40 Crayon Testimonials

"Everyone stays informed, even when there are constant shifts in our landscape."

“I’ve found that Crayon is the best fit for us as we build our CI program and scale up. Without Crayon, we would be manually spending time making updates to competitive assets as opposed to doing strategic competitive intelligence work. Inefficiency is a revenue killer.”

"We save 32 hours per month by using the Crayon platform. That translates to massive savings based on the efficiency gains alone."

"It's addicting. I have six tabs permanently open in my browser, and Crayon is one of them."

“The Crayon platform was the clear fit. We knew Crayon could help our teams access the necessary intel to win more competitive deals.”

“Having integrations set up helps the sales team find what they need right when they need it.”

"A sales rep recently told me Kong’s competitive intelligence program is one of the best he’s ever seen."

"Crayon is able to pick up key pieces of competitive intelligence that I regularly may have missed. Despite dedicating my time to competitive research, Crayon surfaced information that would regularly slip through the cracks during traditional analysis. Between Crayon’s mission and the actual product’s technical capabilities, I realized I had been missing a whole world of valuable intelligence."

"This academy is super timely. So many resources talk about what CI pros should be doing — but too few focus on how to do it. There’s a big difference, especially in a developing niche that needs some level of activation expertise to uncover value. Crayon has done a good job with this."

“Most battlecard updates are a no-brainer. Of course you make updates when competitors release big announcements and/or your launch a new capability that changes your competitive positioning. Prioritizing when your incorporate other insights can be more challenging considering competitive intel volume. I update Tier One battlecards quarterly and use field intel themes, win/loss findings, and recent wins and displacements to determine what gets added, edited, or even removed from battlecard content.”

“In a competitive market, it’s crucial to be nimble and agile. You can lose credibility based on inaccurate competitor information and it’s impossible to collect complete and timely intelligence without Crayon. Crayon captures every move our competitors make and prioritizes what we should know, so that we can act on it and make our team successful.”

"To create an open competitive intelligence model, we decided to meet our internal stakeholders where they spend their time and have competitive conversations. We have Crayon’s battlecards automatically displayed in Highspot and we use the Slack integration to push and capture intelligence out to the field."

"We really wanted a tool to collect and aggregate timely insights and make them easily accessible and usable, that's what Crayon was able to provide for us."

"Battlecards help us keep information consistent and up-to-date and helps us eliminate the need to chase down old decks. There's a real feedback loop. Our Sales team is leaving comments based on their own field knowledge — it's creating positive conversations."

"I’d estimate over the last year we’ve used Crayon, there have been at least five big pieces of news – major scoops – that we would have just missed without it."