"The need for CI goes beyond just tactics for sales. It’s a strategic program that must drive more impact and revenue, in a short period of time. The market is constantly evolving, so everything you do must have a bigger impact."

"I started at Workato just before we rolled out Klue. Based on what we have now, I’m jealous of the reps who can onboard with Klue. What a difference it would have made in my ramp time!"

"Klue gives us the right insights to build a better product, deliver better services, have more meaningful sales conversations, and gain in depth competitive positioning. We can better understand how to win."

"Market, Competitor and Customer combined intelligence — all critical for us to make smart decisions. When looking for solutions, it was important we find one to help us make our best moves. A platform that makes it possible for us to find more meaningful insights in less time, and gives …

"The most important insights go into Klue, discovered through alerts, research and from customer conversations. We pick up key insights from Klue that are useful to our multiple teams globally."

"Klue provided the structure for the more succinct battlecards. Their Services team was extremely helpful in guiding us through this entire process – right from the start, and holding us all accountable to our goals."

"At first, we turned to a different win-loss vendor, but their interview process didn’t meet our expectations. The interviews didn’t deliver on our program goals. It felt more like light data collection, rather than deep research."

"The difference between Klue and our previous vendor was noticeable right away. For example, our previous vendor would indicate ‘integrations’ as a primary loss reason without further investigation by the interviewer. Our research director at Klue not only identifies specific integrations, but also why it matters to the customer and …

"We use Klue as a great reminder that our Competitive Intel team is here to help, and teams now have a great tool to find insights."

“Win-loss is key to our Compete program, giving us a more complete go-to-market picture. Market, competitive, and buyer insights centralized in Klue allows us to easily distribute to the right stakeholders and better drive product, sales and messaging decisions.”

"Having used Klue at my former company, I strongly encouraged our CMO and Global Marketing Director to select Klue for Symphony RetailAI. With 2020 SaaS revenue up 65% YOY, we’ve seen a major impact on competitive deals using Klue."

"We are doubling down on Klue as the standard for all Competitive at Symphony RetailAI. Our approach was to crowdsource collection efforts, and ensure reps check Klue before any meaningful customer conversations."

"One of the biggest jumps in our competitive program happened once we crowdsourced collecting intel. It allowed us to gather information at scale and ensured that information wasn’t getting stuck within the minds of a few individuals."

"Klue has been an awesome partner. The platform includes features I need for my work and to support my sellers. Their community and thought leadership around Competitive Enablement is top notch. It was the best decision for us to move to Klue to support our program."

"Klue is my go-to resource for getting up to speed on competitors. It’s super easy for my team to apply in deal settings. And it’s available everywhere we go – Salesforce, Slack, and ClickUp."