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25 Crayon Case Studies

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  • The Standard automates 20+ battlecards with Crayon

  • Upserve improves win rate by 54% with Crayon competitive intelligence

    Jake Godgart Senior Manager of Product Marketing

  • How Crayon helped ConnectWise achieve a massive increase in competitive intelligence adoption, with the global sales team now relying on battlecards and other competitive assets to close more deals

    Will Dowling Product Marketing Manager

  • Klaviyo improves competitive win rates with dynamic battlecards and real-time intelligence

    Brian Whalley Director of Marketing

  • Flatiron Health pulls competitive signals out of the noise to establish differentiated strategies

    Nate Brown Director of Product Marketing and Strategy

  • How Crayon helped Alteryx see a 40% increase in battlecard adoption across thousands of users in the first 60 days of launch

    David Cooperberg Manager of Market & Competitive Intelligence

  • How Kong integrated Crayon into the company's sales and marketing programs, launching dozens of battlecards with a 70% adoption rate

    Adam Jiroun Product Marketing Manager

  • Wunderkind boosts competitive win rates 7 points with Crayon

  • Amerifirst Home Mortgage drives smart marketing investments with Crayon competitive intelligence

    Jill Perney Marketing Manager

  • How Crayon helped show the entire ENA organization just how impactful good product marketing can be

    Monica Cougan Manager of Strategic Relationships and Initiatives

  • HCSS Keeps Pulse on the Market in Just 30 Minutes a Day, Driving Strategic and Tactical Actions Across the Business

    Dan Briscoe VP Marketing

  • HCM Software Company Improves Agility and Efficiency with Crayon

  • How Mastercard Uses Crayon—and Wargaming—to Empower Every Corner of the Organization

    Mike Wienke Director of Global Product Marketing and Sales Enablement

  • How Kyriba uses Crayon to connect teams, enable Sales and get major scoops on the competition

    Stephane Curcio Head of Sales Enablement

  • Vasion answers hundreds of seller questions with Crayon

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