"Company targeted advertising and account based marketing is really a no-brainer for those in the B2B space."
“Demandbase has become a critical component of our business. We now capture critical buying signals and actually predict purchase behavior for prospects based on website visit patterns.”
"Prior to Account-Based Marketing, we really just were guessing. I mean we were using the limited intent and insight information that we had, but we really didn’t have a tool that tied things together for us, so it has really been a great journey."
"Using the Demandbase integration with LinkedIn, we can enhance our ad campaigns by targeting specific companies with precision and increasing the relevance of ads to the target audience. By focusing on high-value accounts, we increased our conversion rates."
"We've gotten to the right accounts much faster using the magic of Demandbase and LinkedIn together."
"Traditional targeting out of LinkedIn is fantastic, and with Demandbase, I can take that information from LinkedIn and focus it even further."
"We knew we wanted a solution that natively had everything we needed. We didn't want to deal with separate technologies that required multiple integrations, and Demandbase fit that need because it offers everything from robust intent data and predictive capabilities to advertising, personalization, and channel orchestration, all in a single platform."
"When you look at the space, there's Demandbase, and then there's everyone else when it comes to intent data."
"Other platforms are limited in the information they provide, while Demandbase brings our ABM initiatives to a new level."
"We made significant improvements in how we understand and connect with our intended audience. By enhancing our analysis, segmentation, and engagement techniques, we have aligned our strategy, technology, and process to deliver a superior experience for our target market. As a result, we have seen substantial growth that we can prove through lift analysis. Our investment in account-based marketing (ABM) has paid off, as we've been able to demonstrate that our efforts are generating meaningful results."
"Demandbase's ability to aggregate 1st and 3rd party data and intent, as well as the ability to customize account journey stage, enables marketing teams to orchestrate campaigns that follow and move accounts through various stages of the buyers' journey with tailored messaging and content, and deliver qualified accounts to the sales team for higher conversions to opportunities."
"For larger accounts, making sure we get in front of the right people is a top priority. With the help of Demandbase and Inverta, we’ve been able to optimize our audience targeting to increase engagement."
"I wanted something to help us make our own luck."
“Demandbase allowed us to create segments based on journey stage combined with our own first-party behavioral data.”