Crayon

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Read 40 Crayon reviews and testimonials from customers, explore 25 case studies and customer success stories, and watch customer videos to see why companies chose Crayon as their Competitive Intelligence Software

Crayon provides market and competitive intelligence tools to help businesses track, analyze, and act on everything happening outside their four walls. They believe that millions of businesses have yet to take advantage of all the intelligence data available today to drive actionable insights and opportunities.

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Customer Rating Review Score based on 2264 reference ratings
4.8/5.0 (2264)
  • Summer 2026 Top Performer Competitive Intelligence Software

Featured Testimonials

  • "To create an open competitive intelligence model, we decided to meet our internal stakeholders where they spend their time and have competitive conversations. We have Crayon’s battlecards automatically displayed in …

  • “Most battlecard updates are a no-brainer. Of course you make updates when competitors release big announcements and/or your launch a new capability that changes your competitive positioning. Prioritizing when your …

  • “We have a fast growing sales team of hundreds of reps. With that much growth, competitive intelligence needs to be as easy as possible for reps to consume — we’re …

Featured Case Studies

  • How Kyriba uses Crayon to connect teams, enable Sales and get major …

  • How Crayon helped the Product Marketing team at MURAL go beyond enabling …

  • How Crayon helped Alteryx see a 40% increase in battlecard adoption across …

Additional Crayon Information & Resources

Read Crayon Reviews, Testimonials & Customer References from 40 real Crayon customers.

Browse Crayon Case Studies, Customer Success Stories, & Customer References from 25 businesses that use Crayon.