40 Crayon Testimonials

“Crayon has been hugely helpful with conducting competitive research during an opportunity. It allows us to act quickly since we aren’t wasting time searching for this information and rapidly adjusting account strategy for the competitive landscape.”

“Most battlecard updates are a no-brainer. Of course you make updates when competitors release big announcements and/or your launch a new capability that changes your competitive positioning. Prioritizing when your incorporate other insights can be more challenging considering competitive intel volume. I update Tier One battlecards quarterly and use field intel themes, win/loss findings, and recent wins and displacements to determine what gets added, edited, or even removed from battlecard content.”

"We save 32 hours per month by using the Crayon platform. That translates to massive savings based on the efficiency gains alone."

"Everyone stays informed, even when there are constant shifts in our landscape."

"From the start, Crayon’s flexibility and support have been critical for establishing a strong CI foundation customized to our needs."

“What stood out about Crayon was the ease of information access and filtering. Our competitive landscape is diverse, so in getting our competitive intel, one of the most important things is to be able to search for exactly the information we need."

"We really wanted a tool to collect and aggregate timely insights and make them easily accessible and usable, that's what Crayon was able to provide for us."

"Battlecards help us keep information consistent and up-to-date and helps us eliminate the need to chase down old decks. There's a real feedback loop. Our Sales team is leaving comments based on their own field knowledge — it's creating positive conversations."

"Crayon helps us scan our highly competitive, ever-changing category and stay on top of news and insights that matter."

"Crayon found our competitors’ internal training videos, which uncovered incredible intel on how and why they were investing in different areas. This initiated a productive conversation about how and why we wanted to allocate our investments."

"Before Crayon, we were finding that our competitor information was constantly out of date, and we needed a way to stay up to date with industry changes, in real time. We also needed a process for successfully sharing intel across the whole organization."

"Our competitive win rates have increased as much as 59% since rolling out Crayon Battlecards."

“The tools we were using didn't have the breadth of intel we needed to understand what our competitors were doing, and the intel wasn't getting surfaced fast enough. We were missing opportunities to get ahead of our competitors and consuming precious resources chasing down intel."

"We can now proactively provide our distributors with the intelligence and guidance they need when coming up against competitors in hospital bid situations."

"It's addicting. I have six tabs permanently open in my browser, and Crayon is one of them."