"All parts of the marketing organization have changed with our shift to ABM. The biggest has to be demand generation / growth team. They’ve gone from scale to impact, have a whole new set of stakeholders weighing in on their work, and measurement models have changed (though still based on revenue)."
"Using Demandbase Website Optimization to deliver relevant content to our target accounts was key to reducing our bounce rate 53% and increasing click throughs 144%."
"With Demandbase we have improved our customer experience across all marketing channels and it has paved the way for us to become a more modern marketing organization. We’ve streamline our customer experience and seen a significant lift in our target accounts because of our personalized and targeted approach."
"Company targeted advertising and account based marketing is really a no-brainer for those in the B2B space."
"We use Demandbase with different tools to build a winning combination ... that's one of the reasons we've seen such tremendous growth in our web conversion rates and lead acquisition efforts."
"With Demandbase, we can be more targeted in the accounts we go after, both in the prospects that fit our sweet spots but also who we're targeting in our installed base. And we're going to be refining that even more as we move forward."
"With Demandbase Company-Targeted Advertising, CSC has been able to be much more targeted and drive opportunities into the funnel from key companies that matter most to CSC."
“Demandbase allows us to envelop the accounts we care about most with the right message at the right time.”
"Demandbase content personalization enabled us to serve content that increased target account page views 300% and time spent on our site by eight minutes."
"With Demandbase, we were able to shorten our forms, gather more information, and provide more up-to-date information to sales."
"Demandbase helped us to get more creative and strategic with our forms and maximize every visitor interaction."
"Demandbase form integration service has significantly helped in increasing the form conversion rates for us. The automated standardized firmographic data from Demandbase is invaluable for the lead scoring and qualification process and has considerably reduced the time required for data cleaning and normalization."
"Demandbase’s Real-Time ID Service provides deeper web site visitor intelligence which drives faster conversions, higher quality leads and lower costs per lead. Demandbase has helped us fine-tune the front end of our demand generation engine and increase our pipeline velocity while improving efficiencies between our sales and marketing teams."
“If you are not optimizing your website experience with demandbase, you are losing business. Demandbase minimizes the barriers to getting your prospects engaged with your company.”
"Demandbase provides key information and context that is essential to making solid decisions about where to focus time and energy. Additionally, it helps connect customers with the agents who are best suited to answer their questions, which provides a better web experience for the customer."