40 Crayon Testimonials

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  • "When it was time to procure CI software at Alteryx, I immediately reached out to Crayon. I looked at others, like Klue. But at the end of the day, scalability was a big factor while making this decision. Crayon lets us scale to thousands of go-to-market colleagues we want to …

  • "The Competitive Center of Excellence is an invaluable resource to our sales team. Knowing we have people and software continuously analyzing the competitive landscape enables our team to sell with confidence, and provides us with the right intel, for the right situation, at the right time."

  • "Before Crayon, we were finding that our competitor information was constantly out of date, and we needed a way to stay up to date with industry changes, in real time. We also needed a process for successfully sharing intel across the whole organization."

  • "From the start, Crayon’s flexibility and support have been critical for establishing a strong CI foundation customized to our needs."

  • “What stood out about Crayon was the ease of information access and filtering. Our competitive landscape is diverse, so in getting our competitive intel, one of the most important things is to be able to search for exactly the information we need."

  • "I’d estimate over the last year we’ve used Crayon, there have been at least five big pieces of news – major scoops – that we would have just missed without it."

  • “Doing nothing or doing ad-hoc work doesn’t cut it and is purely reactionary, so the cost of doing nothing becomes expensive. Instead, an impactful CI program starts with the right intel, being able to clearly identify who you're tracking, consistently track their movement, how to organize it and absorb it …

  • "Crayon found our competitors’ internal training videos, which uncovered incredible intel on how and why they were investing in different areas. This initiated a productive conversation about how and why we wanted to allocate our investments."

  • “The Crayon platform was the clear fit. We knew Crayon could help our teams access the necessary intel to win more competitive deals.”

  • “Having integrations set up helps the sales team find what they need right when they need it.”

  • "A sales rep recently told me Kong’s competitive intelligence program is one of the best he’s ever seen."

  • “​​The feedback we get from new hires that have used other CI vendors is that Crayon is a more modern day, easy to adopt tool than what they’ve come from, and that it's a huge upgrade from what they’ve used in the past.”

  • "It used to take sales many hours to find competitive intel and get the information we needed, but now with Crayon and our compete program, we have all the relevant intel at our fingertips to move opportunities forward and win more competitive deals."

  • “Onboarding to Crayon is so simple and intuitive, it’s easy to find the intel you need and to submit new intel. I would recommend this tool to anyone. Crayon is always the first place I check whenever a customer brings up a competitor, regardless of whether I’m familiar with them …

  • “Crayon has been hugely helpful with conducting competitive research during an opportunity. It allows us to act quickly since we aren’t wasting time searching for this information and rapidly adjusting account strategy for the competitive landscape.”