Crayon

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Read 40 Crayon reviews and testimonials from customers, explore 22 case studies and customer success stories, and watch customer videos to see why companies chose Crayon as their Competitive Intelligence Software

Crayon provides market and competitive intelligence tools to help businesses track, analyze, and act on everything happening outside their four walls. They believe that millions of businesses have yet to take advantage of all the intelligence data available today to drive actionable insights and opportunities.

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Customer Rating Review Scorebased on 1938 reference ratings
4.8/5.0 (1938)
  • Top Performer 2025 2025
    Summer 2025Top PerformerCompetitive Intelligence Software

Featured Testimonials

  • “While it’s still early days for incorporating AI into our CI workflows, tracking our competitor’s AI moves — such as new messaging and product releases — became a top priority this past year. As AI continues to dominate the dialogue, CI leaders will be expected to stay ahead of the new AI developments but also understand and be able to advise on their implications and potential pitfalls.”

  • “AI is incredibly promising and can be helpful today for content summarization, but is still a long way from credibly conducting win/loss interviews by itself. Until it has feelings — not just the ability to sense them in others, but to experience them itself — it will lack the dignity that I believe is essential to a meaningful human connection.”

  • “After using Crayon, we’ve been really impressed with the insights we get daily on our competitors. The insights functionality is more advanced than what we had with our previous CI vendor.”

Featured Case Studies

  • HCM Software Company Improves Agility and Efficiency with Crayon

  • How Kong integrated Crayon into the company's sales and marketing programs, launching dozens of battlecards with a 70% adoption rate

  • Rapid7 builds an open & impactful culture of CI across the organization, leading to measurable growth in nearly every department

Additional Crayon Information & Resources

Read Crayon Reviews, Testimonials & Customer References from 40 real Crayon customers.

Browse Crayon Case Studies, Customer Success Stories, & Customer References from 22 businesses that use Crayon.