“The big ‘aha moment’ for us was the feeds. We started realizing that there was great information coming in that they didn’t have to search for. When we began sharing those insights with the executive team, it spurred support from the top-down.”

“As we formalized our program centrally, we picked up a lot of the existing programs -- battlecards, sales collateral, sales plays -- and started plugging into them, and putting measure to them in ways we hadn’t been able to before.”

“Having integrations set up helps the sales team find what they need right when they need it.”

"Before Crayon, we were finding that our competitor information was constantly out of date, and we needed a way to stay up to date with industry changes, in real time. We also needed a process for successfully sharing intel across the whole organization."

"Our competitive win rates have increased as much as 59% since rolling out Crayon Battlecards."

“The future of CI is augmented: human experts and generative agents collaborating as strategic advisors. Imagine a future where AI analyzes vast amounts of data at lightning speed, while human expertise interprets it — within the unique context of your organization. This isn’t just a tool anymore, it’s a generative …

"Crayon is able to pick up key pieces of competitive intelligence that I regularly may have missed. Despite dedicating my time to competitive research, Crayon surfaced information that would regularly slip through the cracks during traditional analysis. Between Crayon’s mission and the actual product’s technical capabilities, I realized I had …

"Crayon helps us scan our highly competitive, ever-changing category and stay on top of news and insights that matter."

"The Competitive Center of Excellence is an invaluable resource to our sales team. Knowing we have people and software continuously analyzing the competitive landscape enables our team to sell with confidence, and provides us with the right intel, for the right situation, at the right time."

“Doing nothing or doing ad-hoc work doesn’t cut it and is purely reactionary, so the cost of doing nothing becomes expensive. Instead, an impactful CI program starts with the right intel, being able to clearly identify who you're tracking, consistently track their movement, how to organize it and absorb it …

“AI is incredibly promising and can be helpful today for content summarization, but is still a long way from credibly conducting win/loss interviews by itself. Until it has feelings — not just the ability to sense them in others, but to experience them itself — it will lack the dignity …

"Everyone stays informed, even when there are constant shifts in our landscape."

"We save 32 hours per month by using the Crayon platform. That translates to massive savings based on the efficiency gains alone."

“I went into Crayon for the battlecards and got really excited about the competitive insights. They save me so much time. Everything I need is clearly highlighted and easy to incorporate directly back into the battlecards."

“While it’s still early days for incorporating AI into our CI workflows, tracking our competitor’s AI moves — such as new messaging and product releases — became a top priority this past year. As AI continues to dominate the dialogue, CI leaders will be expected to stay ahead of the …