Demandbase

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Read 86 Demandbase reviews and testimonials from customers, explore 66 case studies and customer success stories, and watch 29 customer videos to see why companies chose Demandbase as their Account-Based Marketing Platforms

Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, win, and grow the accounts that matter most. The biggest and fastest-growing companies in the world, such as Accenture, Adobe, DocuSign, GE, Salesforce, and others, rely on Demandbase to drive their ABM strategy and maximize their marketing performance. The company has been named to the JMP Securities list “The Hot 100: The Best Privately Held Software Companies,” the Deloitte Fast 500, and named a Gartner Cool Vendor for Tech Go-To-Market. In 2019, Demandbase executives authored the definitive book on ABM, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue.

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Customer Rating Review Scorebased on 3248 reference ratings
4.7/5.0 (3248)
  • Market Leader 2025 2025
    Spring 2025Market LeaderAccount-Based Marketing Platforms
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Featured Testimonials

  • "I would recommend Demandbase to my peers in the industry and colleagues in GE. I think it's been a really great platform that covers a broad spectrum of solutions for problems that we face as marketers."

    Pat OldenburgSenior Director of Digital Marketing and Operations

  • “Demandbase allowed us to create segments based on journey stage combined with our own first-party behavioral data.”

    Lindsay HaszDirector of Insights and Optimization

  • "To know what organizations are researching and considering before they even hit our website, is very powerful."

    Jay CivitilloMarket Development Manager
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Featured Case Studies

  • How An Industry Leader Uses Self-Serve Targeting to Respond to Consumer Trends in Real-Time and Increase Engagement

  • Demandbase helps panasonic connect account data

    Susan CampbellGlobal Marketing Manager

  • Ariba Gains 387 New Mqls and Beats Monthly Goals by 118%

    Caroline RobinsonMarketing Operations Manager
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Featured Customer Videos

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Additional Demandbase Information & Resources

Read Demandbase Reviews, Testimonials & Customer References from 86 real Demandbase customers.

Browse Demandbase Case Studies, Customer Success Stories, & Customer References from 66 businesses that use Demandbase.

Watch Demandbase Customer Videos to learn why 29 businesses chose Demandbase.

FeaturedCustomers has 1,838,902+ validated customer references including reviews, case studies, success stories, customer stories, testimonials and customer videos that will help you make better software purchasing decisions.