Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, win, and grow the accounts that matter most. The biggest and fastest-growing companies in the world, such as Accenture, Adobe, DocuSign, GE, Salesforce, and others, rely on Demandbase to drive their ABM strategy and maximize their marketing performance. The company has been named to the JMP Securities list “The Hot 100: The Best Privately Held Software Companies,” the Deloitte Fast 500, and named a Gartner Cool Vendor for Tech Go-To-Market. In 2019, Demandbase executives authored the definitive book on ABM, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue.
"As a technology company, we should let data do the talking, but our customer data wasn’t optimized. At times we were trying to make go-to-market decisions based on incomplete information. After Demandbase cleaned and appended our data, our CEO boasted ‘Sales Operations has turned Ekahau into a proactive, data-driven machine."
"Demandbase form integration service has significantly helped in increasing the form conversion rates for us. The automated standardized firmographic data from Demandbase is invaluable for the lead scoring and qualification process and has considerably reduced the time required for data cleaning and normalization."
"For all the hype around Account-Based Marketing, there isn't a lot of practical, hands on guidance out there. This book changes that—it's an important read for any B2B marketer executing ABM."
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