40 Crayon Testimonials

"When it was time to procure CI software at Alteryx, I immediately reached out to Crayon. I looked at others, like Klue. But at the end of the day, scalability was a big factor while making this decision. Crayon lets us scale to thousands of go-to-market colleagues we want to support with CI. To create a company-wide culture of CI, having access and driving adoption is critical."

"I’d estimate over the last year we’ve used Crayon, there have been at least five big pieces of news – major scoops – that we would have just missed without it."

“Most battlecard updates are a no-brainer. Of course you make updates when competitors release big announcements and/or your launch a new capability that changes your competitive positioning. Prioritizing when your incorporate other insights can be more challenging considering competitive intel volume. I update Tier One battlecards quarterly and use field intel themes, win/loss findings, and recent wins and displacements to determine what gets added, edited, or even removed from battlecard content.”

"Our competitive win rates have increased as much as 59% since rolling out Crayon Battlecards."

"The Competitive Center of Excellence is an invaluable resource to our sales team. Knowing we have people and software continuously analyzing the competitive landscape enables our team to sell with confidence, and provides us with the right intel, for the right situation, at the right time."

“Doing nothing or doing ad-hoc work doesn’t cut it and is purely reactionary, so the cost of doing nothing becomes expensive. Instead, an impactful CI program starts with the right intel, being able to clearly identify who you're tracking, consistently track their movement, how to organize it and absorb it and tweak it. We felt like Crayon gave us the best opportunity to track at scale and even more critically — to help us transfer our intel to exceptional enablement, training, and battlecard initiatives and programs.”

"We save 32 hours per month by using the Crayon platform. That translates to massive savings based on the efficiency gains alone."

"Crayon is able to pick up key pieces of competitive intelligence that I regularly may have missed. Despite dedicating my time to competitive research, Crayon surfaced information that would regularly slip through the cracks during traditional analysis. Between Crayon’s mission and the actual product’s technical capabilities, I realized I had been missing a whole world of valuable intelligence."

"Crayon helps us scan our highly competitive, ever-changing category and stay on top of news and insights that matter."

"Crayon found our competitors’ internal training videos, which uncovered incredible intel on how and why they were investing in different areas. This initiated a productive conversation about how and why we wanted to allocate our investments."

"It's addicting. I have six tabs permanently open in my browser, and Crayon is one of them."

“In a competitive market, it’s crucial to be nimble and agile. You can lose credibility based on inaccurate competitor information and it’s impossible to collect complete and timely intelligence without Crayon. Crayon captures every move our competitors make and prioritizes what we should know, so that we can act on it and make our team successful.”

"This academy is super timely. So many resources talk about what CI pros should be doing — but too few focus on how to do it. There’s a big difference, especially in a developing niche that needs some level of activation expertise to uncover value. Crayon has done a good job with this."

“The future of CI is augmented: human experts and generative agents collaborating as strategic advisors. Imagine a future where AI analyzes vast amounts of data at lightning speed, while human expertise interprets it — within the unique context of your organization. This isn’t just a tool anymore, it’s a generative teammate joining your CI team. Get ready for this new reality."

“I’ve found that Crayon is the best fit for us as we build our CI program and scale up. Without Crayon, we would be manually spending time making updates to competitive assets as opposed to doing strategic competitive intelligence work. Inefficiency is a revenue killer.”