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22 Crayon Case Studies

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  • How Crayon helped ConnectWise achieve a massive increase in competitive intelligence adoption, with the global sales team now relying on battlecards and other competitive assets to close more deals

    Will Dowling Product Marketing Manager

  • HCSS Keeps Pulse on the Market in Just 30 Minutes a Day, Driving Strategic and Tactical Actions Across the Business

    Dan Briscoe VP Marketing

  • Read about why 90 percent of ZoomInfo's sales team is now engaging with CI deliverables

    Andrew McCotter-Bicknell Senior Product Marketing Manager

  • How Crayon helped Alteryx see a 40% increase in battlecard adoption across thousands of users in the first 60 days of launch

    David Cooperberg Manager of Market & Competitive Intelligence

  • Rauland AMETEK proactively enables sales to win deals and saves hundreds of hours in the process

    Steve Hernan Market Analytics & Intelligence Manager

  • Rapid7 builds an open & impactful culture of CI across the organization, leading to measurable growth in nearly every department

    Nate Crampton Product Marketing Leader

  • How Crayon helped show the entire ENA organization just how impactful good product marketing can be

    Monica Cougan Manager of Strategic Relationships and Initiatives

  • Budget Dumpster Saves $25,000+ and Out-Paces Competitors with Crayon Marketing Intelligence

    Dominic Litten Chief Marketing Officer

  • How Mastercard Uses Crayon—and Wargaming—to Empower Every Corner of the Organization

    Mike Wienke Director of Global Product Marketing and Sales Enablement

  • Upserve improves win rate by 54% with Crayon competitive intelligence

    Jake Godgart Senior Manager of Product Marketing

  • Flatiron Health pulls competitive signals out of the noise to establish differentiated strategies

    Nate Brown Director of Product Marketing and Strategy

  • Cognism empowers sellers to win more competitive deals with Crayon. The team's competitive intelligence efforts resulted in more than $6 million in influenced revenue in less than a year

    Kathy Thomson Manager, Market Intelligence

  • Klaviyo improves competitive win rates with dynamic battlecards and real-time intelligence

    Brian Whalley Director of Marketing

  • How Crayon helped the Product Marketing team at MURAL go beyond enabling sales to support marketing, product development, and executive decision-making

    Sean Lauer Head of Product Marketing

  • HCM Software Company Improves Agility and Efficiency with Crayon

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