“We use account-based marketing as a critical part of our strategy, and it goes back to this idea of how we can drive that hyper-relevance between our message and the unique needs of our audience. It’s difficult to have an ABM strategy without integrating data in every component.”
“Data is very important to our success. The intent data that Madison Logic provides us helps us to identify the accounts who are in an active buying cycle and are most likely to engage or create an opportunity. It has been magic for us just because Madison Logic has one of the largest and most diverse databases. So, they’re consistently able to add new quality contacts instead of recycling the old ones.”


Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, win, and grow the accountsShow more











