Crayon

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Read 40 Crayon reviews and testimonials from customers, explore 22 case studies and customer success stories, and watch customer videos to see why companies chose Crayon as their Competitive Intelligence Software

Crayon provides market and competitive intelligence tools to help businesses track, analyze, and act on everything happening outside their four walls. They believe that millions of businesses have yet to take advantage of all the intelligence data available today to drive actionable insights and opportunities.

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  • 22Case StudiesView
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Customer Rating Review Scorebased on 2042 reference ratings
4.8/5.0 (2042)
  • Top Performer 2025 2025
    Summer 2025Top PerformerCompetitive Intelligence Software
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Featured Testimonials

  • “The future of CI is augmented: human experts and generative agents collaborating as strategic advisors. Imagine a future where AI analyzes vast amounts of data at lightning speed, while human expertise interprets it — within the unique context of your organization. This isn’t just a tool anymore, it’s a generative teammate joining your CI team. Get ready for this new reality."

    Fouad BenyoubDirector of Competitive Strategy

  • "To create an open competitive intelligence model, we decided to meet our internal stakeholders where they spend their time and have competitive conversations. We have Crayon’s battlecards automatically displayed in Highspot and we use the Slack integration to push and capture intelligence out to the field."

    Nate CramptonProduct Marketing Leader

  • "All of a sudden, people were tagging each other and making suggestions as to how Crayon can help with various projects. And we reached a critical mass—I was getting phone calls left and right from colleagues who, honestly, I hadn’t even thought to reach out to."

    Mike WienkeDirector of Global Product Marketing and Sales Enablement
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Featured Case Studies

  • Klaviyo improves competitive win rates with dynamic battlecards and real-time intelligence

    Brian WhalleyDirector of Marketing

  • Flatiron Health pulls competitive signals out of the noise to establish differentiated strategies

    Nate BrownDirector of Product Marketing and Strategy

  • Global E-Learning Company Automates Market Research with Crayon Intel to Capture Competitive Intelligence Missed by Traditional Research

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Additional Crayon Information & Resources

Read Crayon Reviews, Testimonials & Customer References from 40 real Crayon customers.

Browse Crayon Case Studies, Customer Success Stories, & Customer References from 22 businesses that use Crayon.

FeaturedCustomers has 1,893,406+ validated customer references including reviews, case studies, success stories, customer stories, testimonials and customer videos that will help you make better software purchasing decisions.