Madison Logic Testimonials

“The linear lead-to-conversion rate process was a problem because sales reps would open separate opportunities related to other individuals. It’s about a buying committee versus one person.”

“It’s very easy to generate huge volumes of leads, but often the person downloading a whitepaper is in the early stages of their journey and not ready to have a buying conversation. We needed to refine our efforts to bring in higher quality leads, and to train the salespeople to respond to these leads in a customized, personalized way."