"We knew we wanted a solution that natively had everything we needed. We didn't want to deal with separate technologies that required multiple integrations, and Demandbase fit that need because it offers everything from robust intent data and predictive capabilities to advertising, personalization, and channel orchestration, all in a single …

"All parts of the marketing organization have changed with our shift to ABM. The biggest has to be demand generation / growth team. They’ve gone from scale to impact, have a whole new set of stakeholders weighing in on their work, and measurement models have changed (though still based on …

"Using the Demandbase integration with LinkedIn, we can enhance our ad campaigns by targeting specific companies with precision and increasing the relevance of ads to the target audience. By focusing on high-value accounts, we increased our conversion rates."

"For me, it came down to the intent signals and being able to see that level of intelligence on the account level. The activity data on our site was just a layer deeper than we saw elsewhere."

"Before Demandbase, prospecting was a little bit of a shot in the dark but now we know which prospects are interested before they even raise their hand. Artificial Intelligence and analytics have also helped to get buy-in from leadership right away; being able to see the impact of Demandbase in …

"With analytics or with data, you want to make sure that you're pulling from the best data. And I think that Demandbase has the best data."

"Our strategic partnership with Demandbase has been instrumental in helping us guide our customers in adopting an ABM strategy. As a premiere partner in Demandbase’s ABM Ecosystem we are excited to bring our expertise and experience to clients looking to maximize their ABM programs and enable them to achieve new …

"We are excited to expand and grow our Drift ABM capabilities alongside Demandbase and its ecosystem of ABM vendors. By leveraging the segments created in Demandbase across multiple technologies, including chat, marketers will have a seamless way to ensure the consistency of messaging across all channels."

"There is no one more knowledgeable about ABM than the folks at Demandbase. When you read this book, you're getting the definitive story on ABM."

"We've been working on account based strategies for the past few years and this book does a great job of capturing the practical lessons of how to plan for long term success with ABM. Get ready to take notes!"

"For all the hype around Account-Based Marketing, there isn't a lot of practical, hands on guidance out there. This book changes that—it's an important read for any B2B marketer executing ABM."

"Driving an account-first approach to marketing has been a fundamental game changer with Sales. My team is able to show tangible marketing impact in the accounts that matter to Sales and provide actionable insights on where to dial up marketing investment. It’s no longer a question of “what has marketing …

"At Coupa, we look at Engagement Minutes and the account ICP score, then marry that data with Demandbase onsite and offsite intent data. This gives us a comprehensive view of which accounts are more likely to buy when we’re initially choosing our account lists."

“We always want to learn and optimize during campaigns, so I’ll make changes at periodic intervals or on the fly when I see what is happening in a campaign. Or if the alliance partner team tells me that our account list is changing, then we can make that change pretty …

"I want 100 percent control over the way I structure programs, and not to be limited by the number of campaigns and other things that come with the managed service model. The self-service capability Demandbase offers is ideal for marketers that want to roll up their sleeves and set up …