89 Informa TechTarget Testimonials

“In partnering with TechTarget, we’ve been able to bring intent insights directly to the product teams showing what people are searching for with what terms. I give credit to TechTarget for allowing me say, ‘This is what’s being searched versus the message that we’re trying in the market, so let’s pivot."

“We’ve come to rely on [Informa] TechTarget to [access] those granular [buyer] insights – those topic-level [insights] are probably the best I’ve seen in the market [Informa TechTarget] is able to get as granular as possible because [they] have the readers who are our buyers.”

"Priority Engine helps us see which accounts from our target list are actively in-market or engaging with our brand, and who the actual buying team members are within those accounts.”

"Not only were we able to grow our B2B database by 44% with TechTarget, but they delivered highquality, actively engaged leads, which has been a huge win for us.”

"Confirmed Projects often result in a 20% higher contract value – and I attribute that to the trust factor. With Confirmed Projects, we have a deeper understanding of the buyer’s needs, which allows us to establish trust with our prospective buyers and ultimately win more deals."

“I like collaborating with TechTarget because of their high domain authority. When buyers are searching digital channels, they’re most likely to use Google. So, whoever has a very high domain authority there will be highly ranked on Google’s number one page, and that’s where your content gets found. There are different ways to get to a number one listing on Google’s front pages, and one of them is SEO.”

“We use TechTarget’s Priority Engine for contact acquisition to tap into new buying centers or expand the footprint of the existing buying centers. The intent we get from TechTarget’s Priority Engine is very valuable because we can see what accounts are researching and how many people are active prospects within those accounts.”

“It’s really important that we have those director and above level contacts and that we’re able to engage them in our effortsand invite them to some of our roundtables and events. So, the first step is having those contacts in our database, and this is where TechTarget has played a critical role for us…. and has been such a fantastic partner to us.”

“Using that combination of 6sense and TechTarget’s Priority Engine, we can determine the intent from an account all the way to the contact level allowing us to prioritize our activity and really know who is in-market right here, right now.”

“TechTarget revolutionized Enterprise B2B technology marketing when it launched Priority Engine years ago, and it has done it again now for Healthcare. Priority Engine’s clear competitive advantage is its ability to tell us which Healthcare accounts we should review deeper, or prioritize on-demand, by giving us insights into the active research (and researchers) within the organizations.”

“The customer success team at TechTarget is just wonderful. They have helped us along the way the entire time.”

“While it didn’t start as a marketing tool idea, we’ve quickly taken advantage of the amplification and impact opportunity that TechTarget’s and BrightTALKs networks offer us.”

"[Informa] TechTarget’s powerful and precise intent data helps us personalize our outreach at both the account and prospect level to drive maximum impact.”

"The Priority Engine Salesforce integration has made our account executives’ lives much easier by creating a single source of truth that they can view the data from rather than having to go back and forth between the different tools.”

"Confirmed Projects are hot leads, so a priority for us has been to equip sellers with the necessary knowledge and best practices to act on these leads quickly and successfully.”