Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, win, and grow the accounts that matter most. The biggest and fastest-growing companies in the world, such as Accenture, Adobe, DocuSign, GE, Salesforce, and others, rely on Demandbase to drive their ABM strategy and maximize their marketing performance. The company has been named to the JMP Securities list “The Hot 100: The Best Privately Held Software Companies,” the Deloitte Fast 500, and named a Gartner Cool Vendor for Tech Go-To-Market. In 2019, Demandbase executives authored the definitive book on ABM, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue.
"It's exciting to be a customer Demandbase never stops surprising me."
“We always want to learn and optimize during campaigns, so I’ll make changes at periodic intervals or on the fly when I see what is happening in a campaign. Or if the alliance partner team tells me that our account list is changing, then we can make that change pretty quickly without having a lot of back and forth.”
“Demandbase has become a critical component of our business. We now capture critical buying signals and actually predict purchase behavior for prospects based on website visit patterns.”
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