"Before LeanData we didn't have any sense of how our Sales team was following up, if they were following up, or when they were following up. So leads fell through the cracks a lot or just took forever to get any attention."

"In my opinion, you cannot do an account-based strategy without the core functionality around lead-to-account matching. LeanData plays a massive role in quickly identifying and routing hot inbound leads to the correct account owner."

"With LeanData we’ve been able to change our team structure and provide our capable sales coordinators with opportunities to directly contribute to our company objective to drive growth. All this is possible because LeanData does a great job capturing sales cycle data."

“We weren't able to keep up with changing corporate initiatives, and we needed to be more agile."

“We were running before we walked."

“Our go-to-market teams were operating in silos. They were relying on manual, inefficient processes to solve problems. We needed to bring those teams together to operate on similar data sets and processes to really drive revenue.”

“That matching piece is big for us. With LeanData, it’s just like night and day compared to what we were able to accomplish before.”

“The insights we derive from having leads matched to accounts is incredibly powerful. We no longer have leads and contacts living in silos – we look at them as people at a single account.”

“We couldn’t scale our business without LeanData. It’s really that simple. We need to understand all of the specific activities within our accounts, and LeanData allows us to do that. LeanData just makes sure everything gets to the right place.”

“It was just a manual process, and we have a very high volume of inbound leads."

“I realized there was a lot of potential for LeanData to help us solve these problems in real-time, “The ability to bake lead routing, data matching, and real-time optimization together was a big part of why we decided to pursue LeanData as a solution to our problems.”

"Dynatrace’s use of LeanData is driving a major foundational shift in how we prove marketing’s revenue contributions, fine-tune our spend, and make the case for increased marketing’s budget."

“When we began thinking of using the LeanData Attribution Module to fix this situation, we worked with Revenue Pulse to perform a ‘shootout’ comparing LeanData against attribution tools from Salesforce and Marketo. We were all blown away by the difference in accuracy, functionality, and flexibility delivered by LeanData. It was …

"LeanData’s special sauce, that we love, is that individuals can be intelligently matched to the accounts that we care about; L2A matching allows us to look at leads in the context of accounts, which is what B2B cares about."

“We noticed that oftentimes the first MQLs had the least influence. They were the employee who’s doing all the research. The second MQL might be the first MQL’s boss. Those senior level members of the buying committee may never score up, but they have the power to make the final …