71 Terminus Testimonials

“Once we teamed up with Sigstr, we made sure that every new hire was set up with an email signature on day one. It’s a practice that we still maintain to this day.”

"Within 8 months, the program successfully engaged 90% of the TAL, achieving 189% of pipeline goals, and achieving 60% closed-won targets. This program is well on track to greatly exceed all targets over the life of the program, with an average deal size well into six-figures. Other metrics tracked include sales team satisfaction, general awareness as measured by site engagement, and the number of new relationships established at target accounts via the program. The program has been very well received by the business, leading to further program expansion in other LOBs."

"Terminus is aligning modern marketers and sellers once and for all with its platform built from the ground up to put accounts, not leads, at the center."

“Terminus was able to present the tools and the data that we needed to be confident that we were going to be able to get in front of potential customers, So, if for instance, American Airlines has never heard of Masergy but they’re one of our targeted accounts, we can go through [the Terminus] platform and identify the key stakeholders at the IT or executive level and show them ads, even if they’ve never come through to our website before.”

“We always launch a Terminus campaign one to two weeks before launching an email or call campaign. We’ve found that when prospects have seen the Phononic logo prior to the email or call, they are 85% more likely to engage."

“It makes my life simpler, and more effective to communicate our success.”

“I had this dream of doing ABM for 200, 500, one thousand companies that we were going after, and that’s the platform that Terminus has built, You cannot believe the kind of alignment that drives between marketing and sales.”

“With display advertising, it’s notoriously hard to measure ROI, especially with B2B because you don’t really drive a lot of conversions directly from people clicking through banner ads. Being able to prove that ROI has been invaluable to our marketing team.”

"Terminus is the one technology we've found that helps us address that sort of middle stage at a high enough volume to make sense for us."

"We are able to target specific accounts with our advertisements to optimize our ad spend and help our sales team with air cover for focus on key accounts. It has been very beneficial for our marketing and sales team to work with accounts on this granular level."

"The account-based approach that modern marketing teams are adopting is the most significant evolution in B2B go-to-market in the last five years. This is an exciting time for the market and for Terminus as the leader in ABM."

“Terminus has bridged the gap in our fit and intent modeling. Terminus enables TTEC to engage with target accounts beyond traditional tactics.”

"The Terminus team is clearly focused on the future of ABM and really helping marketers succeed. They partner with us and make my job really easy.”

"Terminus is allowing us to provide segmented messaging based on our target account list and where they are in our funnel. Terminus’ reporting is helping us prioritize accounts and show our C-suite where marketing has influence."

"With Terminus, GTreasury was able to see who in our target audience was researching our solution. Then, we could target the decision makers at those accounts with relevant, personalized ads which helped us double our clickthrough rate and get more demos."