"A sales rep recently told me Kong’s competitive intelligence program is one of the best he’s ever seen."

"We really wanted a tool to collect and aggregate timely insights and make them easily accessible and usable, that's what Crayon was able to provide for us."

"To create an open competitive intelligence model, we decided to meet our internal stakeholders where they spend their time and have competitive conversations. We have Crayon’s battlecards automatically displayed in Highspot and we use the Slack integration to push and capture intelligence out to the field."

"We can now proactively provide our distributors with the intelligence and guidance they need when coming up against competitors in hospital bid situations."

“AI is incredibly promising and can be helpful today for content summarization, but is still a long way from credibly conducting win/loss interviews by itself. Until it has feelings — not just the ability to sense them in others, but to experience them itself — it will lack the dignity …

"From the start, Crayon’s flexibility and support have been critical for establishing a strong CI foundation customized to our needs."

“What stood out about Crayon was the ease of information access and filtering. Our competitive landscape is diverse, so in getting our competitive intel, one of the most important things is to be able to search for exactly the information we need."

"Before Crayon, we were finding that our competitor information was constantly out of date, and we needed a way to stay up to date with industry changes, in real time. We also needed a process for successfully sharing intel across the whole organization."

"Our competitive win rates have increased as much as 59% since rolling out Crayon Battlecards."

"Crayon helps us scan our highly competitive, ever-changing category and stay on top of news and insights that matter."

“In a competitive market, it’s crucial to be nimble and agile. You can lose credibility based on inaccurate competitor information and it’s impossible to collect complete and timely intelligence without Crayon. Crayon captures every move our competitors make and prioritizes what we should know, so that we can act on …

“The Crayon platform was the clear fit. We knew Crayon could help our teams access the necessary intel to win more competitive deals.”

“Having integrations set up helps the sales team find what they need right when they need it.”

“As we formalized our program centrally, we picked up a lot of the existing programs -- battlecards, sales collateral, sales plays -- and started plugging into them, and putting measure to them in ways we hadn’t been able to before.”

“The big ‘aha moment’ for us was the feeds. We started realizing that there was great information coming in that they didn’t have to search for. When we began sharing those insights with the executive team, it spurred support from the top-down.”