“The closer you can align ABX to your go-to-market strategy, the more buy-in you’ll get across the business. For us, Demandbase has evolved from being a marketing or sales tool to a true planning and strategy partner. We’re now using it to connect intent, buying groups, and campaign planning in …

“We know our ideal customers, so why wait for them to come to us? Why not focus our efforts on engaging them rather than the unwashed masses?”

"Using the Demandbase integration with LinkedIn, we can enhance our ad campaigns by targeting specific companies with precision and increasing the relevance of ads to the target audience. By focusing on high-value accounts, we increased our conversion rates."

"Demandbase provides key information and context that is essential to making solid decisions about where to focus time and energy. Additionally, it helps connect customers with the agents who are best suited to answer their questions, which provides a better web experience for the customer."

“Demandbase’s ABM solutions help us get our message to the hospital accounts we value most. By targeting multiple contacts within an account, and not just one job title, we reach the right decision makers and deliver more qualified leads to our sales team. It’s a win-win!”

“Attracting the accounts that our sales team values most – while serving up a unique web experience for those accounts – is exactly what we needed to differentiate ourselves in this business. When Sales and Marketing operate handin-hand like this, the impact is huge.”

“It’s been a pleasure to work with Demandbase. We’ve seen immediate results for our clients, with higher lift and greater onsite engagement.”

"Knowing what company you are about to chat with is incredibly powerful from an engagement perspective. When you have more context, you can steer the conversation in a direction that leads to a larger opportunity."

“Demandbase has become a critical component of our business. We now capture critical buying signals and actually predict purchase behavior for prospects based on website visit patterns.”

“Demandbase does what it says it will do. There are other vendors to choose from but working with Demandbase makes a difference – there is transparency, willingness of account managers to help, account management is huge as well as their innovation – they always bringing new ideas and push us …

"With Demandbase we have improved our customer experience across all marketing channels and it has paved the way for us to become a more modern marketing organization. We’ve streamline our customer experience and seen a significant lift in our target accounts because of our personalized and targeted approach."

“Performance was really strong. We were particularly impressed by the cost efficiency with which Demandbase brought qualified traffic onsite for us.”

"I would recommend Demandbase to my peers in the industry and colleagues in GE. I think it's been a really great platform that covers a broad spectrum of solutions for problems that we face as marketers."

"The insights we’re able to see on our accounts is much richer than other partners. We can get a lot more detailed and granular from an account intelligence standpoint through the Demandbase platform."

"Prior to Account-Based Marketing, we really just were guessing. I mean we were using the limited intent and insight information that we had, but we really didn’t have a tool that tied things together for us, so it has really been a great journey."