"This academy is super timely. So many resources talk about what CI pros should be doing — but too few focus on how to do it. There’s a big difference, especially in a developing niche that needs some level of activation expertise to uncover value. Crayon has done a good …

"From the start, Crayon’s flexibility and support have been critical for establishing a strong CI foundation customized to our needs."

“The Crayon platform was the clear fit. We knew Crayon could help our teams access the necessary intel to win more competitive deals.”

"Before Crayon, we were finding that our competitor information was constantly out of date, and we needed a way to stay up to date with industry changes, in real time. We also needed a process for successfully sharing intel across the whole organization."

"Our competitive win rates have increased as much as 59% since rolling out Crayon Battlecards."

"We save 32 hours per month by using the Crayon platform. That translates to massive savings based on the efficiency gains alone."

"Crayon found our competitors’ internal training videos, which uncovered incredible intel on how and why they were investing in different areas. This initiated a productive conversation about how and why we wanted to allocate our investments."

"It's addicting. I have six tabs permanently open in my browser, and Crayon is one of them."

“AI is incredibly promising and can be helpful today for content summarization, but is still a long way from credibly conducting win/loss interviews by itself. Until it has feelings — not just the ability to sense them in others, but to experience them itself — it will lack the dignity …

"I’d estimate over the last year we’ve used Crayon, there have been at least five big pieces of news – major scoops – that we would have just missed without it."

“I’ve found that Crayon is the best fit for us as we build our CI program and scale up. Without Crayon, we would be manually spending time making updates to competitive assets as opposed to doing strategic competitive intelligence work. Inefficiency is a revenue killer.”

“Having integrations set up helps the sales team find what they need right when they need it.”

"A sales rep recently told me Kong’s competitive intelligence program is one of the best he’s ever seen."

"To create an open competitive intelligence model, we decided to meet our internal stakeholders where they spend their time and have competitive conversations. We have Crayon’s battlecards automatically displayed in Highspot and we use the Slack integration to push and capture intelligence out to the field."

“The tools we were using didn't have the breadth of intel we needed to understand what our competitors were doing, and the intel wasn't getting surfaced fast enough. We were missing opportunities to get ahead of our competitors and consuming precious resources chasing down intel."