SEMrush started out in 2008 as a small group of SEO and IT specialists united by one mission — to make online competition fair and transparent, with equal opportunities for everyone. After ten years of trailblazing experiments and constant progress, they've grown into the world's leading competitive research service for online marketing. Having traveled the path from a small startup to a big international company, they at SEMrush are still loyal to the fundamental values that got them to where they are now — adapting to change over following a strict plan and always placing individuals over processes.