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25 Crayon Case Studies

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  • Flatiron Health pulls competitive signals out of the noise to establish differentiated strategies

    Nate Brown Director of Product Marketing and Strategy

  • Wunderkind boosts competitive win rates 7 points with Crayon

  • How Crayon increased battlecard usage at Dropbox by 400%

    George Baier IV Director of Strategy and Operations

  • HCSS Keeps Pulse on the Market in Just 30 Minutes a Day, Driving Strategic and Tactical Actions Across the Business

    Dan Briscoe VP Marketing

  • How Kyriba uses Crayon to connect teams, enable Sales and get major scoops on the competition

    Stephane Curcio Head of Sales Enablement

  • Read about why 90 percent of ZoomInfo's sales team is now engaging with CI deliverables

    Andrew McCotter-Bicknell Senior Product Marketing Manager

  • HCM Software Company Improves Agility and Efficiency with Crayon

  • Amerifirst Home Mortgage drives smart marketing investments with Crayon competitive intelligence

    Jill Perney Marketing Manager

  • How Crayon helped ConnectWise achieve a massive increase in competitive intelligence adoption, with the global sales team now relying on battlecards and other competitive assets to close more deals

    Will Dowling Product Marketing Manager

  • How Kong integrated Crayon into the company's sales and marketing programs, launching dozens of battlecards with a 70% adoption rate

    Adam Jiroun Product Marketing Manager

  • How Crayon helped the Product Marketing team at MURAL go beyond enabling sales to support marketing, product development, and executive decision-making

    Sean Lauer Head of Product Marketing

  • How Viant Teamed Up with Crayon to Streamline Competitive Intel

    Andrea Bras Vice President, Product Marketing

  • Klaviyo improves competitive win rates with dynamic battlecards and real-time intelligence

    Brian Whalley Director of Marketing

  • How Crayon helped Salsify see a 22% increase in competitive win rates in the first year, with 78% of all competitive revenue influenced by their battlecard program

    Jon Steinberg VP of Sales

  • The Standard automates 20+ battlecards with Crayon

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