“While it’s still early days for incorporating AI into our CI workflows, tracking our competitor’s AI moves — such as new messaging and product releases — became a top priority this past year. As AI continues to dominate the dialogue, CI leaders will be expected to stay ahead of the …

“I’ve found that Crayon is the best fit for us as we build our CI program and scale up. Without Crayon, we would be manually spending time making updates to competitive assets as opposed to doing strategic competitive intelligence work. Inefficiency is a revenue killer.”

“Crayon has been hugely helpful with conducting competitive research during an opportunity. It allows us to act quickly since we aren’t wasting time searching for this information and rapidly adjusting account strategy for the competitive landscape.”

"Crayon is able to pick up key pieces of competitive intelligence that I regularly may have missed. Despite dedicating my time to competitive research, Crayon surfaced information that would regularly slip through the cracks during traditional analysis. Between Crayon’s mission and the actual product’s technical capabilities, I realized I had …

“The Crayon platform was the clear fit. We knew Crayon could help our teams access the necessary intel to win more competitive deals.”

“Having integrations set up helps the sales team find what they need right when they need it.”

"A sales rep recently told me Kong’s competitive intelligence program is one of the best he’s ever seen."

"All of a sudden, people were tagging each other and making suggestions as to how Crayon can help with various projects. And we reached a critical mass—I was getting phone calls left and right from colleagues who, honestly, I hadn’t even thought to reach out to."

"Everyone stays informed, even when there are constant shifts in our landscape."

“The tools we were using didn't have the breadth of intel we needed to understand what our competitors were doing, and the intel wasn't getting surfaced fast enough. We were missing opportunities to get ahead of our competitors and consuming precious resources chasing down intel."

“We have a fast growing sales team of hundreds of reps. With that much growth, competitive intelligence needs to be as easy as possible for reps to consume — we’re talking a few minutes tops. Crayon has been the ideal solution to meet that need.”

“After using Crayon, we’ve been really impressed with the insights we get daily on our competitors. The insights functionality is more advanced than what we had with our previous CI vendor.”

"We really wanted a tool to collect and aggregate timely insights and make them easily accessible and usable, that's what Crayon was able to provide for us."

"Battlecards help us keep information consistent and up-to-date and helps us eliminate the need to chase down old decks. There's a real feedback loop. Our Sales team is leaving comments based on their own field knowledge — it's creating positive conversations."

“Crayon saves me 20% of my time - a full day every single week - by surfacing competitive insights so that I don’t have to go digging for them. I can stay on top of my competitors and focus on helping the business grow.”