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“Integrating Klue Win-Loss into our competitive approach drove many strategic programs for me. Sellers could better qualify, back out of deals that weren’t a fit, and compete more effectively in deals we could win. We saw fewer off-target opportunities and more success against key competitors.”
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"I LOVE our Klue Intel Digests. I can quickly get caught up on the most important competitive intelligence happening to make sure I’m prepared for my sales meetings. It’s making sure I’m never surprised by my prospects and have a chance to proactively bring new strategies to my conversations."
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“Klue’s automated collection of data sources allows my team to stay on top of the market and provide the best possible analysis.”
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"Klue took our program from a ‘nice-to-have’ to a ‘must have’ across our org and have become an integral part of our Competitive Intel strategy. We trust them to deliver actionable insights that support every team. The team at Klue constantly pushes us to improve, by sharing best practices captured …
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“Our two-person team has nearly doubled its output in just two years—Klue AI takes on the data heavy lifting so we can focus on strategy. We’re heading toward a future with zero manual battlecards: we feed in our research, positioning, and competitor playbooks, and our Klue Compete Agent auto-generates deal-specific …
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"We use Klue as a great reminder that our Competitive Intel team is here to help, and teams now have a great tool to find insights."
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“Win-loss is key to our Compete program, giving us a more complete go-to-market picture. Market, competitive, and buyer insights centralized in Klue allows us to easily distribute to the right stakeholders and better drive product, sales and messaging decisions.”
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“The Klue platform and support team have enabled our team to create a proactive Competitive Intelligence program and equip our teams to win deals, save cancels and influence the roadmap.”
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"Having used Klue at my former company, I strongly encouraged our CMO and Global Marketing Director to select Klue for Symphony RetailAI. With 2020 SaaS revenue up 65% YOY, we’ve seen a major impact on competitive deals using Klue."
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"We are doubling down on Klue as the standard for all Competitive at Symphony RetailAI. Our approach was to crowdsource collection efforts, and ensure reps check Klue before any meaningful customer conversations."
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"One of the biggest jumps in our competitive program happened once we crowdsourced collecting intel. It allowed us to gather information at scale and ensured that information wasn’t getting stuck within the minds of a few individuals."
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"Klue gave us the integration we needed with Showpad. This allowed my Enablement team to create an intuitive workflow in our main tech stack so our sellers, marketing and R&D teams can find the most up-to- date content they need across every stage of the deal."
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"Klue allowed us to automate news about competitors, and consolidate that with anecdotal feedback from the field in one central place. We’ve significantly increased our insights on well known competitors and the more regional, lesser known companies without us having to spend countless hours searching (and translating) webpages or trade …
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"We wanted a competitive program that would help drive revenue, so we were very selective when considering tools to support this. We chose Klue because it fits our enterprise needs. We’ve been very happy. The Klue team has been with us every step of the way - from evaluation to …
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"I’m most proud of the number of competitors we can effectively monitor, the organization of our battlecard content, and the quality of our win-loss materials. We’ve caught the eyes of our Executives, and are helping multiple teams across the organization - 900 users in Sales, Marketing and Customer Success."