"It's addicting. I have six tabs permanently open in my browser, and Crayon is one of them."

"We can now proactively provide our distributors with the intelligence and guidance they need when coming up against competitors in hospital bid situations."

"The Competitive Center of Excellence is an invaluable resource to our sales team. Knowing we have people and software continuously analyzing the competitive landscape enables our team to sell with confidence, and provides us with the right intel, for the right situation, at the right time."

"We save 32 hours per month by using the Crayon platform. That translates to massive savings based on the efficiency gains alone."

“The future of CI is augmented: human experts and generative agents collaborating as strategic advisors. Imagine a future where AI analyzes vast amounts of data at lightning speed, while human expertise interprets it — within the unique context of your organization. This isn’t just a tool anymore, it’s a generative …

“While it’s still early days for incorporating AI into our CI workflows, tracking our competitor’s AI moves — such as new messaging and product releases — became a top priority this past year. As AI continues to dominate the dialogue, CI leaders will be expected to stay ahead of the …

"All of a sudden, people were tagging each other and making suggestions as to how Crayon can help with various projects. And we reached a critical mass—I was getting phone calls left and right from colleagues who, honestly, I hadn’t even thought to reach out to."

“The tools we were using didn't have the breadth of intel we needed to understand what our competitors were doing, and the intel wasn't getting surfaced fast enough. We were missing opportunities to get ahead of our competitors and consuming precious resources chasing down intel."

"I’d estimate over the last year we’ve used Crayon, there have been at least five big pieces of news – major scoops – that we would have just missed without it."

“Most battlecard updates are a no-brainer. Of course you make updates when competitors release big announcements and/or your launch a new capability that changes your competitive positioning. Prioritizing when your incorporate other insights can be more challenging considering competitive intel volume. I update Tier One battlecards quarterly and use field …

"We really wanted a tool to collect and aggregate timely insights and make them easily accessible and usable, that's what Crayon was able to provide for us."

"Battlecards help us keep information consistent and up-to-date and helps us eliminate the need to chase down old decks. There's a real feedback loop. Our Sales team is leaving comments based on their own field knowledge — it's creating positive conversations."

“As we formalized our program centrally, we picked up a lot of the existing programs -- battlecards, sales collateral, sales plays -- and started plugging into them, and putting measure to them in ways we hadn’t been able to before.”

"From the start, Crayon’s flexibility and support have been critical for establishing a strong CI foundation customized to our needs."

“What stood out about Crayon was the ease of information access and filtering. Our competitive landscape is diverse, so in getting our competitive intel, one of the most important things is to be able to search for exactly the information we need."