“ABM allows us to create more awareness, engagement and conversion with the accounts most likely to buy. We have achieved overall engagement of 88% with target accounts in 2016. We have converted 20% of our top 100 accounts to pipeline through the ABM program.”

"Before Demandbase, prospecting was a little bit of a shot in the dark but now we know which prospects are interested before they even raise their hand. Artificial Intelligence and analytics have also helped to get buy-in from leadership right away; being able to see the impact of Demandbase in …

"The Demandbase platform is the perfect ABX engine to help companies understand intent and not just spam potential customers with unwanted emails to really help you focus and look at where your buyers are along the journey and to support their education."

"We were looking for the best and the brightest and we found that with Demandbase."

"It unlocked a number of different metrics and performance insights we couldn’t see before."

"Marketing’s contribution focused on reaching accounts who currently aren’t doing business with us. Through insights derived from Demandbase activity, we learned what solutions these accounts were interested in, which helped initiate new sales conversations. It proved to be a very successful collaboration between marketing and sales."

"If I found myself in a place where I didn’t have Demandbase tomorrow, I would be stepping back into a dark, dark world."

"Demandbase is pivotal to informing our sales team where to prospect next and source new pipeline."

"Demandbase has a lot of great information. It’s a great tool, and I use it daily."

"Demandbase adds value to our client engagement by giving us the account insights we need to personalize those experiences."

"These account insights are invaluable – knowing what our clients are looking for and being able to proactively tailor and personalize their experience is a true win-win for both our clients and IBM."

"There’s so much room for growth. We’re only using a small bit of what Demandbase can do and that’s already so powerful."

"As healthcare systems digitally transform the way they deliver care, there's been a shift to more tech-minded buying committees. So ABM was a no-brainer to get high and wide inside these organizations."

"Demandbase plays a really critical role in the reporting and account journey that others are not able to provide."

"Using the two platforms together, we’re able to target specific companies with precision and increase the relevance of our ads. And we’ve increased our conversion rates by focusing on high-value accounts."