"With Demandbase we have improved our customer experience across all marketing channels and it has paved the way for us to become a more modern marketing organization. We’ve streamline our customer experience and seen a significant lift in our target accounts because of our personalized and targeted approach."
“Demandbase’s ABM solutions help us get our message to the hospital accounts we value most. By targeting multiple contacts within an account, and not just one job title, we reach the right decision makers and deliver more qualified leads to our sales team. It’s a win-win!”
"As a technology company, we should let data do the talking, but our customer data wasn’t optimized. At times we were trying to make go-to-market decisions based on incomplete information. After Demandbase cleaned and appended our data, our CEO boasted ‘Sales Operations has turned Ekahau into a proactive, data-driven machine."
"We were looking for the best and the brightest and we found that with Demandbase."
"It unlocked a number of different metrics and performance insights we couldn’t see before."
"Marketing’s contribution focused on reaching accounts who currently aren’t doing business with us. Through insights derived from Demandbase activity, we learned what solutions these accounts were interested in, which helped initiate new sales conversations. It proved to be a very successful collaboration between marketing and sales."
"If I found myself in a place where I didn’t have Demandbase tomorrow, I would be stepping back into a dark, dark world."
"Demandbase is pivotal to informing our sales team where to prospect next and source new pipeline."
"Demandbase has a lot of great information. It’s a great tool, and I use it daily."
"Demandbase adds value to our client engagement by giving us the account insights we need to personalize those experiences."
"These account insights are invaluable – knowing what our clients are looking for and being able to proactively tailor and personalize their experience is a true win-win for both our clients and IBM."
"There’s so much room for growth. We’re only using a small bit of what Demandbase can do and that’s already so powerful."
"As healthcare systems digitally transform the way they deliver care, there's been a shift to more tech-minded buying committees. So ABM was a no-brainer to get high and wide inside these organizations."
"Demandbase plays a really critical role in the reporting and account journey that others are not able to provide."
"Using the two platforms together, we’re able to target specific companies with precision and increase the relevance of our ads. And we’ve increased our conversion rates by focusing on high-value accounts."