pharosIQ is a global leader in "intent-to-purchase" lead generation, provides insights and demand for B2B sales and marketing success. Leveraging over 40 years of expertise, pharosIQ turns intelligence into impactful engagements for efficient global revenue growth. Powered by first-party data, it connects vendors with buyers, transforming strategies worldwide.
"There are a ton of [insights] out there and a ton of account-based orchestration platforms. But I see MRP as just a very great partner and almost an extension of my function. Their ability to leverage data to help stand up campaigns and be that strategic partner to me is what makes them so invaluable."
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