"Our competitive win rates have increased as much as 59% since rolling out Crayon Battlecards."

“Crayon saves me 20% of my time - a full day every single week - by surfacing competitive insights so that I don’t have to go digging for them. I can stay on top of my competitors and focus on helping the business grow.”

“Having integrations set up helps the sales team find what they need right when they need it.”

“Most battlecard updates are a no-brainer. Of course you make updates when competitors release big announcements and/or your launch a new capability that changes your competitive positioning. Prioritizing when your incorporate other insights can be more challenging considering competitive intel volume. I update Tier One battlecards quarterly and use field …

"This academy is super timely. So many resources talk about what CI pros should be doing — but too few focus on how to do it. There’s a big difference, especially in a developing niche that needs some level of activation expertise to uncover value. Crayon has done a good …

"Crayon helps us scan our highly competitive, ever-changing category and stay on top of news and insights that matter."

"We really wanted a tool to collect and aggregate timely insights and make them easily accessible and usable, that's what Crayon was able to provide for us."

"Battlecards help us keep information consistent and up-to-date and helps us eliminate the need to chase down old decks. There's a real feedback loop. Our Sales team is leaving comments based on their own field knowledge — it's creating positive conversations."

"It's addicting. I have six tabs permanently open in my browser, and Crayon is one of them."

“We have a fast growing sales team of hundreds of reps. With that much growth, competitive intelligence needs to be as easy as possible for reps to consume — we’re talking a few minutes tops. Crayon has been the ideal solution to meet that need.”

“After using Crayon, we’ve been really impressed with the insights we get daily on our competitors. The insights functionality is more advanced than what we had with our previous CI vendor.”

"From the start, Crayon’s flexibility and support have been critical for establishing a strong CI foundation customized to our needs."

“What stood out about Crayon was the ease of information access and filtering. Our competitive landscape is diverse, so in getting our competitive intel, one of the most important things is to be able to search for exactly the information we need."

“The Crayon platform was the clear fit. We knew Crayon could help our teams access the necessary intel to win more competitive deals.”

"A sales rep recently told me Kong’s competitive intelligence program is one of the best he’s ever seen."