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25 Crayon Case Studies

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  • HCSS Keeps Pulse on the Market in Just 30 Minutes a Day, Driving Strategic and Tactical Actions Across the Business

    Dan Briscoe VP Marketing

  • Read about why 90 percent of ZoomInfo's sales team is now engaging with CI deliverables

    Andrew McCotter-Bicknell Senior Product Marketing Manager

  • Rauland AMETEK proactively enables sales to win deals and saves hundreds of hours in the process

    Steve Hernan Market Analytics & Intelligence Manager

  • How Mastercard Uses Crayon—and Wargaming—to Empower Every Corner of the Organization

    Mike Wienke Director of Global Product Marketing and Sales Enablement

  • HCM Software Company Improves Agility and Efficiency with Crayon

  • Upserve improves win rate by 54% with Crayon competitive intelligence

    Jake Godgart Senior Manager of Product Marketing

  • How Kyriba uses Crayon to connect teams, enable Sales and get major scoops on the competition

    Stephane Curcio Head of Sales Enablement

  • Vasion answers hundreds of seller questions with Crayon

  • How Crayon helped Alteryx see a 40% increase in battlecard adoption across thousands of users in the first 60 days of launch

    David Cooperberg Manager of Market & Competitive Intelligence

  • How Crayon helped the Product Marketing team at MURAL go beyond enabling sales to support marketing, product development, and executive decision-making

    Sean Lauer Head of Product Marketing

  • Amerifirst Home Mortgage drives smart marketing investments with Crayon competitive intelligence

    Jill Perney Marketing Manager

  • The Standard automates 20+ battlecards with Crayon

  • Klaviyo improves competitive win rates with dynamic battlecards and real-time intelligence

    Brian Whalley Director of Marketing

  • How Crayon helped Salsify see a 22% increase in competitive win rates in the first year, with 78% of all competitive revenue influenced by their battlecard program

    Jon Steinberg VP of Sales

  • How Crayon helped show the entire ENA organization just how impactful good product marketing can be

    Monica Cougan Manager of Strategic Relationships and Initiatives
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