22 Crayon Case Studies

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  • Amerifirst Home Mortgage drives smart marketing investments with Crayon competitive intelligence

  • How Kyriba uses Crayon to connect teams, enable Sales and get major scoops on the competition

  • How Crayon helped show the entire ENA organization just how impactful good product marketing can be

  • Klaviyo improves competitive win rates with dynamic battlecards and real-time intelligence

  • Upserve improves win rate by 54% with Crayon competitive intelligence

  • Rapid7 builds an open & impactful culture of CI across the organization, leading to measurable growth in nearly every department

  • Rauland AMETEK proactively enables sales to win deals and saves hundreds of hours in the process

  • HCM Software Company Improves Agility and Efficiency with Crayon

  • How Crayon helped ConnectWise achieve a massive increase in competitive intelligence adoption, with the global sales team now relying on battlecards and other competitive assets to close more deals

  • How Crayon helped Salsify see a 22% increase in competitive win rates in the first year, with 78% of all competitive revenue influenced by their battlecard program

  • How Crayon helped the Product Marketing team at MURAL go beyond enabling sales to support marketing, product development, and executive decision-making

  • How Crayon increased battlecard usage at Dropbox by 400%

  • HCSS Keeps Pulse on the Market in Just 30 Minutes a Day, Driving Strategic and Tactical Actions Across the Business

  • Flatiron Health pulls competitive signals out of the noise to establish differentiated strategies

  • How Viant Teamed Up with Crayon to Streamline Competitive Intel