"Confirmed Projects are hot leads, so a priority for us has been to equip sellers with the necessary knowledge and best practices to act on these leads quickly and successfully.”
“We’ve come to rely on [Informa] TechTarget to [access] those granular [buyer] insights – those topic-level [insights] are probably the best I’ve seen in the market [Informa TechTarget] is able to get as granular as possible because [they] have the readers who are our buyers.”
"Those sales reps who are using Priority Engine are the ones who are hitting 100% of their goals."
"If we didn’t have Priority Engine running this year, we don’t know if we would have hit our lead goal."
"Our favorite part about Priority Engine is that we reach prospects searching for solutions in our space, but may have never heard of DataCore. It gives us the opportunity to get on their shopping list and gain visibility."
"TechTarget provided a good mix of lead gen and brand awareness. We’re running syndication across all the TechTarget web properties."
"Priority Engine gave us the absolute right person to talk to who was in charge of evaluating vendors. It’s magic."
"Our ISRs love it when customers provide us TechTarget leads and active prospects. We’ve seen TechTarget leads generate up to twice the conversion to a meeting vs. other lead sources."
"The first impact we saw from our relationship with TechTarget was an influx of leads into our database – 20x lead growth month over month. We’re sparking better conversations, increasing webinar attendance and setting more meetings."
"Priority Engine has helped us become more efficient. Our salespeople are now finding real people and making real connections."
"One of the main value drivers for Priority Engine is that you can automate the extraction of leads into your marketing automation system, and at the same time your sales team can add leads with a single click to sync them into Salesforce."
"Priority Engine has helped us provide Sales with the contacts and intent data to better prioritize their outreach and tailor their conversations to break in."
"Our sales reps really like using Priority Engine and love how easy it is to use. It’s been a big factor in helping them book meetings and progress deals."
"We were always able to prioritize at the account level. Now being able to do that at the prospect level is a great value-add for our SDR team."
"When we think about targeted marketing and about being intentional, there’s such a natural fit with Priority Engine and TechTarget."