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22 Crayon Case Studies

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  • Budget Dumpster Saves $25,000+ and Out-Paces Competitors with Crayon Marketing Intelligence

    Dominic Litten Chief Marketing Officer

  • How Mastercard Uses Crayon—and Wargaming—to Empower Every Corner of the Organization

    Mike Wienke Director of Global Product Marketing and Sales Enablement

  • How Kong integrated Crayon into the company's sales and marketing programs, launching dozens of battlecards with a 70% adoption rate

    Adam Jiroun Product Marketing Manager

  • How Crayon helped Alteryx see a 40% increase in battlecard adoption across thousands of users in the first 60 days of launch

    David Cooperberg Manager of Market & Competitive Intelligence

  • How Crayon helped the Product Marketing team at MURAL go beyond enabling sales to support marketing, product development, and executive decision-making

    Sean Lauer Head of Product Marketing

  • HCM Software Company Improves Agility and Efficiency with Crayon

  • How Crayon helped Salsify see a 22% increase in competitive win rates in the first year, with 78% of all competitive revenue influenced by their battlecard program

    Jon Steinberg VP of Sales

  • Rapid7 builds an open & impactful culture of CI across the organization, leading to measurable growth in nearly every department

    Nate Crampton Product Marketing Leader

  • Upserve improves win rate by 54% with Crayon competitive intelligence

    Jake Godgart Senior Manager of Product Marketing

  • Klaviyo improves competitive win rates with dynamic battlecards and real-time intelligence

    Brian Whalley Director of Marketing
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