40 Crayon Testimonials

“AI is incredibly promising and can be helpful today for content summarization, but is still a long way from credibly conducting win/loss interviews by itself. Until it has feelings — not just the ability to sense them in others, but to experience them itself — it will lack the dignity that I believe is essential to a meaningful human connection.”

“The future of CI is augmented: human experts and generative agents collaborating as strategic advisors. Imagine a future where AI analyzes vast amounts of data at lightning speed, while human expertise interprets it — within the unique context of your organization. This isn’t just a tool anymore, it’s a generative teammate joining your CI team. Get ready for this new reality."

"It's addicting. I have six tabs permanently open in my browser, and Crayon is one of them."

"We save 32 hours per month by using the Crayon platform. That translates to massive savings based on the efficiency gains alone."

"Crayon helps us scan our highly competitive, ever-changing category and stay on top of news and insights that matter."

"I’d estimate over the last year we’ve used Crayon, there have been at least five big pieces of news – major scoops – that we would have just missed without it."

“I’ve found that Crayon is the best fit for us as we build our CI program and scale up. Without Crayon, we would be manually spending time making updates to competitive assets as opposed to doing strategic competitive intelligence work. Inefficiency is a revenue killer.”

“In a competitive market, it’s crucial to be nimble and agile. You can lose credibility based on inaccurate competitor information and it’s impossible to collect complete and timely intelligence without Crayon. Crayon captures every move our competitors make and prioritizes what we should know, so that we can act on it and make our team successful.”

"Everyone stays informed, even when there are constant shifts in our landscape."

“​​The feedback we get from new hires that have used other CI vendors is that Crayon is a more modern day, easy to adopt tool than what they’ve come from, and that it's a huge upgrade from what they’ve used in the past.”

"It used to take sales many hours to find competitive intel and get the information we needed, but now with Crayon and our compete program, we have all the relevant intel at our fingertips to move opportunities forward and win more competitive deals."

"When it was time to procure CI software at Alteryx, I immediately reached out to Crayon. I looked at others, like Klue. But at the end of the day, scalability was a big factor while making this decision. Crayon lets us scale to thousands of go-to-market colleagues we want to support with CI. To create a company-wide culture of CI, having access and driving adoption is critical."

“Onboarding to Crayon is so simple and intuitive, it’s easy to find the intel you need and to submit new intel. I would recommend this tool to anyone. Crayon is always the first place I check whenever a customer brings up a competitor, regardless of whether I’m familiar with them already or not.”

“Crayon has been hugely helpful with conducting competitive research during an opportunity. It allows us to act quickly since we aren’t wasting time searching for this information and rapidly adjusting account strategy for the competitive landscape.”

“Crayon saves me 20% of my time - a full day every single week - by surfacing competitive insights so that I don’t have to go digging for them. I can stay on top of my competitors and focus on helping the business grow.”