86 Demandbase Testimonials

"Using Demandbase Website Optimization to deliver relevant content to our target accounts was key to reducing our bounce rate 53% and increasing click throughs 144%."

"Before Demandbase, prospecting was a little bit of a shot in the dark but now we know which prospects are interested before they even raise their hand. Artificial Intelligence and analytics have also helped to get buy-in from leadership right away; being able to see the impact of Demandbase in such a short amount of time has allowed us to expand our efforts."

"For all the hype around Account-Based Marketing, there isn't a lot of practical, hands on guidance out there. This book changes that—it's an important read for any B2B marketer executing ABM."

"We were looking for the best and the brightest and we found that with Demandbase."

"It unlocked a number of different metrics and performance insights we couldn’t see before."

"Marketing’s contribution focused on reaching accounts who currently aren’t doing business with us. Through insights derived from Demandbase activity, we learned what solutions these accounts were interested in, which helped initiate new sales conversations. It proved to be a very successful collaboration between marketing and sales."

"If I found myself in a place where I didn’t have Demandbase tomorrow, I would be stepping back into a dark, dark world."

"Demandbase is pivotal to informing our sales team where to prospect next and source new pipeline."

"Demandbase has a lot of great information. It’s a great tool, and I use it daily."

"Demandbase adds value to our client engagement by giving us the account insights we need to personalize those experiences."

"These account insights are invaluable – knowing what our clients are looking for and being able to proactively tailor and personalize their experience is a true win-win for both our clients and IBM."

"There’s so much room for growth. We’re only using a small bit of what Demandbase can do and that’s already so powerful."

"As healthcare systems digitally transform the way they deliver care, there's been a shift to more tech-minded buying committees. So ABM was a no-brainer to get high and wide inside these organizations."

"Demandbase plays a really critical role in the reporting and account journey that others are not able to provide."

"Using the two platforms together, we’re able to target specific companies with precision and increase the relevance of our ads. And we’ve increased our conversion rates by focusing on high-value accounts."