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22 Crayon Case Studies

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  • Flatiron Health pulls competitive signals out of the noise to establish differentiated strategies

    Nate Brown Director of Product Marketing and Strategy

  • HCM Software Company Improves Agility and Efficiency with Crayon

  • How Kong integrated Crayon into the company's sales and marketing programs, launching dozens of battlecards with a 70% adoption rate

    Adam Jiroun Product Marketing Manager

  • HCSS Keeps Pulse on the Market in Just 30 Minutes a Day, Driving Strategic and Tactical Actions Across the Business

    Dan Briscoe VP Marketing

  • How Crayon helped Salsify see a 22% increase in competitive win rates in the first year, with 78% of all competitive revenue influenced by their battlecard program

    Jon Steinberg VP of Sales

  • How Crayon helped the Product Marketing team at MURAL go beyond enabling sales to support marketing, product development, and executive decision-making

    Sean Lauer Head of Product Marketing

  • Cognism empowers sellers to win more competitive deals with Crayon. The team's competitive intelligence efforts resulted in more than $6 million in influenced revenue in less than a year

    Kathy Thomson Manager, Market Intelligence

  • How Kyriba uses Crayon to connect teams, enable Sales and get major scoops on the competition

    Stephane Curcio Head of Sales Enablement

  • Rapid7 builds an open & impactful culture of CI across the organization, leading to measurable growth in nearly every department

    Nate Crampton Product Marketing Leader

  • Upserve improves win rate by 54% with Crayon competitive intelligence

    Jake Godgart Senior Manager of Product Marketing

  • Amerifirst Home Mortgage drives smart marketing investments with Crayon competitive intelligence

    Jill Perney Marketing Manager

  • Klaviyo improves competitive win rates with dynamic battlecards and real-time intelligence

    Brian Whalley Director of Marketing

  • How Crayon helped Alteryx see a 40% increase in battlecard adoption across thousands of users in the first 60 days of launch

    David Cooperberg Manager of Market & Competitive Intelligence

  • Budget Dumpster Saves $25,000+ and Out-Paces Competitors with Crayon Marketing Intelligence

    Dominic Litten Chief Marketing Officer

  • How Crayon helped show the entire ENA organization just how impactful good product marketing can be

    Monica Cougan Manager of Strategic Relationships and Initiatives
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