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“Before we did ABM, we might have received maybe 30, 40 leads per month. After leveraging ABM with Madison Logic, we’re receiving roughly about 150 to 200 leads and currently, it’s about 15% we’re able to close deals within the first month or two.”
“We use account-based marketing as a critical part of our strategy, and it goes back to this idea of how we can drive that hyper-relevance between our message and the unique needs of our audience. It’s difficult to have an ABM strategy without integrating data in every component.”
Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, win, and grow the accounts that matter most. The biggest …
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