AdRoll ABM (formerly RollWorks)

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Read 44 AdRoll ABM (formerly RollWorks) reviews and testimonials from customers, explore 35 case studies and customer success stories, and watch 1 customer videos to see why companies chose AdRoll ABM (formerly RollWorks) as their Digital Advertising Software

AdRoll ABM is a full-funnel account-based marketing product built for B2B marketers who need to turn buyer signals into real revenue impact. Formerly known as RollWorks, AdRoll ABM is now part of AdRoll —an AI-powered connected advertising platform trusted by mid-market businesses for nearly two decades. With industry-leading multi-channel advertising, proprietary buyer insights, and AI-driven orchestration, AdRoll ABM helps you identify the right accounts, engage decision-makers at the right moments, and measure pipeline and revenue impact with clarity and confidence.

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  • 44 Testimonials View
  • 35 Case Studies View
  • 1 Customer Videos View
Customer Rating Review Score based on 2481 reference ratings
4.8/5.0 (2481)

More from AdRoll ABM (formerly RollWorks)

Featured Testimonials

  • “The RollWorks platform is really intuitive and user-friendly — and the fact that it's supported by data and insights built over the last 12 years — I felt RollWorks had …

    Carly Dell Director of Demand Generation

  • “We’re thrilled with how RollWorks performs. As far as an investment it’s a no-brainer. We consistently see a positive ROI both in revenue and in leads.”

    John Wright Digital Optimization Manager

  • “There was no question whether to keep RollWorks because it enables us to get so specific, targeted, and efficient with who we’re reaching.”

    Anna Curtis Senior Digital Marketing Manager
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Featured Case Studies

  • How Trustpilot drives account engagement and pipeline with hyper-relevant ABM campaigns

  • Healthcare Data Services Provider Increases New Logo Acquisition 234% with ABM

    Nathan Lenyszyn Vice President of Marketing

  • Alveo's Marketing Transformation with RollWorks' Precision Targeting

    Martijn Groot Chief Marketing Officer
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Featured Customer Videos

  • Total Expert - Customer Success Story (Liz Larson - Senior Lifecycle Marketing Manager)
    Play Video
    Liz Larson Senior Lifecycle Marketing Manager
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Additional AdRoll ABM (formerly RollWorks) Information & Resources

Read AdRoll ABM (formerly RollWorks) Reviews, Testimonials & Customer References from 44 real AdRoll ABM (formerly RollWorks) customers.

Browse AdRoll ABM (formerly RollWorks) Case Studies, Customer Success Stories, & Customer References from 35 businesses that use AdRoll ABM (formerly RollWorks).

Watch AdRoll ABM (formerly RollWorks) Customer Videos to learn why 1 businesses chose AdRoll ABM (formerly RollWorks).

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