“The linear lead-to-conversion rate process was a problem because sales reps would open separate opportunities related to other individuals. It’s about a buying committee versus one person.”
“It’s very easy to generate huge volumes of leads, but often the person downloading a whitepaper is in the early stages of their journey and not ready to have a buying conversation. We needed to refine our efforts to bring in higher quality leads, and to train the salespeople to respond to these leads in a customized, personalized way."


Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, win, and grow the accountsShow more











