has been named to the JMP Securities list “The Hot 100: The Best Privately Held Software Companies,” the Deloitte Fast 500, and named a Gartner Cool Vendor for Tech Go-To-Market. In 2019, Demandbase executives authored the definitive book on ABM, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue.

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  • 104 Testimonials View
  • 92 Case Studies View
  • 36 Customer Videos View
Customer Rating Review Score based on 3889 reference ratings
4.7/5.0 (3889)
  • Spring 2026 Market Leader Account-Based Marketing Platforms

More from Demandbase

Featured Testimonials

  • "We've been working on account based strategies for the past few years and this book does a great job of capturing the practical lessons of how to plan for long …

  • “A lot of things that we do are kind of ad hoc in nature. So it’s nice to be able to go into Demandbase and make changes on the fly …

  • "Knowing what company you are about to chat with is incredibly powerful from an engagement perspective. When you have more context, you can steer the conversation in a direction that …

Featured Case Studies

  • Thales Quadruples CTRs, Doubles MQAs, and Re-engages 50% of Targets. And They’re …

  • How molex scaled abm with demandbase

  • How the Senior Advertising Strategist at Unisys Pivots on a Dime with …

Featured Customer Videos

  • Achievers - Customer Success Story (Jack Hallett - Senior Marketing Operations Manager)
  • Brightcove Experiences 58% Lift in Target Accounts
  • Why Salesforce Choose Demandbase for ABM

Additional Demandbase Information & Resources

Read Demandbase Reviews, Testimonials & Customer References from 104 real Demandbase customers.

Browse Demandbase Case Studies, Customer Success Stories, & Customer References from 92 businesses that use Demandbase.

Watch Demandbase Customer Videos to learn why 36 businesses chose Demandbase.