"Klue gives us the right insights to build a better product, deliver better services, have more meaningful sales conversations, and gain in depth competitive positioning. We can better understand how to win."

“The Klue platform and support team have enabled our team to create a proactive Competitive Intelligence program and equip our teams to win deals, save cancels and influence the roadmap.”

"In our heated competitive space, we prioritize not only competitive collection but also enabling our company with this intel. Our team captures critical insights to connect the dots between buyers, our sellers and win/loss drivers. We make these insights actionable for our teams to drive revenue and support our go-to-market …

"At first, we turned to a different win-loss vendor, but their interview process didn’t meet our expectations. The interviews didn’t deliver on our program goals. It felt more like light data collection, rather than deep research."

"The difference between Klue and our previous vendor was noticeable right away. For example, our previous vendor would indicate ‘integrations’ as a primary loss reason without further investigation by the interviewer. Our research director at Klue not only identifies specific integrations, but also why it matters to the customer and …

"Klue provided the structure for the more succinct battlecards. Their Services team was extremely helpful in guiding us through this entire process – right from the start, and holding us all accountable to our goals."

"It takes countless hours of exploring different sites to find and make sense of buyers’ reviews about our competitors. Klue’s Review Insights makes this much simpler, saving me a ton of work and time."

"Klue is integral to how Hootsuite competes on a global basis. It takes care of the heavy lifting in decentralizing the process of gathering, contextualizing and distributing intel, and allows our team to focus on the needle movers and bigger strategic issues."

“We cover such a broad landscape of about 60 direct and indirect competitors so it’s less about diving into the nitty-gritty and more about having broad, consistent coverage. The fact that Klue can quickly generate a central place for reps to get a high-level summary of what’s going on with …

"Having used Klue at my former company, I strongly encouraged our CMO and Global Marketing Director to select Klue for Symphony RetailAI. With 2020 SaaS revenue up 65% YOY, we’ve seen a major impact on competitive deals using Klue."

"We are doubling down on Klue as the standard for all Competitive at Symphony RetailAI. Our approach was to crowdsource collection efforts, and ensure reps check Klue before any meaningful customer conversations."

"One of the biggest jumps in our competitive program happened once we crowdsourced collecting intel. It allowed us to gather information at scale and ensured that information wasn’t getting stuck within the minds of a few individuals."

“Our Sales teams really trust the information they’ve been given, and we see this in the conversations they’re having with each other. They see Klue as the single source of truth, providing holistic value across the organization.”

“Klue’s Impact Analysis is one of 3 key pillars we use at Shopify to measure the success of our competitive program, and a testament to how invested Klue is in our success. The analysis has given us a good baseline for which content is used in deals, allowing me to …

“The ability to instantly share insights through our existing tech stack was a key reason we chose Klue.”