Demandbase

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Read 86 Demandbase reviews and testimonials from customers, explore 66 case studies and customer success stories, and watch 29 customer videos to see why companies chose Demandbase as their Account-Based Marketing Platforms

Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, win, and grow the accounts that matter most. The biggest and fastest-growing companies in the world, such as Accenture, Adobe, DocuSign, GE, Salesforce, and others, rely on Demandbase to drive their ABM strategy and maximize their marketing performance. The company has been named to the JMP Securities list “The Hot 100: The Best Privately Held Software Companies,” the Deloitte Fast 500, and named a Gartner Cool Vendor for Tech Go-To-Market. In 2019, Demandbase executives authored the definitive book on ABM, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue.

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Customer Rating Review Scorebased on 3151 reference ratings
4.7/5.0 (3151)
  • Market Leader 2025 2025
    Spring 2025Market LeaderAccount-Based Marketing Platforms

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Featured Testimonials

  • "All those kinds of things reps’ confidence in the data and tools, satisfaction in their jobs, reduced turnover really add up in the end to a product that’s worth more than its weight."

  • “Demandbase does what it says it will do. There are other vendors to choose from but working with Demandbase makes a difference – there is transparency, willingness of account managers to help, account management is huge as well as their innovation – they always bringing new ideas and push us to try new things.”

  • “What bigger accounts are looking for is a personalized experience, and Demandbase makes ABM much easier out-of-the-box. The data you see drives actions and simplifies the ability to orchestrate plays across sales and marketing.”

Featured Case Studies

  • Lacework Grows Pipeline with Smarter Always-On Campaigns

  • WIKA Mobile Control Launches into New Markets Using Insights Powered by Demandbase One™

  • Ekahau Connects with Demandbase to Enrich their Data and Nets a High-Speed Return on Investment

Featured Customer Videos

Additional Demandbase Information & Resources

Read Demandbase Reviews, Testimonials & Customer References from 86 real Demandbase customers.

Browse Demandbase Case Studies, Customer Success Stories, & Customer References from 66 businesses that use Demandbase.

Watch Demandbase Customer Videos to learn why 29 businesses chose Demandbase.