Crayon

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Read 40 Crayon reviews and testimonials from customers, explore 22 case studies and customer success stories, and watch customer videos to see why companies chose Crayon as their Competitive Intelligence Software

Crayon provides market and competitive intelligence tools to help businesses track, analyze, and act on everything happening outside their four walls. They believe that millions of businesses have yet to take advantage of all the intelligence data available today to drive actionable insights and opportunities.

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  • 22Case StudiesView
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Customer Rating Review Scorebased on 1976 reference ratings
4.8/5.0 (1976)
  • Top Performer 2025 2025
    Summer 2025Top PerformerCompetitive Intelligence Software

Featured Testimonials

  • "I’d estimate over the last year we’ve used Crayon, there have been at least five big pieces of news – major scoops – that we would have just missed without it."

  • "From the start, Crayon’s flexibility and support have been critical for establishing a strong CI foundation customized to our needs."

  • “While it’s still early days for incorporating AI into our CI workflows, tracking our competitor’s AI moves — such as new messaging and product releases — became a top priority this past year. As AI continues to dominate the dialogue, CI leaders will be expected to stay ahead of the new AI developments but also understand and be able to advise on their implications and potential pitfalls.”

Featured Case Studies

  • HCM Software Company Improves Agility and Efficiency with Crayon

  • Upserve improves win rate by 54% with Crayon competitive intelligence

  • Klaviyo improves competitive win rates with dynamic battlecards and real-time intelligence

Additional Crayon Information & Resources

Read Crayon Reviews, Testimonials & Customer References from 40 real Crayon customers.

Browse Crayon Case Studies, Customer Success Stories, & Customer References from 22 businesses that use Crayon.