22 Crayon Case Studies

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  • Flatiron Health pulls competitive signals out of the noise to establish differentiated strategies

  • How Kyriba uses Crayon to connect teams, enable Sales and get major scoops on the competition

  • Budget Dumpster Saves $25,000+ and Out-Paces Competitors with Crayon Marketing Intelligence

  • How Mastercard Uses Crayon—and Wargaming—to Empower Every Corner of the Organization

  • How Crayon helped Salsify see a 22% increase in competitive win rates in the first year, with 78% of all competitive revenue influenced by their battlecard program

  • How Crayon helped Alteryx see a 40% increase in battlecard adoption across thousands of users in the first 60 days of launch

  • How Crayon helped show the entire ENA organization just how impactful good product marketing can be

  • How Crayon helped the Product Marketing team at MURAL go beyond enabling sales to support marketing, product development, and executive decision-making

  • Amerifirst Home Mortgage drives smart marketing investments with Crayon competitive intelligence

  • Rapid7 builds an open & impactful culture of CI across the organization, leading to measurable growth in nearly every department