“The big ‘aha moment’ for us was the feeds. We started realizing that there was great information coming in that they didn’t have to search for. When we began sharing those insights with the executive team, it spurred support from the top-down.”

“I’ve found that Crayon is the best fit for us as we build our CI program and scale up. Without Crayon, we would be manually spending time making updates to competitive assets as opposed to doing strategic competitive intelligence work. Inefficiency is a revenue killer.”

“What stood out about Crayon was the ease of information access and filtering. Our competitive landscape is diverse, so in getting our competitive intel, one of the most important things is to be able to search for exactly the information we need."

"From the start, Crayon’s flexibility and support have been critical for establishing a strong CI foundation customized to our needs."

"Crayon is able to pick up key pieces of competitive intelligence that I regularly may have missed. Despite dedicating my time to competitive research, Crayon surfaced information that would regularly slip through the cracks during traditional analysis. Between Crayon’s mission and the actual product’s technical capabilities, I realized I had …

"It's addicting. I have six tabs permanently open in my browser, and Crayon is one of them."

“Most battlecard updates are a no-brainer. Of course you make updates when competitors release big announcements and/or your launch a new capability that changes your competitive positioning. Prioritizing when your incorporate other insights can be more challenging considering competitive intel volume. I update Tier One battlecards quarterly and use field …

“The tools we were using didn't have the breadth of intel we needed to understand what our competitors were doing, and the intel wasn't getting surfaced fast enough. We were missing opportunities to get ahead of our competitors and consuming precious resources chasing down intel."

“I went into Crayon for the battlecards and got really excited about the competitive insights. They save me so much time. Everything I need is clearly highlighted and easy to incorporate directly back into the battlecards."

"Before Crayon, we were finding that our competitor information was constantly out of date, and we needed a way to stay up to date with industry changes, in real time. We also needed a process for successfully sharing intel across the whole organization."

"Our competitive win rates have increased as much as 59% since rolling out Crayon Battlecards."

"We really wanted a tool to collect and aggregate timely insights and make them easily accessible and usable, that's what Crayon was able to provide for us."

"Battlecards help us keep information consistent and up-to-date and helps us eliminate the need to chase down old decks. There's a real feedback loop. Our Sales team is leaving comments based on their own field knowledge — it's creating positive conversations."

“AI is incredibly promising and can be helpful today for content summarization, but is still a long way from credibly conducting win/loss interviews by itself. Until it has feelings — not just the ability to sense them in others, but to experience them itself — it will lack the dignity …

“As we formalized our program centrally, we picked up a lot of the existing programs -- battlecards, sales collateral, sales plays -- and started plugging into them, and putting measure to them in ways we hadn’t been able to before.”