Demandbase

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Read 86 Demandbase reviews and testimonials from customers, explore 66 case studies and customer success stories, and watch 29 customer videos to see why companies chose Demandbase as their Account-Based Marketing Platforms

Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, win, and grow the accounts that matter most. The biggest and fastest-growing companies in the world, such as Accenture, Adobe, DocuSign, GE, Salesforce, and others, rely on Demandbase to drive their ABM strategy and maximize their marketing performance. The company has been named to the JMP Securities list “The Hot 100: The Best Privately Held Software Companies,” the Deloitte Fast 500, and named a Gartner Cool Vendor for Tech Go-To-Market. In 2019, Demandbase executives authored the definitive book on ABM, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue.

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Customer Rating Review Scorebased on 3105 reference ratings
4.7/5.0 (3105)
  • Market Leader 2025 2025
    Spring 2025Market LeaderAccount-Based Marketing Platforms
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Featured Testimonials

  • "Marketing’s contribution focused on reaching accounts who currently aren’t doing business with us. Through insights derived from Demandbase activity, we learned what solutions these accounts were interested in, which helped initiate new sales conversations. It proved to be a very successful collaboration between marketing and sales."

    Jenny ReedSr. Manager, Global Marketing

  • “We know our ideal customers, so why wait for them to come to us? Why not focus our efforts on engaging them rather than the unwashed masses?”

    Ann LeachDirector of Customer Marketing

  • "For me, it came down to the intent signals and being able to see that level of intelligence on the account level. The activity data on our site was just a layer deeper than we saw elsewhere."

    Josh ZywienVP of Marketing
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Featured Case Studies

  • Accela Propels Sales to Success by Implementing Demandbase One

    Steffanie ZazulakSr. Manager

  • Hexagon Takes the Guessing Game Out of ABM With Insights From Demandbase

    Jodi LebowDirector, Global Demand Center

  • Lacework Grows Pipeline with Smarter Always-On Campaigns

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Featured Customer Videos

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Additional Demandbase Information & Resources

Read Demandbase Reviews, Testimonials & Customer References from 86 real Demandbase customers.

Browse Demandbase Case Studies, Customer Success Stories, & Customer References from 66 businesses that use Demandbase.

Watch Demandbase Customer Videos to learn why 29 businesses chose Demandbase.

FeaturedCustomers has 1,805,238+ validated customer references including reviews, case studies, success stories, customer stories, testimonials and customer videos that will help you make better software purchasing decisions.