“The closer you can align ABX to your go-to-market strategy, the more buy-in you’ll get across the business. For us, Demandbase has evolved from being a marketing or sales tool to a true planning and strategy partner. We’re now using it to connect intent, buying groups, and campaign planning in …

“Demandbase provides unmatched access to accurate, detailed information on my target prospects. I’m consistently impressed by how easy it is to find what I need.”

"We were looking for the best and the brightest and we found that with Demandbase."

"I want 100 percent control over the way I structure programs, and not to be limited by the number of campaigns and other things that come with the managed service model. The self-service capability Demandbase offers is ideal for marketers that want to roll up their sleeves and set up …

"If Demandbase was taken away from me, I wouldn’t know where to focus. I’d be lost in a sea of inbound and wouldn’t know who to talk to."

“A lot of things that we do are kind of ad hoc in nature. So it’s nice to be able to go into Demandbase and make changes on the fly and just really control every aspect of our campaigns.”

“One conversation with Demandbase and the light bulb went on. It offers all the features we needed to serve as the foundation of our ABM program, starting with target account selection right through behavior-based event triggering and engagement insights.”

“Given the competitive intensity in today’s market, Demandbase helped give us an edge by easily allowing our sales reps to see all engagement touchpoints.”

“We know our ideal customers, so why wait for them to come to us? Why not focus our efforts on engaging them rather than the unwashed masses?”

“If you have a complex deal and you want full visibility into everything happening at your key accounts, Demandbase is the platform for you. No rep should be managing a deal without it.”

“This is the difference between winning or not winning deals. In the enterprise space, as a newer entrant, we couldn’t just be a last minute, newer company trying to get in the deal. We need to establish ourselves as a leader from the beginning.”

“ABM allows us to create more awareness, engagement and conversion with the accounts most likely to buy. We have achieved overall engagement of 88% with target accounts in 2016. We have converted 20% of our top 100 accounts to pipeline through the ABM program.”

“My ah-ha moment was the first demo of Demandbase that provided roll-up reporting on account activity and lead-to-account matching. Visibility and reporting that would previously require an unmanageable manual effort for a small marketing team clearly were clearly now possible.”

“What bigger accounts are looking for is a personalized experience, and Demandbase makes ABM much easier out-of-the-box. The data you see drives actions and simplifies the ability to orchestrate plays across sales and marketing.”

"Demandbase has been an invaluable tool in my sales stack and I use it almost every day to give me those crucial insights into the pulse of my account base. Demandbase provides those key insights and dashboards in easy to use and user friendly experiences that speed up the cycle …