Klue

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Read 100 Klue reviews and testimonials from customers, explore 30 case studies and customer success stories, and watch 14 customer videos to see why companies chose Klue as their Competitive Intelligence Software

Klue is an AI-powered Competitive Intelligence platform designed to help product marketers and CI teams collect, curate, and deliver actionable competitor insights to empower Sales to win more business. Klue enables enterprise sales teams to win more business by providing dynamic insights about competitors. The platform uniquely brings together external competitive intel and internal knowledge from your team in the field. Then, makes it easy for Sales to access the information wherever they are. Built by product marketers to give organizations the advantage in every competitive environment.

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Customer Rating Review Scorebased on 1291 reference ratings
4.8/5.0 (1291)
  • Top Performer 2025 2025
    Summer 2025Top PerformerCompetitive Intelligence Software

Featured Testimonials

  • “Klue has been a valuable investment for HubSpot that has streamlined and amplified our Competitive Enablement. Reps are already using our new battlecards to win deals and navigate difficult conversations with customers about ROI and total cost of ownership. I’m so thankful we have Klue to help navigate the challenging macro-economic and competitive climate in 2023.“

  • “Klue AI is a huge benefit to our organization. We’re able to move more quickly with the insights we’re aggregating, freeing up our bandwidth to more analysis with the results. More time and resources to develop a strategy in response to competitors gives our PMM team a huge advantage.”

  • “Ask Klue has revolutionized our battlecard strategy by letting us embed far richer data and trust that AEs can simply ask for exactly what they need—whether it’s intel on an obscure competitor without a dedicated card, a thorny threat that could derail a deal, or details on a new capability like “can they do X?”

Featured Case Studies

  • Neon One’s Strategic Compete Program Increases ARR by 12%

  • Strategic Leap to Competitive Enablement

  • How a Team of One Enables the Entire Company with Actionable Competitive Insights

Featured Customer Videos

Additional Klue Information & Resources

Read Klue Reviews, Testimonials & Customer References from 100 real Klue customers.

Browse Klue Case Studies, Customer Success Stories, & Customer References from 30 businesses that use Klue.

Watch Klue Customer Videos to learn why 14 businesses chose Klue.