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pharosIQ Case Studies

  • How Best-In-Class B2B Brands Are Driving Success With Predictive ABM

    Matt HummelVP Marketing and Demand Generation
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    4.7 / 5.0
    Customer References430 total
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    The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything needed to generate more opportunities, increase deal size, get into opportunities sooner, and compete and win more often.

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    4.7 / 5.0
    Customer References181 total
    About

    Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, win, and grow the accounts that matter most. The biggest and fastest-growing companies in the world, such as Accenture, Adobe, DocuSign, GE, Salesforce, and others, rely on Demandbase to drive their ABM strategy and maximize their marketing performance. The company has been named to the JMP Securities list “The Hot 100: The Best Privately Held Software Companies,” the Deloitte Fast 500, and named a Gartner Cool Vendor for Tech Go-To-Market. In 2019, Demandbase executives authored the definitive book on ABM, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue.

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    4.7 / 5.0
    Customer References75 total
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    Metadata is the only AI campaign execution platform for B2B companies. VPs of Marketing in B2B are under constant pressure to create pipeline, and know exactly which components in their marketing mix work – and which don’t. Experimentation is the only proven method to know exactly what works and guarantee the ability to optimize based on results vs. hunches, and A/B testing doesn’t deliver results fast enough. Metadata’s patented technology executes thousands of B2B campaigns in a matter of hours, automatically optimizing campaigns for pipeline impact at a velocity that is not humanly possible.

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