“The linear lead-to-conversion rate process was a problem because sales reps would open separate opportunities related to other individuals. It’s about a buying committee versus one person.”
“Madison Logic provides some pretty interesting and incredible data through their ML Insights platform, and that data can really be sliced and diced in a number of different ways. So they’re really critical insights to help us make smarter decisions about how we reach these prospective clients.”
Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, win, and grow the accountsShow more