22 Crayon Case Studies

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  • How Crayon helped Salsify see a 22% increase in competitive win rates in the first year, with 78% of all competitive revenue influenced by their battlecard program

  • Rauland AMETEK proactively enables sales to win deals and saves hundreds of hours in the process

  • How Mastercard Uses Crayon—and Wargaming—to Empower Every Corner of the Organization

  • Global E-Learning Company Automates Market Research with Crayon Intel to Capture Competitive Intelligence Missed by Traditional Research

  • How Crayon helped show the entire ENA organization just how impactful good product marketing can be

  • Rapid7 builds an open & impactful culture of CI across the organization, leading to measurable growth in nearly every department

  • Budget Dumpster Saves $25,000+ and Out-Paces Competitors with Crayon Marketing Intelligence

  • How Kong integrated Crayon into the company's sales and marketing programs, launching dozens of battlecards with a 70% adoption rate

  • Flatiron Health pulls competitive signals out of the noise to establish differentiated strategies

  • How Kyriba uses Crayon to connect teams, enable Sales and get major scoops on the competition