71 Terminus Testimonials

“Terminus is the easiest application we found to do this. We pour in our target account list and Terminus allows us to choose the role and level we want to target with our campaigns — even if we don’t have those contacts in our CRM. So it’s a very powerful way to ensure that our message is getting in front of precisely the right people who we want to sell to. The whole process is very easy.”

"Terminus is a nice middle ground,because we’re not doing any other programmatic display, we’re not doing any PPC AdWords, we’re not doing any retargeting — some of those strategies that are usually table stakes in a demand gen marketer’s toolkit."

“Okay. Well, when it's up, I'll check it out, and if it really cuts costs, maybe we'll come back.”

“We’ve seen about a 271% return on our ROI for display and paid social when we combine Bombora Company Surge® and 1st party data through a couple of other providers.”

“ABM has grown up and account-centric thinking is not just marketer’s job but a go-to-market strategy. This book nails this concept. A must read for all aspiring CEOs.”

“I’ve spent many years trying to bridge the gap between the scientific and the creative. This book will help you do the same, through the lens of ABM. Absorb and implement the ideas in this book if you want to maximize your resources and transform your marketing.”

“The ultimate guide to adding true relevance and resonance to your marketing. Filled with inspirational examples, you’ll be wanting to overhaul your strategy before you even reach Chapter 3!”

“It took a couple of really passionate people [to get buy-in]. We were following ABM, sharing the good news, reporting on our patterns of success, and doing internal campaigning. We were trying to push the message that we could all win if we do this together. It’s been a pretty cool journey — [ABM] was something that was originally just a means to survival as a startup, but now we’re helping to grow a global brand.”

“Sigstr is one of the first platforms that our sales reps are excited to use. It’s usually so hard to get synergy between departments, but Sigstr has helped our marketing team foster a true relationship with sales.”

“PWAs was and still are a new concept. We knew that in order to get attention, we had to establish credibility. And a consistent, recognizable brand was a great step in that direction.”

“Once we teamed up with Sigstr, we made sure that every new hire was set up with an email signature on day one. It’s a practice that we still maintain to this day.”

“These gift baskets are our ticket back into their lives. We are going to show up at these businesses unannounced and we are going to win them back. I think Ryan is forgetting about the original instant message, letters attached to baskets of food.”

“We had to plan quickly for the change that was coming, even though we didn’t fully understand it."

“We were going to be introducing new types of data to our account managers - intent and engagement data. We had to first train them and educate them on what that data meant and how to use it to make data-driven decisions.”

"My sales reps don't have to ask me, 'Hey, how are these ads performing?'' as they're going out and trying to penetrate them. They can just look at the account within Salesforce and see how much money they've spent, how many impressions we've driven, and what type of opportunity progression is occurring."