"Madison Logic’s targeting is amongst the best, both the profile targeting and the signal targeting. But what really separates them is their platform which provides detailed reporting on what contacts in your target market have responded and where they are in the funnel."

“Now we’re saying we targeted 50 of your top accounts. Forty-two of them have been on the website 25% more frequently. They’re consuming this type of content, and there’s this much revenue at stake in keeping that conversation going. From a sales perspective, it’s a very different conversation.”