22 Crayon Case Studies

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  • Amerifirst Home Mortgage drives smart marketing investments with Crayon competitive intelligence

  • How Crayon helped ConnectWise achieve a massive increase in competitive intelligence adoption, with the global sales team now relying on battlecards and other competitive assets to close more deals

  • How Viant Teamed Up with Crayon to Streamline Competitive Intel

  • Rapid7 builds an open & impactful culture of CI across the organization, leading to measurable growth in nearly every department

  • HCM Software Company Improves Agility and Efficiency with Crayon

  • How Crayon helped Salsify see a 22% increase in competitive win rates in the first year, with 78% of all competitive revenue influenced by their battlecard program

  • Cognism empowers sellers to win more competitive deals with Crayon. The team's competitive intelligence efforts resulted in more than $6 million in influenced revenue in less than a year

  • How Crayon increased battlecard usage at Dropbox by 400%

  • How Crayon helped show the entire ENA organization just how impactful good product marketing can be

  • Upserve improves win rate by 54% with Crayon competitive intelligence

  • Klaviyo improves competitive win rates with dynamic battlecards and real-time intelligence

  • How Kong integrated Crayon into the company's sales and marketing programs, launching dozens of battlecards with a 70% adoption rate

  • Rauland AMETEK proactively enables sales to win deals and saves hundreds of hours in the process

  • HCSS Keeps Pulse on the Market in Just 30 Minutes a Day, Driving Strategic and Tactical Actions Across the Business

  • Read about why 90 percent of ZoomInfo's sales team is now engaging with CI deliverables