71 Terminus Testimonials

"We developed our ABM strategic framework to be used across global marketing, implemented and onboarded Terminus to run our digital ABM campaigns and enabled the sales and CS teams with Terminus. Using intent and engagement data, as well as an "influenced-based" attribution model, we've validated 6x lift in pipeline, 4x increase in opportunities created, a 33% in average deal size, increased win rates, and improved deal velocity."

"Terminus helped us expand what we defined as our ideal customer profile, resulting in a stronger pipeline and better ROI.”

“I had this dream of doing ABM for 200, 500, one thousand companies that we were going after, and that’s the platform that Terminus has built, You cannot believe the kind of alignment that drives between marketing and sales.”

'In less than six weeks, we launched our first campaign on Terminus after integrating it in our toolset, building our plan, creating assets, and planning media. This speaks to the ease of use of the platform. It also, as importantly, highlights the Terminus team we work with and their level of knowledge, commitment, and skill."

“ABM is not advertising, It goes so much deeper than ads. I think of account-based marketing as an ongoing journey, both for our brand and for our audiences. That’s how I think about it and map it out.”

"They’ve already thought about how they need to solve the problem, so they may already have a vendor in mind, and they’re just looking to us for additional research or information, Those leads aren't always as successfully converted.”

“We defined marketing influenced as an opportunity that came into the pipeline that was either part of a recent engagement spike or had clicked on our advertising, so not just views or impressions, but actual clicks, We knew there was somebody looking into our content, so that's how we knew our campaigns had made an impact.”

"When I first started at CINC, we didn’t have the funds or bandwidth to invest in true ABM programs, A lot of our ABM efforts were done by hand through very manual processes.”

"Within 8 months, the program successfully engaged 90% of the TAL, achieving 189% of pipeline goals, and achieving 60% closed-won targets. This program is well on track to greatly exceed all targets over the life of the program, with an average deal size well into six-figures. Other metrics tracked include sales team satisfaction, general awareness as measured by site engagement, and the number of new relationships established at target accounts via the program. The program has been very well received by the business, leading to further program expansion in other LOBs."

“We’d only been on Terminus for five or six months at this point and asked ourselves, how do we know this works? How do we showcase the added value it brings to our orchestration? Essentially - how do we audit our ABM deployment."

“They’ll sit down with us, ask how they can make things better and walk through our challenges with us. They’re really interested in helping us as a business overcome our challenges.”