Competitive intelligence software refers to tools and platforms designed to gather, analyze, and manage information about competitors and market trends. These tools help businesses gather data from various sources such as websites, social media, news outlets, and more, to gain insights into competitor strategies, product offerings, pricing strategies, market positioning, and customer perceptions. The software often employs advanced analytics and data visualization capabilities to transform raw data into actionable insights, helping businesses make informed decisions and stay ahead in the competitive landscape.
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