89 Informa TechTarget Testimonials

"Priority Engine has helped us become more efficient. Our salespeople are now finding real people and making real connections."

"With a tight budget and key KPIs to meet, Priority Engine was one of the investments we chose to make as a business. The intent data we have available through Priority Engine has helped shape our ABM strategy and has been key to its execution."

“TechTarget revolutionized Enterprise B2B technology marketing when it launched Priority Engine years ago, and it has done it again now for Healthcare. Priority Engine’s clear competitive advantage is its ability to tell us which Healthcare accounts we should review deeper, or prioritize on-demand, by giving us insights into the active research (and researchers) within the organizations.”

"Our account team has been instrumental in helping me get more out of the programs than we would be able to on our own. It’s not easy to find a partner that's truly there for you. For example, the team has been really helpful in helping us know what content would resonate with our intended audience and providing advice to help us tailor new content for maximum effectiveness."

"We are working with partners like TechTarget to execute an integrated approach and influence prospects and buyers across the buying cycle in ecosystems outside of our own."

"Leads from TechTarget are more likely to have remembered Reduxio’s value proposition. They are more targeted, more actionable and contacts are far more likely to take a meeting with us."

"We’ve seen it in the numbers; there have been some really good wins, from a pipeline standpoint the TechTarget team has been fantastic to work with. It has been a very beneficial relationship."

"Our opinion of TechTarget has always been that their data quality is very good. Combined with their large footprint and target audience profile, it was an easy choice for us."

"Since introducing TechTarget's purchase intent insight to our partners, the program has delivered more than half of all SQLs delivered through the Partner Marketing Central portal. We’re delivering a new level of value to our partners with insights into leads and accounts they never had before."

"Our sales teams are thanking us for making the investment in Priority Engine. This tool has vastly improved their effectiveness."

"We're finding that because we have TechTarget behind us, the proposals we can put together are much stronger and measurable, which has definitely facilitated the MDF process."

"You always need to be on, all the time, with content out there and with a nurture stream and strategy on how you’re going to follow up with them. Otherwise you’re missing some great opportunities."

"We are seeing a real difference across the board with this service. It has helped us fine-tune our operations and align our marketing and sales teams, to make sure we’re maximizing our investment to the fullest extent."

"The staff at TechTarget spent time with our sales teams to train them on how to use the data intelligence provided to get the most ROI."

"In the past, the extra step sales spent on educating early stage leads was extending sales cycles out by months. Now, sales is spending more time engaging with people focused on choosing a solution and can tailor their conversations around that."