"Our Marketing objectives are very focused – to arm and uplift our Revenue teams and give them more confidence, because this is what builds pipeline and wins more deals. To meet these objectives, we look at the overlap of our customer needs, competitive differentiation and overall Lacework value. And we …

"Product teams should be in the know of what’s happening in the industry and especially our competitors. The Klue Digest has been invaluable to easily parse through new information. Please continue this program to keep us ahead!"

"As our industry for Corporate Purpose Software expands exponentially, many new entrants are being drawn to our market. Klue has been invaluable in helping us track strengths, weaknesses and other key insights about other providers – undoubtedly helping sales sharpen our value prop and adjusting to constant changes to maintain …

"We use Klue as a great reminder that our Competitive Intel team is here to help, and teams now have a great tool to find insights."

“Win-loss is key to our Compete program, giving us a more complete go-to-market picture. Market, competitive, and buyer insights centralized in Klue allows us to easily distribute to the right stakeholders and better drive product, sales and messaging decisions.”

“One of our reps pitching to a $200M prospect, discovered a competitor in the deal – she immediately jumped into Klue, found the right kill traps, weaknesses, positioning points and immediately shared this with the prospect, live on the phone. This is awesome!”

"Klue has been an awesome partner. The platform includes features I need for my work and to support my sellers. Their community and thought leadership around Competitive Enablement is top notch. It was the best decision for us to move to Klue to support our program."

"Klue is my go-to resource for getting up to speed on competitors. It’s super easy for my team to apply in deal settings. And it’s available everywhere we go – Salesforce, Slack, and ClickUp."

"Klue has proven to be an invaluable resource, centralizing our competitive intelligence and ensuring our team remains informed and credible with our prospects. We’ve successfully used Klue as a dynamic training tool for our GTM team and beyond, accelerating ramp times and enhancing overall efficiency and productivity."

"Klue gives our team the right insights we need, at the right time. It’s been key for winning more competitive deals."

"Klue provided the structure for the more succinct battlecards. Their Services team was extremely helpful in guiding us through this entire process – right from the start, and holding us all accountable to our goals."

"Klue and Highspot together, has allowed us to create a highly relevant Competitive Intel hub for multiple teams at SAS – for product rankings, new product announcements, press releases, earning reports and more. We’ve streamlined the maintenance of key insights and made it easily accessible to everyone who needs it …

"I was very happy with the sales process at Klue. The team was very responsive and went above and beyond to make sure I understood their solution. They made it very easy to demonstrate the value back to my team."

"Klue has been instrumental in competitive deals. We use it during our preps and debriefs when we ask questions about the competition. We also craft many comparisons and guides from Klue and use it as our competitive guide to train and learn. The feed shows us what’s going on, we …

"It’s been eye-opening how valuable Klue has been for so many teams at DailyPay Product, Product Marketing, Business Operations. Our small CI team can now enable our entire company with valuable insights and have a larger impact on revenue. Our early success is already tapping us into other strategic programs …