Demandbase

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Read 104 Demandbase reviews and testimonials from customers, explore 92 case studies and customer success stories, and watch 36 customer videos to see why companies chose Demandbase as their Account-Based Marketing Platforms

Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, win, and grow the accounts that matter most. The biggest and fastest-growing companies in the world, such as Accenture, Adobe, DocuSign, GE, Salesforce, and others, rely on Demandbase to drive their ABM strategy and maximize their marketing performance. The company has been named to the JMP Securities list “The Hot 100: The Best Privately Held Software Companies,” the Deloitte Fast 500, and named a Gartner Cool Vendor for Tech Go-To-Market. In 2019, Demandbase executives authored the definitive book on ABM, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue.

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  • 104 Testimonials View
  • 92 Case Studies View
  • 36 Customer Videos View
Customer Rating Review Score based on 3755 reference ratings
4.7/5.0 (3755)
  • Spring 2026 Market Leader Account-Based Marketing Platforms
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Featured Testimonials

  • “Demandbase has completely transformed the way we manage our leads with buying group signals. Leads are no longer stagnant; they’re activated, engaged, and moving faster through our funnel. The level …

    Lauren Daley Director of Marketing Operations

  • "For all the hype around Account-Based Marketing, there isn't a lot of practical, hands on guidance out there. This book changes that—it's an important read for any B2B marketer executing …

    Alison Wagonfeld Chief Marketing Officer

  • "I would recommend Demandbase to my peers in the industry and colleagues in GE. I think it's been a really great platform that covers a broad spectrum of solutions for …

    Pat Oldenburg Senior Director of Digital Marketing and Operations
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Featured Case Studies

  • How molex scaled abm with demandbase

    Mike Stewart Global Digital Marketing Manager

  • Ariba Gains 387 New Mqls and Beats Monthly Goals by 118%

    Caroline Robinson Marketing Operations Manager

  • Thales Quadruples CTRs, Doubles MQAs, and Re-engages 50% of Targets. And They’re …

    Elsa Toutlemonde Account-Based Marketing Manager
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Featured Customer Videos

  • Randstad - Customer Success Story (Sophie Rausch - Head of Digital Marketing)
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    Sophie Rausch Head of Digital Marketing
  • Apigee Uses ABM Target the Right Account at the Right Time Along Buyer Journey
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    Reet Mand VP of Demand Generation
  • TreviPay - Customer Success Story (Tara DePaepe - Director of Marketing Operations)
    Play Video
    Tara DePaepe Director of Marketing Operations
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Additional Demandbase Information & Resources

Read Demandbase Reviews, Testimonials & Customer References from 104 real Demandbase customers.

Browse Demandbase Case Studies, Customer Success Stories, & Customer References from 92 businesses that use Demandbase.

Watch Demandbase Customer Videos to learn why 36 businesses chose Demandbase.

FeaturedCustomers has 1,984,483+ validated customer references including reviews, case studies, success stories, customer stories, testimonials and customer videos that will help you make better software purchasing decisions.