89 Informa TechTarget Testimonials

"Priority Engine is a foundational element for our clients. It helps to power their go-to-market strategies by being able to target the right prospects with the right message at the right time in their buying journey."

“TechTarget revolutionized Enterprise B2B technology marketing when it launched Priority Engine years ago, and it has done it again now for Healthcare. Priority Engine’s clear competitive advantage is its ability to tell us which Healthcare accounts we should review deeper, or prioritize on-demand, by giving us insights into the active research (and researchers) within the organizations.”

"Our account team has been instrumental in helping me get more out of the programs than we would be able to on our own. It’s not easy to find a partner that's truly there for you. For example, the team has been really helpful in helping us know what content would resonate with our intended audience and providing advice to help us tailor new content for maximum effectiveness."

"TechTarget has given us not only the ability to expand our reach across our audiences, but one holistic view of our programs."

"We leverage Priority Engine, in conjunction with content syndication, to help influence active buyers who are warmed up to our capabilities before Sales reaches out and engages with them."

"Priority Engine gives us access to a really rich database of purchase intent that’s valuable to us from a marketing standpoint, as well as sales."

"Priority Engine has been able to focus our team in the right areas to have a conversation with people who actually care about having a conversation about unified communications."

"Priority Engine helps us keep our finger on the pulse of current issues that matter to our audience. It also fuels the prioritization and activity of our BDR team."

"By having both the lead-level data as well as the account-level data, we are able to see a midway in terms of influence and how exactly the digital campaigns attribute and influence opportunities in the pipeline."

"Priority Engine has been a significant component in helping us validate our account information and get the right information to the sales teams at the right time."

"The data in Priority Engine is up to date, the prospects are GDPR compliant, and you’re getting multiple people within a buying team."

"Priority Engine helps us see which accounts from our target list are actively in-market or engaging with our brand, and who the actual buying team members are within those accounts.”

"It [Priority Engine] generates the most qualified leads of any channel. An added benefit is that individuals are double opt-in, so you can [immediately] utilize your marketing automation platforms [for nurture].”

"At ServiceNow, we consistently come back to creating the next conversation. Our focus is on preparing our partners to position the next chapter in our joint customer’s transformation journey and to get customers excited about expanding their use of ServiceNow’s solutions. Partnering with TechTarget helps us reach buyers where they are at, understand what they care about and create a relevant dialog with them.”

"Not only were we able to grow our B2B database by 44% with TechTarget, but they delivered highquality, actively engaged leads, which has been a huge win for us.”