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"In my opinion, you cannot do an account-based strategy without the core functionality around lead-to-account matching. LeanData plays a massive role in quickly identifying and routing hot inbound leads to the correct account owner."
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“We couldn’t scale our business without LeanData. It’s really that simple. We need to understand all of the specific activities within our accounts, and LeanData allows us to do that. LeanData just makes sure everything gets to the right place.”
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“It doesn’t reflect how we deal with customers. We’re selling to a whole company. There’s a lot of complexity there, and Salesforce’s architecture is just not able to replicate what a sales rep’s day-to-day life is actually like. I wanted a way to accurately reflect what a sales rep is …
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“We noticed that oftentimes the first MQLs had the least influence. They were the employee who’s doing all the research. The second MQL might be the first MQL’s boss. Those senior level members of the buying committee may never score up, but they have the power to make the final …
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“I realized there was a lot of potential for LeanData to help us solve these problems in real-time, “The ability to bake lead routing, data matching, and real-time optimization together was a big part of why we decided to pursue LeanData as a solution to our problems.”
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“I see LeanData as a necessity. The alternative is just such a waste of time. Standard Salesforce lead routing was not an option because it just doesn’t work very well.”
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“All of the sudden with LeanData, names just magically appeared in accounts.”
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"Switching to LeanData from our legacy custom solution has given us much more control over how we manage our sales leads, resulting in increased agility, lower costs and the ability to pinpoint what’s going on with our lead management processes. Intercom’s experience underscores that when it comes to ‘build versus …
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“Essentially, LeanData enables us to change what we want, when we want, which is something we could only dream of before.”
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“I'm always looking to maximize the ROI of our marketing stack, and that takes technologies that seamlessly integrate, are data-driven and enable us to scale our operations without losing sight of an individual customer.”
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"With LeanData we’ve been able to change our team structure and provide our capable sales coordinators with opportunities to directly contribute to our company objective to drive growth. All this is possible because LeanData does a great job capturing sales cycle data."
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“Before implementing LeanData, we relied on native functionality included in our CRM system to attach opportunities to a marketing campaign. This gave us a limited view as each opportunity was only related to a single campaign. With LeanData, we can visualize the full customer journey and pinpoint how marketing campaigns …
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“We know you guys are the best for lead routing. When I ask sales leaders what they recommend for lead routing, they all say the same thing: use LeanData.”
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"LeanData allows us to capture all of our [sales and marketing] data and allow our executives to choose how to spend our money in the most effective way possible."
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“We try to be as agile as possible because the business changes every day, and you have to be efficient."