71 Terminus Testimonials

"We started seeing ROI in 2 weeks after launching Terminus. The campaigns increased demo bookings and our sales team could see Engagement Spikes in Salesforce to help prioritize accounts."

"Every marketer needs to take a creative writing workshop. I spent my undergrad as an English major and gained more skills I use today from creative writing classes than I did from my MBA program. You learn creative thinking, how to put yourself in another person's shoes (whether that be a fictional character or your ICP), how to give and receive critical feedback, and most importantly, how to communicate clearly and concisely."

"In less than 6 weeks, we launched our first campaign on terminus after integrating it in our toolset, building our plan, creating assets, and planning media. This speaks to the ease of use of the platform. It also, as importantly, highlights the terminus team we work with and their level of knowledge, commitment, and skill."

“We had to plan quickly for the change that was coming, even though we didn’t fully understand it."

“We were going to be introducing new types of data to our account managers - intent and engagement data. We had to first train them and educate them on what that data meant and how to use it to make data-driven decisions.”

"My sales reps don't have to ask me, 'Hey, how are these ads performing?'' as they're going out and trying to penetrate them. They can just look at the account within Salesforce and see how much money they've spent, how many impressions we've driven, and what type of opportunity progression is occurring."

"We developed our ABM strategic framework to be used across global marketing, implemented and onboarded Terminus to run our digital ABM campaigns and enabled the sales and CS teams with Terminus. Using intent and engagement data, as well as an "influenced-based" attribution model, we've validated 6x lift in pipeline, 4x increase in opportunities created, a 33% in average deal size, increased win rates, and improved deal velocity."

"Terminus is always looking ahead toward new applications of MM. Every time I turn around, terminus is innovating and improving the platform. I don't ever wonder what the best practices are within MM activities because they are built into the product."

"Within the first two weeks of leveraging ads with Terminus, both SDRs booked a meeting that turned into a new opportunity. Our main goal was simply driving brand awareness and Terminus led to opportunities."

"A major problem Terminus helps to solve is the ability to target personas within target accounts at scale. Our organization needs to target thousands of accounts at a time, and tools like dynamic segments allow us to target and engage with the right accounts at the right time. We've been able to continually increase our efficiency in our program while simultaneously increase the scope."

"We used Terminus and ABM to engage over 600 unique contacts at a global financial services enterprise. This led to a 25% lift in utilization of a specific product aligned to this campaign and a 30% increase in users."

"Before launching a single ad, we've already created two new opportunities based on search topics and data in Terminus. The sales reps were able to see engagement data in Salesforce, followed-up with them, booked demos, and created opportunities. All before we rolled out Terminus widely."

“If you don’t have a relationship with sales already, you’re behind the game. Y’all are both on the revenue team.”

“Well one of the first things I did was start conversations with Terminus.”

“There were enterprise accounts the team was trying to get in the pipeline for years. After just a few months of launching ABM, we had seven multi-million dollar accounts in the funnel. When you look at the difference between traditional marketing and account-based marketing, I think the power of ABM speaks for itself.”