“Once we turned on LeanData, all of that just started happening, We gained the ability to route leads off whatever we wanted. It’s really awesome. There have not been any issues with the routing configuration. It’s like people just came to expect that LeanData would do its thing and leads …

“We noticed that oftentimes the first MQLs had the least influence. They were the employee who’s doing all the research. The second MQL might be the first MQL’s boss. Those senior level members of the buying committee may never score up, but they have the power to make the final …

“Essentially, LeanData enables us to change what we want, when we want, which is something we could only dream of before.”

“Our routing solution lacked a visual component, making it difficult to understand the routing logic and pinpoint issues. Making changes was a constant struggle.”

"With LeanData we’ve been able to change our team structure and provide our capable sales coordinators with opportunities to directly contribute to our company objective to drive growth. All this is possible because LeanData does a great job capturing sales cycle data."

“Before implementing LeanData, we relied on native functionality included in our CRM system to attach opportunities to a marketing campaign. This gave us a limited view as each opportunity was only related to a single campaign. With LeanData, we can visualize the full customer journey and pinpoint how marketing campaigns …

“Focusing on the opportunity for us was a game-changer because marketing, SDRs, sellers, and post-sales are all on the same object. We’re all talking the same language.”

“Infer and LeanData are two of my favorite, best-ofbreed technologies that provide tremendous value on their own. Together, they become a powerhouse that enables seamless and intelligent workflows across sales and marketing. With Infer and LeanData’s open architectures, we’re able to orchestrate complex processes to become a more connected and …

"In my opinion, you cannot do an account-based strategy without the core functionality around lead-to-account matching. LeanData plays a massive role in quickly identifying and routing hot inbound leads to the correct account owner."

"LeanData’s special sauce, that we love, is that individuals can be intelligently matched to the accounts that we care about; L2A matching allows us to look at leads in the context of accounts, which is what B2B cares about."

“I'm always looking to maximize the ROI of our marketing stack, and that takes technologies that seamlessly integrate, are data-driven and enable us to scale our operations without losing sight of an individual customer.”

"Adding LeanData, we see a 50% increase in productivity from our Business Development Reps because they’re now taking instant action with their assigned leads."

"We finally can see the connection of leads to their accounts in SFDC. That improved visibility has helped in identifying new sales targets, avoiding mistakes with existing (ones), as well as seeing where is marketing connecting with our lead database."

“Be critical in the areas you’re wasting time, move quickly, let automation do the work.”

“I see LeanData as a necessity. The alternative is just such a waste of time. Standard Salesforce lead routing was not an option because it just doesn’t work very well.”