“Klue has been a valuable investment for HubSpot that has streamlined and amplified our Competitive Enablement. Reps are already using our new battlecards to win deals and navigate difficult conversations with customers about ROI and total cost of ownership. I’m so thankful we have Klue to help navigate the challenging …

"It takes countless hours of exploring different sites to find and make sense of buyers’ reviews about our competitors. Klue’s Review Insights makes this much simpler, saving me a ton of work and time."

"Using Klue, we’re finding relevant competitive insights in a quarter of the time it used to take. This efficiency frees up our team to focus more on other strategic initiatives and stay on top of the evolving global regulations in Life Sciences."

“Klue’s automated collection of data sources allows my team to stay on top of the market and provide the best possible analysis.”

“Our Sales teams really trust the information they’ve been given, and we see this in the conversations they’re having with each other. They see Klue as the single source of truth, providing holistic value across the organization.”

"Market, Competitor and Customer combined intelligence — all critical for us to make smart decisions. When looking for solutions, it was important we find one to help us make our best moves. A platform that makes it possible for us to find more meaningful insights in less time, and gives …

"The most important insights go into Klue, discovered through alerts, research and from customer conversations. We pick up key insights from Klue that are useful to our multiple teams globally."

“Our data showed that sellers who are using Klue significantly outperform those who are not leveraging it by as much as 25 percentage points in win-rate compared to those who don’t.”

"I’m very proud of what we’ve accomplished. JFrog has doubled in size, and we’re helping many teams across 30+ competitors. We’ve built a competitive enablement program giving sales more knowledge and confidence - and are winning more deals as a result."

"We've gone from covering 12 companies to over 100 with the same team. Klue enables us to cover more competitors and go deeper on the ones that matter."

“Our two-person team has nearly doubled its output in just two years—Klue AI takes on the data heavy lifting so we can focus on strategy. We’re heading toward a future with zero manual battlecards: we feed in our research, positioning, and competitor playbooks, and our Klue Compete Agent auto-generates deal-specific …

"Our Marketing objectives are very focused – to arm and uplift our Revenue teams and give them more confidence, because this is what builds pipeline and wins more deals. To meet these objectives, we look at the overlap of our customer needs, competitive differentiation and overall Lacework value. And we …

"Compared to other tools that surface insights in multiple platforms, Klue integrates buyer insights from WinLoss with Compete findings in one central place, giving us the means to continually deliver relevant insights to our sellers. This gives reps the validation and confidence they need, and In the world of SaaS …

“Klue has given our reps a competitive edge. They know the ‘why’ behind winning, losing and positioning.”

"When I was presenting how we were going to future state our Competitive Enablement program, I pulled up the Klue Maturity Model for our VP. It was great! I was able to connect deliverables to resources and outcomes, it was a key resource for getting exec approval."