"I jump into Klue, grab a link to a card, shoot them a link in email and boom - it pops right open to the card showing them the answer. That’s all they need! I’ve got an instant library of Intel post-it notes."

"We compete in a massive segment approaching 40% CAGR, with 70+ competitors across 4 Gartner Quadrants all chasing a $600B TAM. I simply can’t do my job and meet the needs of so many teams without Klue."

"Klue is my go-to resource for getting up to speed on competitors. It’s super easy for my team to apply in deal settings. And it’s available everywhere we go – Salesforce, Slack, and ClickUp."

“Klue has helped build confidence across the entire organization in our competitive program and content, as well as provide insights to both folks new to Zscaler and seasoned veterans.”

"After our merger, the team’s focus was on a major rebranding and consolidation effort. We were very busy. Klue gave us the means to save time on our competitive intel efforts while this was happening, and revamp our story to position Alvaria as a stronger player in the market."

"At first, we turned to a different win-loss vendor, but their interview process didn’t meet our expectations. The interviews didn’t deliver on our program goals. It felt more like light data collection, rather than deep research."

"The difference between Klue and our previous vendor was noticeable right away. For example, our previous vendor would indicate ‘integrations’ as a primary loss reason without further investigation by the interviewer. Our research director at Klue not only identifies specific integrations, but also why it matters to the customer and …

“Klue has given our reps a competitive edge. They know the ‘why’ behind winning, losing and positioning.”

“Our Sales teams really trust the information they’ve been given, and we see this in the conversations they’re having with each other. They see Klue as the single source of truth, providing holistic value across the organization.”

“Klue’s Impact Analysis is one of 3 key pillars we use at Shopify to measure the success of our competitive program, and a testament to how invested Klue is in our success. The analysis has given us a good baseline for which content is used in deals, allowing me to …

“Klue makes it easy to collect relevant news on our competitors. Everyone from our C-Suite to our Engineering teams use the weekly Intel Digest to make strategic decisions.”

“Ask Klue has revolutionized our battlecard strategy by letting us embed far richer data and trust that AEs can simply ask for exactly what they need—whether it’s intel on an obscure competitor without a dedicated card, a thorny threat that could derail a deal, or details on a new capability …

“The ability to instantly share insights through our existing tech stack was a key reason we chose Klue.”

"In our heated competitive space, we prioritize not only competitive collection but also enabling our company with this intel. Our team captures critical insights to connect the dots between buyers, our sellers and win/loss drivers. We make these insights actionable for our teams to drive revenue and support our go-to-market …

"Customers always ask me, ‘What does your competitive enablement practice look like, at a $2.3B company? The looks on their faces never get old when I respond, Just me. And Highspot and Klue. Using both platforms together increased our win rates, despite significant market and competitor growth."