Semrush

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Read 103 Semrush reviews and testimonials from customers, explore 63 case studies and customer success stories, and watch 4 customer videos to see why companies chose Semrush as their SEO Software

Semrush started out in 2008 as a small group of SEO and IT specialists united by one mission — to make online competition fair and transparent, with equal opportunities for everyone. After ten years of trailblazing experiments and constant progress, they've grown into the world's leading competitive research service for online marketing. Having traveled the path from a small startup to a big international company, they at SEMrush are still loyal to the fundamental values that got them to where they are now — adapting to change over following a strict plan and always placing individuals over processes.

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  • 103 Testimonials View
  • 63 Case Studies View
  • 4 Customer Videos View
Customer Rating Review Score based on 2435 reference ratings
4.8/5.0 (2435)
  • Summer 2026 Market Leader Competitive Intelligence Software

Featured Testimonials

  • "The competition is really tough. It’s getting harder to compete for the top 3 positions when it comes to the most popular KWs. You have to really deep dive into …

  • “Semrush is one of a kind in the sense that the company knows exactly what the pain areas of marketing agencies tend to be. This is because its products are …

  • “My favorite feature is the PPC analysis tool. It tells me what kinds of PPC ads are being run by a specific domain. It is good to optimize my own …

Featured Case Studies

  • BetterVet Lead the Organic Pet Pack

  • Dishwashers to mascara, USA TODAY's product reviews division knows content. Add data …

  • Vodafone makes data-driven decisions powered by SEMrush to build effective digital strategy

Featured Customer Videos

Additional Semrush Information & Resources

Read Semrush Reviews, Testimonials & Customer References from 103 real Semrush customers.

Browse Semrush Case Studies, Customer Success Stories, & Customer References from 63 businesses that use Semrush.

Watch Semrush Customer Videos to learn why 4 businesses chose Semrush.