90 Informa TechTarget Testimonials

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  • "Priority Engine helps us keep our finger on the pulse of current issues that matter to our audience. It also fuels the prioritization and activity of our BDR team."

  • "Priority Engine has been a significant component in helping us validate our account information and get the right information to the sales teams at the right time."

  • "What sets Priority Engine apart from other tools? The insights from the leads and Active Prospects."

  • "We’ve learned that with Priority Engine, we’re hitting the decision makers so it’s a higher quality lead."

  • "The data insight we get from these integrated solutions helps us understand pain points better and enables us to focus our messaging and content more effectively."

  • "If only 12% of B2B buying research happens on a vendor’s website, that means the other 88% is happening somewhere and we want to be where that is When you look at partners like TechTarget, who publish such relevant content, it’s a no-brainer for us to partner with them."

  • "TechTarget was a true metrics-driven marketing partner. If our data showed high program performance, we drove it harder, invested more."

  • "What TechTarget gives us and our clients are what we call ‘closeable leads.’ The legitimacy of the opportunity is there; the integrity of the lead is considerably stronger than what we have received from other media companies."

  • "There’s a confidence of knowledge you get from TechTarget that you just don’t get from other providers."

  • "Only TechTarget allows us to get to the right audience at the right time."

  • "Because Priority Engine refreshes every week, we are getting two to three new accounts a week—which is ideal. It achieved the highest level of engagement and enthusiasm for our sales team that we’ve seen for any digital approach."

  • "[With Inbound Connector,] being able to link our site visitors to TechTarget’s intent data and active prospects helps us easily pinpoint the most engaged accounts and deliver our sales team a list of prime prospects to focus on."

  • "We consider TechTarget an extension of our marketing team – they are a true partner. From messaging, to lead scoring, lead nurturing and guidance with content, our account team at TechTarget has been an excellent sounding board providing valuable guidance."

  • "Between TechTarget’s consulting services and Priority Engine, we now understand the buyer’s journey much better. No one comes close to providing the level of service they do."

  • "With Priority Engine data we saw a 50% better response rate with our direct prospecting efforts."