“With regards to our ABM strategy, our primary business objective is to drive demand for our product offerings. Our ABM strategy allows us to efficiently build awareness and consideration with new buyers in our target accounts, and it also allows us to develop relationships with key decision-makers and grow our marketing-driven pipeline.”
“As we realign the way we use data to prospect into top accounts, Sailpoint appreciates partnering with Madison Logic to apply advanced data and technology strategies to our ABM campaigns. Using the ML Data Cloud’s capabilities, we can include an unprecedented amount of data in our initiatives.”
Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, win, and grow the accountsShow more