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“When I joined the company, we had an inbound lead queue full of thousands of leads that had never been touched. These were high-quality, high-intent leads who had engaged on our website, downloaded content, and/or requested a demo."
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"Dynatrace’s use of LeanData is driving a major foundational shift in how we prove marketing’s revenue contributions, fine-tune our spend, and make the case for increased marketing’s budget."
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"Switching to LeanData from our legacy custom solution has given us much more control over how we manage our sales leads, resulting in increased agility, lower costs and the ability to pinpoint what’s going on with our lead management processes. Intercom’s experience underscores that when it comes to ‘build versus …
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“We could not have scaled or built something and changed our go-to-market strategy as fast as we have without having a tool like LeanData.”
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“The best solution in the market place – hands down.”
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“When you’re handling all the inbound activity at your business, it takes quite a bit of time away from other essential parts of sales operations work.”
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“A contact-first methodology makes a lot more sense for PLG. We don’t need to convert a lead because we already have verified email addresses and contact data when users sign up.”
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“I no longer have to go through my IT or Salesforce team to make every tiny change anytime the strategy shifts."
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“We couldn’t scale our business without LeanData. It’s really that simple. We need to understand all of the specific activities within our accounts, and LeanData allows us to do that. LeanData just makes sure everything gets to the right place.”
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“It was just a manual process, and we have a very high volume of inbound leads."
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“It is about accuracy and efficiency and making our top of funnel as effective as possible. We all know, if it takes you an hour versus 5 minutes to follow up, the one who follows up within 5 minutes is more likely to connect. So it’s efficiency and speed that …
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"With LeanData we’ve been able to change our team structure and provide our capable sales coordinators with opportunities to directly contribute to our company objective to drive growth. All this is possible because LeanData does a great job capturing sales cycle data."
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“Before implementing LeanData, we relied on native functionality included in our CRM system to attach opportunities to a marketing campaign. This gave us a limited view as each opportunity was only related to a single campaign. With LeanData, we can visualize the full customer journey and pinpoint how marketing campaigns …
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"In my opinion, you cannot do an account-based strategy without the core functionality around lead-to-account matching. LeanData plays a massive role in quickly identifying and routing hot inbound leads to the correct account owner."
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"LeanData’s special sauce, that we love, is that individuals can be intelligently matched to the accounts that we care about; L2A matching allows us to look at leads in the context of accounts, which is what B2B cares about."