"The Terminus customer success team is an extension of our marketing team. They advise on strategy, aid in planning, and make recommendations along the way. Their #OneTeam shines through every conversation I have with the `Terminators.`"
“With display advertising, it’s notoriously hard to measure ROI, especially with B2B because you don’t really drive a lot of conversions directly from people clicking through banner ads. Being able to prove that ROI has been invaluable to our marketing team.”
"I told Caitlin that she was the best onboarding specialist I've ever worked with. I sent a screenshot of one of her recap emails to another vendor as an example of a best practice in how to be organized and communicate clearly. We onboarded another martech vendor this year and it took months and was a disorganized mess. Working with Terminus and Caitlin was easy and worry-free. Thank you!"
“ABM has grown up and account-centric thinking is not just marketer’s job but a go-to-market strategy. This book nails this concept. A must read for all aspiring CEOs.”
“I’ve spent many years trying to bridge the gap between the scientific and the creative. This book will help you do the same, through the lens of ABM. Absorb and implement the ideas in this book if you want to maximize your resources and transform your marketing.”
“The ultimate guide to adding true relevance and resonance to your marketing. Filled with inspirational examples, you’ll be wanting to overhaul your strategy before you even reach Chapter 3!”
“It took a couple of really passionate people [to get buy-in]. We were following ABM, sharing the good news, reporting on our patterns of success, and doing internal campaigning. We were trying to push the message that we could all win if we do this together. It’s been a pretty cool journey — [ABM] was something that was originally just a means to survival as a startup, but now we’re helping to grow a global brand.”
“Sigstr is one of the first platforms that our sales reps are excited to use. It’s usually so hard to get synergy between departments, but Sigstr has helped our marketing team foster a true relationship with sales.”
“PWAs was and still are a new concept. We knew that in order to get attention, we had to establish credibility. And a consistent, recognizable brand was a great step in that direction.”
“Once we teamed up with Sigstr, we made sure that every new hire was set up with an email signature on day one. It’s a practice that we still maintain to this day.”
“These gift baskets are our ticket back into their lives. We are going to show up at these businesses unannounced and we are going to win them back. I think Ryan is forgetting about the original instant message, letters attached to baskets of food.”
“Okay. Well, when it's up, I'll check it out, and if it really cuts costs, maybe we'll come back.”
“We had to plan quickly for the change that was coming, even though we didn’t fully understand it."
“We were going to be introducing new types of data to our account managers - intent and engagement data. We had to first train them and educate them on what that data meant and how to use it to make data-driven decisions.”
"My sales reps don't have to ask me, 'Hey, how are these ads performing?'' as they're going out and trying to penetrate them. They can just look at the account within Salesforce and see how much money they've spent, how many impressions we've driven, and what type of opportunity progression is occurring."