"We really wanted a tool to collect and aggregate timely insights and make them easily accessible and usable, that's what Crayon was able to provide for us."

“Onboarding to Crayon is so simple and intuitive, it’s easy to find the intel you need and to submit new intel. I would recommend this tool to anyone. Crayon is always the first place I check whenever a customer brings up a competitor, regardless of whether I’m familiar with them …

"I’d estimate over the last year we’ve used Crayon, there have been at least five big pieces of news – major scoops – that we would have just missed without it."

"Crayon is able to pick up key pieces of competitive intelligence that I regularly may have missed. Despite dedicating my time to competitive research, Crayon surfaced information that would regularly slip through the cracks during traditional analysis. Between Crayon’s mission and the actual product’s technical capabilities, I realized I had …

"Battlecards help us keep information consistent and up-to-date and helps us eliminate the need to chase down old decks. There's a real feedback loop. Our Sales team is leaving comments based on their own field knowledge — it's creating positive conversations."

"This academy is super timely. So many resources talk about what CI pros should be doing — but too few focus on how to do it. There’s a big difference, especially in a developing niche that needs some level of activation expertise to uncover value. Crayon has done a good …

"Before Crayon, we were finding that our competitor information was constantly out of date, and we needed a way to stay up to date with industry changes, in real time. We also needed a process for successfully sharing intel across the whole organization."

"Our competitive win rates have increased as much as 59% since rolling out Crayon Battlecards."

“​​The feedback we get from new hires that have used other CI vendors is that Crayon is a more modern day, easy to adopt tool than what they’ve come from, and that it's a huge upgrade from what they’ve used in the past.”

"It used to take sales many hours to find competitive intel and get the information we needed, but now with Crayon and our compete program, we have all the relevant intel at our fingertips to move opportunities forward and win more competitive deals."

"When it was time to procure CI software at Alteryx, I immediately reached out to Crayon. I looked at others, like Klue. But at the end of the day, scalability was a big factor while making this decision. Crayon lets us scale to thousands of go-to-market colleagues we want to …

“Crayon has been hugely helpful with conducting competitive research during an opportunity. It allows us to act quickly since we aren’t wasting time searching for this information and rapidly adjusting account strategy for the competitive landscape.”

"To create an open competitive intelligence model, we decided to meet our internal stakeholders where they spend their time and have competitive conversations. We have Crayon’s battlecards automatically displayed in Highspot and we use the Slack integration to push and capture intelligence out to the field."

"The Competitive Center of Excellence is an invaluable resource to our sales team. Knowing we have people and software continuously analyzing the competitive landscape enables our team to sell with confidence, and provides us with the right intel, for the right situation, at the right time."

“Doing nothing or doing ad-hoc work doesn’t cut it and is purely reactionary, so the cost of doing nothing becomes expensive. Instead, an impactful CI program starts with the right intel, being able to clearly identify who you're tracking, consistently track their movement, how to organize it and absorb it …