“One of the biggest benefits of ABM for me is that it’s fully aligned from marketing all the way down to sales, and we know exactly which accounts we should be targeting and are laser focused on getting results with those cohorts of accounts.”

“Now we’re saying we targeted 50 of your top accounts. Forty-two of them have been on the website 25% more frequently. They’re consuming this type of content, and there’s this much revenue at stake in keeping that conversation going. From a sales perspective, it’s a very different conversation.”