"At first, we turned to a different win-loss vendor, but their interview process didn’t meet our expectations. The interviews didn’t deliver on our program goals. It felt more like light data collection, rather than deep research."

“Our data showed that sellers who are using Klue significantly outperform those who are not leveraging it by as much as 25 percentage points in win-rate compared to those who don’t.”

"With Klue, our account teams leverage the intel they need to compete everyday. They love having easy access to web and mobile playbooks that are fresh, up-to-date and full of digestible information they can actually use to win deals."

“One of our reps pitching to a $200M prospect, discovered a competitor in the deal – she immediately jumped into Klue, found the right kill traps, weaknesses, positioning points and immediately shared this with the prospect, live on the phone. This is awesome!”

“Klue AI is a huge benefit to our organization. We’re able to move more quickly with the insights we’re aggregating, freeing up our bandwidth to more analysis with the results. More time and resources to develop a strategy in response to competitors gives our PMM team a huge advantage.”

“Klue has been a valuable investment for HubSpot that has streamlined and amplified our Competitive Enablement. Reps are already using our new battlecards to win deals and navigate difficult conversations with customers about ROI and total cost of ownership. I’m so thankful we have Klue to help navigate the challenging …

"We use Klue as a great reminder that our Competitive Intel team is here to help, and teams now have a great tool to find insights."

“Win-loss is key to our Compete program, giving us a more complete go-to-market picture. Market, competitive, and buyer insights centralized in Klue allows us to easily distribute to the right stakeholders and better drive product, sales and messaging decisions.”

"We saw Klue as the clear leader in Competitive thought leadership, and were really impressed by feature enhancements on the roadmap. This sealed our decision to go with Klue over Crayon."

"Klue has been invaluable when competing to win deals. By offering easy access to the most up to date insights and battlecards, I’m able to prepare myself and serve as an expert on our competitors which helps educate customers to make the best decisions. Klue absolutely helped me enhance my …

"Klue is an invaluable resource that I don’t want to do my job without. Whether it’s release notes, merger announcements, product launches, or pretty much anything else I might want to know about what our competitors are doing, I love knowing that I can look to Klue for what I …

"Before it was difficult to quickly find competitive intel when I came across an unfamiliar name in my customer conversations. With Klue, I can easily find competitors by their battlecard, and can even do a general search by topic, feature, keyword, anything! I love how it’s really easy to send …

"Klue is my go-to when I need to learn about competitor features, differentiators, or share stats with prospects. The UI is extremely straightforward and user friendly. The battlecards make it simple to switch to and from different competitors and having the stacker layout is a brilliant way to target specific …

"Klue’s battlecards are life saving! I feel prepared going into calls where I know competition is close with the most up to date specifics on how we differentiate against our top competitors. Klue is also great for information sharing across our organization. I recently used a competitor case study that …

“Our Sales teams really trust the information they’ve been given, and we see this in the conversations they’re having with each other. They see Klue as the single source of truth, providing holistic value across the organization.”