Influ2 is the first person-based marketing platform, pioneering a new approach to account-based marketing. The solution empowers B2B marketers to target chosen decision-makers, capture their intent, and track engagement at the individual level. Influ2 has 100+ enterprise and medium-sized clients globally, including Fortune 500 B2B enterprises such as NVIDIA and Adobe. The company runs offices in NY and CA, with 80+ employees on board.
“Our clients are typically mid-to-large organizations that have a few key decision-makers who are our target customers; traditional ABM platforms don’t allow us to target those key decision-makers, but rather the whole organization. Person-Based Advertising helps us by ensuring that the right B2B decision-makers are being reached prior to a sales engagement, which drives measurable success by increasing response rates to outbound sales efforts.”
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