Demandbase

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Read 86 Demandbase reviews and testimonials from customers, explore 66 case studies and customer success stories, and watch 29 customer videos to see why companies chose Demandbase as their Account-Based Marketing Platforms

Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, win, and grow the accounts that matter most. The biggest and fastest-growing companies in the world, such as Accenture, Adobe, DocuSign, GE, Salesforce, and others, rely on Demandbase to drive their ABM strategy and maximize their marketing performance. The company has been named to the JMP Securities list “The Hot 100: The Best Privately Held Software Companies,” the Deloitte Fast 500, and named a Gartner Cool Vendor for Tech Go-To-Market. In 2019, Demandbase executives authored the definitive book on ABM, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue.

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Customer Rating Review Scorebased on 3428 reference ratings
4.7/5.0 (3428)
  • Market Leader 2025 2025
    Spring 2025Market LeaderAccount-Based Marketing Platforms
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Featured Testimonials

  • "Demandbase has been an invaluable tool in my sales stack and I use it almost every day to give me those crucial insights into the pulse of my account base. Demandbase provides those key insights and dashboards in easy to use and user friendly experiences that speed up the cycle to contact my prospects as quickly as possible while they are still hot. I love the weekly snapshot report and I know come Monday morning I'll have a new list of prospects to target for the week. I definitely recommend Demandbase for any sales organization."

    Nino BuccillaAccount Executive

  • "Before Demandbase, prospecting was a little bit of a shot in the dark but now we know which prospects are interested before they even raise their hand. Artificial Intelligence and analytics have also helped to get buy-in from leadership right away; being able to see the impact of Demandbase in such a short amount of time has allowed us to expand our efforts."

    Jessica PateAccount Based Marketing Manager

  • "There is no one more knowledgeable about ABM than the folks at Demandbase. When you read this book, you're getting the definitive story on ABM."

    Meagen EisenbergChief Marketing Officer
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Featured Case Studies

  • Smashfly uses Demandbase to deliver high-touch ABM

  • Autodesk sees sales & marketing alignment and over 200% lift with Abm + demandbase

    Shellie SmithHead of ABM, America

  • Wunderman Propels Success with B2B Marketing Innovation from Demandbase

    Tanya ZhangAssociate Director Customer Insights
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Featured Customer Videos

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Additional Demandbase Information & Resources

Read Demandbase Reviews, Testimonials & Customer References from 86 real Demandbase customers.

Browse Demandbase Case Studies, Customer Success Stories, & Customer References from 66 businesses that use Demandbase.

Watch Demandbase Customer Videos to learn why 29 businesses chose Demandbase.

FeaturedCustomers has 1,886,112+ validated customer references including reviews, case studies, success stories, customer stories, testimonials and customer videos that will help you make better software purchasing decisions.