89 Informa TechTarget Testimonials

"Each month since we launched this new strategy with Priority Engine, we’ve seen a 50% increase in MQLs month-over-month."

“We use TechTarget’s Priority Engine for contact acquisition to tap into new buying centers or expand the footprint of the existing buying centers. The intent we get from TechTarget’s Priority Engine is very valuable because we can see what accounts are researching and how many people are active prospects within those accounts.”

"Priority Engine has been a significant component in helping us validate our account information and get the right information to the sales teams at the right time."

"We’ve learned that with Priority Engine, we’re hitting the decision makers so it’s a higher quality lead."

"The data insight we get from these integrated solutions helps us understand pain points better and enables us to focus our messaging and content more effectively."

"If only 12% of B2B buying research happens on a vendor’s website, that means the other 88% is happening somewhere and we want to be where that is When you look at partners like TechTarget, who publish such relevant content, it’s a no-brainer for us to partner with them."

"TechTarget was a true metrics-driven marketing partner. If our data showed high program performance, we drove it harder, invested more."

"What TechTarget gives us and our clients are what we call ‘closeable leads.’ The legitimacy of the opportunity is there; the integrity of the lead is considerably stronger than what we have received from other media companies."

"There’s a confidence of knowledge you get from TechTarget that you just don’t get from other providers."

"Only TechTarget allows us to get to the right audience at the right time."

"Because Priority Engine refreshes every week, we are getting two to three new accounts a week—which is ideal. It achieved the highest level of engagement and enthusiasm for our sales team that we’ve seen for any digital approach."

"[With Inbound Connector,] being able to link our site visitors to TechTarget’s intent data and active prospects helps us easily pinpoint the most engaged accounts and deliver our sales team a list of prime prospects to focus on."

"We consider TechTarget an extension of our marketing team – they are a true partner. From messaging, to lead scoring, lead nurturing and guidance with content, our account team at TechTarget has been an excellent sounding board providing valuable guidance."

"Between TechTarget’s consulting services and Priority Engine, we now understand the buyer’s journey much better. No one comes close to providing the level of service they do."

"With Priority Engine data we saw a 50% better response rate with our direct prospecting efforts."