AdRoll ABM (formerly RollWorks)

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Read 44 AdRoll ABM (formerly RollWorks) reviews and testimonials from customers, explore 33 case studies and customer success stories, and watch 1 customer videos to see why companies chose AdRoll ABM (formerly RollWorks) as their Account-Based Marketing Platforms

AdRoll ABM is a full-funnel account-based marketing product built for B2B marketers who need to turn buyer signals into real revenue impact. Formerly known as RollWorks, AdRoll ABM is now part of AdRoll —an AI-powered connected advertising platform trusted by mid-market businesses for nearly two decades. With industry-leading multi-channel advertising, proprietary buyer insights, and AI-driven orchestration, AdRoll ABM helps you identify the right accounts, engage decision-makers at the right moments, and measure pipeline and revenue impact with clarity and confidence.

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Customer Rating Review Score based on 2390 reference ratings
4.8/5.0 (2390)

More from AdRoll ABM (formerly RollWorks)

Featured Testimonials

  • “RollWorks has helped us improve the accuracy of our reporting, and we can tailor our marketing copy to more closely reflect who our prospects are and what they want.”

    Academia Associate Director of Marketing

  • “I would say that RollWorks isn’t just the software itself, it’s the partner and the people behind the tool that has helped make our program so successful. Being able to …

    Britany Carter Marketing Manager

  • “If RollWorks wasn’t here, it’d be a lot more of a manual effort. We love that we can add contact level segmentation and Intent-based signals into a platform that’s all …

    Brandon Santos Senior Digital Marketing Manager
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Featured Case Studies

  • How a Growing Logistics Software Provider Used RollWorks to Bring in High-Quality …

    Katie McCauley Marketing Manager

  • The marketing strategy Kopis used to win 70% more leads and 40% …

    Britany Carter Marketing Manager

  • How Personify saw 8.5X ROI on sourced revenue with their ABM program

    Amber Whatley Senior Manager
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Featured Customer Videos

  • Total Expert - Customer Success Story (Liz Larson - Senior Lifecycle Marketing Manager)
    Play Video
    Liz Larson Senior Lifecycle Marketing Manager
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Additional AdRoll ABM (formerly RollWorks) Information & Resources

Read AdRoll ABM (formerly RollWorks) Reviews, Testimonials & Customer References from 44 real AdRoll ABM (formerly RollWorks) customers.

Browse AdRoll ABM (formerly RollWorks) Case Studies, Customer Success Stories, & Customer References from 33 businesses that use AdRoll ABM (formerly RollWorks).

Watch AdRoll ABM (formerly RollWorks) Customer Videos to learn why 1 businesses chose AdRoll ABM (formerly RollWorks).

FeaturedCustomers has 1,946,161+ validated customer references including reviews, case studies, success stories, customer stories, testimonials and customer videos that will help you make better software purchasing decisions.