Demandbase

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Read 86 Demandbase reviews and testimonials from customers, explore 66 case studies and customer success stories, and watch 29 customer videos to see why companies chose Demandbase as their Account-Based Marketing Platforms

Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, win, and grow the accounts that matter most. The biggest and fastest-growing companies in the world, such as Accenture, Adobe, DocuSign, GE, Salesforce, and others, rely on Demandbase to drive their ABM strategy and maximize their marketing performance. The company has been named to the JMP Securities list “The Hot 100: The Best Privately Held Software Companies,” the Deloitte Fast 500, and named a Gartner Cool Vendor for Tech Go-To-Market. In 2019, Demandbase executives authored the definitive book on ABM, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue.

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Customer Rating Review Scorebased on 3274 reference ratings
4.7/5.0 (3274)
  • Market Leader 2025 2025
    Spring 2025Market LeaderAccount-Based Marketing Platforms

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Featured Testimonials

  • "Demandbase helped us to get more creative and strategic with our forms and maximize every visitor interaction."

  • "As healthcare systems digitally transform the way they deliver care, there's been a shift to more tech-minded buying committees. So ABM was a no-brainer to get high and wide inside these organizations."

  • "Demandbase has been pivotal in understanding our ICP, determining what accounts we really want to go after which accounts are the most in-market."

Featured Case Studies

  • How Ignitium Used Self-Serve Targeting Ads to Maximize 1:1 ABM Strategies

  • How Dialpad Uses Demandbase to Scale ABM and Align Sales and Marketing

  • Fivetran Account Executive Calls Demandbase His “Sales Detective”

Featured Customer Videos

Additional Demandbase Information & Resources

Read Demandbase Reviews, Testimonials & Customer References from 86 real Demandbase customers.

Browse Demandbase Case Studies, Customer Success Stories, & Customer References from 66 businesses that use Demandbase.

Watch Demandbase Customer Videos to learn why 29 businesses chose Demandbase.