“Having integrations set up helps the sales team find what they need right when they need it.”

“We have a fast growing sales team of hundreds of reps. With that much growth, competitive intelligence needs to be as easy as possible for reps to consume — we’re talking a few minutes tops. Crayon has been the ideal solution to meet that need.”

“After using Crayon, we’ve been really impressed with the insights we get daily on our competitors. The insights functionality is more advanced than what we had with our previous CI vendor.”

“The Crayon platform was the clear fit. We knew Crayon could help our teams access the necessary intel to win more competitive deals.”

"A sales rep recently told me Kong’s competitive intelligence program is one of the best he’s ever seen."

"To create an open competitive intelligence model, we decided to meet our internal stakeholders where they spend their time and have competitive conversations. We have Crayon’s battlecards automatically displayed in Highspot and we use the Slack integration to push and capture intelligence out to the field."

"The Competitive Center of Excellence is an invaluable resource to our sales team. Knowing we have people and software continuously analyzing the competitive landscape enables our team to sell with confidence, and provides us with the right intel, for the right situation, at the right time."

“Doing nothing or doing ad-hoc work doesn’t cut it and is purely reactionary, so the cost of doing nothing becomes expensive. Instead, an impactful CI program starts with the right intel, being able to clearly identify who you're tracking, consistently track their movement, how to organize it and absorb it …

“​​The feedback we get from new hires that have used other CI vendors is that Crayon is a more modern day, easy to adopt tool than what they’ve come from, and that it's a huge upgrade from what they’ve used in the past.”

"It used to take sales many hours to find competitive intel and get the information we needed, but now with Crayon and our compete program, we have all the relevant intel at our fingertips to move opportunities forward and win more competitive deals."

"When it was time to procure CI software at Alteryx, I immediately reached out to Crayon. I looked at others, like Klue. But at the end of the day, scalability was a big factor while making this decision. Crayon lets us scale to thousands of go-to-market colleagues we want to …

“Onboarding to Crayon is so simple and intuitive, it’s easy to find the intel you need and to submit new intel. I would recommend this tool to anyone. Crayon is always the first place I check whenever a customer brings up a competitor, regardless of whether I’m familiar with them …

“Crayon has been hugely helpful with conducting competitive research during an opportunity. It allows us to act quickly since we aren’t wasting time searching for this information and rapidly adjusting account strategy for the competitive landscape.”

"I’d estimate over the last year we’ve used Crayon, there have been at least five big pieces of news – major scoops – that we would have just missed without it."

“AI is incredibly promising and can be helpful today for content summarization, but is still a long way from credibly conducting win/loss interviews by itself. Until it has feelings — not just the ability to sense them in others, but to experience them itself — it will lack the dignity …