Crayon

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Read 40 Crayon reviews and testimonials from customers, explore 22 case studies and customer success stories, and watch customer videos to see why companies chose Crayon as their Competitive Intelligence Software

Crayon provides market and competitive intelligence tools to help businesses track, analyze, and act on everything happening outside their four walls. They believe that millions of businesses have yet to take advantage of all the intelligence data available today to drive actionable insights and opportunities.

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Customer Rating Review Scorebased on 1732 reference ratings
4.8/5.0 (1732)
  • Top Performer 2025 2025
    Summer 2025Top PerformerCompetitive Intelligence Software

Featured Testimonials

  • “The Crayon platform was the clear fit. We knew Crayon could help our teams access the necessary intel to win more competitive deals.”

  • “Crayon saves me 20% of my time - a full day every single week - by surfacing competitive insights so that I don’t have to go digging for them. I can stay on top of my competitors and focus on helping the business grow.”

  • “AI is incredibly promising and can be helpful today for content summarization, but is still a long way from credibly conducting win/loss interviews by itself. Until it has feelings — not just the ability to sense them in others, but to experience them itself — it will lack the dignity that I believe is essential to a meaningful human connection.”

Featured Case Studies

  • How Crayon helped the Product Marketing team at MURAL go beyond enabling sales to support marketing, product development, and executive decision-making

  • Klaviyo improves competitive win rates with dynamic battlecards and real-time intelligence

  • Rauland AMETEK proactively enables sales to win deals and saves hundreds of hours in the process

Additional Crayon Information & Resources

Read Crayon Reviews, Testimonials & Customer References from 40 real Crayon customers.

Browse Crayon Case Studies, Customer Success Stories, & Customer References from 22 businesses that use Crayon.