Crayon

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Read 40 Crayon reviews and testimonials from customers, explore 22 case studies and customer success stories, and watch customer videos to see why companies chose Crayon as their Competitive Intelligence Software

Crayon provides market and competitive intelligence tools to help businesses track, analyze, and act on everything happening outside their four walls. They believe that millions of businesses have yet to take advantage of all the intelligence data available today to drive actionable insights and opportunities.

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Customer Rating Review Score based on 2067 reference ratings
4.8/5.0 (2067)
  • Summer 2025 Top Performer Competitive Intelligence Software

Featured Testimonials

  • “Most battlecard updates are a no-brainer. Of course you make updates when competitors release big announcements and/or your launch a new capability that changes your competitive positioning. Prioritizing when your …

  • “While it’s still early days for incorporating AI into our CI workflows, tracking our competitor’s AI moves — such as new messaging and product releases — became a top priority …

  • “​​The feedback we get from new hires that have used other CI vendors is that Crayon is a more modern day, easy to adopt tool than what they’ve come from, …

Featured Case Studies

  • Rauland AMETEK proactively enables sales to win deals and saves hundreds of …

  • How Crayon helped show the entire ENA organization just how impactful good …

  • How Crayon increased battlecard usage at Dropbox by 400%

Additional Crayon Information & Resources

Read Crayon Reviews, Testimonials & Customer References from 40 real Crayon customers.

Browse Crayon Case Studies, Customer Success Stories, & Customer References from 22 businesses that use Crayon.