“Once the sales team saw the correlation between Demandbase insights and successful outreach, the value was clear.”

“Demandbase has become a critical component of our business. We now capture critical buying signals and actually predict purchase behavior for prospects based on website visit patterns.”

“Demandbase’s ABM solutions help us get our message to the hospital accounts we value most. By targeting multiple contacts within an account, and not just one job title, we reach the right decision makers and deliver more qualified leads to our sales team. It’s a win-win!”

"I wouldn’t want to do ABM without Demandbase. It’s the backbone of all of my programs."

"We were looking for the best and the brightest and we found that with Demandbase."

"It unlocked a number of different metrics and performance insights we couldn’t see before."

"Marketing’s contribution focused on reaching accounts who currently aren’t doing business with us. Through insights derived from Demandbase activity, we learned what solutions these accounts were interested in, which helped initiate new sales conversations. It proved to be a very successful collaboration between marketing and sales."

"If I found myself in a place where I didn’t have Demandbase tomorrow, I would be stepping back into a dark, dark world."

"Demandbase is pivotal to informing our sales team where to prospect next and source new pipeline."

"Demandbase has a lot of great information. It’s a great tool, and I use it daily."

"Demandbase adds value to our client engagement by giving us the account insights we need to personalize those experiences."

"These account insights are invaluable – knowing what our clients are looking for and being able to proactively tailor and personalize their experience is a true win-win for both our clients and IBM."

"There’s so much room for growth. We’re only using a small bit of what Demandbase can do and that’s already so powerful."

"As healthcare systems digitally transform the way they deliver care, there's been a shift to more tech-minded buying committees. So ABM was a no-brainer to get high and wide inside these organizations."

"Demandbase plays a really critical role in the reporting and account journey that others are not able to provide."