71 Terminus Testimonials

'In less than six weeks, we launched our first campaign on Terminus after integrating it in our toolset, building our plan, creating assets, and planning media. This speaks to the ease of use of the platform. It also, as importantly, highlights the Terminus team we work with and their level of knowledge, commitment, and skill."

“They’ll sit down with us, ask how they can make things better and walk through our challenges with us. They’re really interested in helping us as a business overcome our challenges.”

"The Terminus customer success team is an extension of our marketing team. They advise on strategy, aid in planning, and make recommendations along the way. Their #OneTeam shines through every conversation I have with the `Terminators.`"

"Every marketer needs to take a creative writing workshop. I spent my undergrad as an English major and gained more skills I use today from creative writing classes than I did from my MBA program. You learn creative thinking, how to put yourself in another person's shoes (whether that be a fictional character or your ICP), how to give and receive critical feedback, and most importantly, how to communicate clearly and concisely."

“There were enterprise accounts the team was trying to get in the pipeline for years. After just a few months of launching ABM, we had seven multi-million dollar accounts in the funnel. When you look at the difference between traditional marketing and account-based marketing, I think the power of ABM speaks for itself.”

“ABM is not advertising, It goes so much deeper than ads. I think of account-based marketing as an ongoing journey, both for our brand and for our audiences. That’s how I think about it and map it out.”

"They’ve already thought about how they need to solve the problem, so they may already have a vendor in mind, and they’re just looking to us for additional research or information, Those leads aren't always as successfully converted.”

“We defined marketing influenced as an opportunity that came into the pipeline that was either part of a recent engagement spike or had clicked on our advertising, so not just views or impressions, but actual clicks, We knew there was somebody looking into our content, so that's how we knew our campaigns had made an impact.”

"When I first started at CINC, we didn’t have the funds or bandwidth to invest in true ABM programs, A lot of our ABM efforts were done by hand through very manual processes.”

"Within 8 months, the program successfully engaged 90% of the TAL, achieving 189% of pipeline goals, and achieving 60% closed-won targets. This program is well on track to greatly exceed all targets over the life of the program, with an average deal size well into six-figures. Other metrics tracked include sales team satisfaction, general awareness as measured by site engagement, and the number of new relationships established at target accounts via the program. The program has been very well received by the business, leading to further program expansion in other LOBs."

“We’d only been on Terminus for five or six months at this point and asked ourselves, how do we know this works? How do we showcase the added value it brings to our orchestration? Essentially - how do we audit our ABM deployment."