71 Terminus Testimonials

"We wanted a solution where we could experiment easily, control our campaigns, launch quickly, and measure our results. Frankly, we’ve tried other display [advertising] solutions and Terminus outperforms and delivers better results for every dollar we spend."

“It took a couple of really passionate people [to get buy-in]. We were following ABM, sharing the good news, reporting on our patterns of success, and doing internal campaigning. We were trying to push the message that we could all win if we do this together. It’s been a pretty cool journey — [ABM] was something that was originally just a means to survival as a startup, but now we’re helping to grow a global brand.”

“This different way of doing business, this different way of growing was tailor made for a large company strategy.”

"Literally with the flick of a switch we can turn on campaigns to target companies over a certain size, in a certain industry, with a certain opportunity status, or with a certain competitive parameter around it."

"The reason we brought on Terminus is because we had a gap in our digital strategy. We were doing Google paid search, we were doing retargeting, but we didn’t have a way to holistically cover our target accounts at scale."

"I think a lot of marketing departments have changed their focus as technology has improved. Now we have the opportunity to not just bring in leads and dump them over the fence to sales, but we can work together with sales throughout the sales funnel."

"For us, we are automating a lot of our campaigns around targeting the right people through various channels. Because Uberflip is one of the solutions where we need to touch multiple decision-makers across the organization, Terminus helps us get the air cover we need to raise awareness around Uberflip as well as get more engagement going. Automating that process has been hugely helpful for us."

"Every day I feel like there’s a new feature that’s going to make my life easier and make targeting accounts easier. They even just announced a new UI that I’m really excited about using."

"We have a really small customer base and a lot of returning customers. We don’t have a ton of people that are new customers, and we’re not dumping a bunch of people in the funnel on a regular basis, so we were looking for a solution to help us foster those relationships."

"We wanted to do a pilot program to really prove to ourselves and to the company the effectiveness of ABM. Our goal and theory behind it was to target accounts and personas within those accounts that we wanted to have conversations with. We thought Terminus would help us warm up that conversation by putting brand impressions in front of the right faces and making the brand name more familiar."

"Terminus is a nice middle ground,because we’re not doing any other programmatic display, we’re not doing any PPC AdWords, we’re not doing any retargeting — some of those strategies that are usually table stakes in a demand gen marketer’s toolkit."

"Speed Shift Media is an advertising technology company that serves the automotive industry, We help dealerships and agencies that work with dealer groups use display advertising and behavioral targeting to match buyers in the marketplace with vehicles on the lot."

"Accounts are really engaging with us, so the ability to go back to a sales rep and say, ‘Hey, I know exactly which of your opportunities is really engaged,’ and having them use that as a compelling reason to reach out has formed a meaningful relationship between marketing and sales."

“Terminus is the easiest application we found to do this. We pour in our target account list and Terminus allows us to choose the role and level we want to target with our campaigns — even if we don’t have those contacts in our CRM. So it’s a very powerful way to ensure that our message is getting in front of precisely the right people who we want to sell to. The whole process is very easy.”

“Terminus was able to present the tools and the data that we needed to be confident that we were going to be able to get in front of potential customers, So, if for instance, American Airlines has never heard of Masergy but they’re one of our targeted accounts, we can go through [the Terminus] platform and identify the key stakeholders at the IT or executive level and show them ads, even if they’ve never come through to our website before.”