"The difference between Klue and our previous vendor was noticeable right away. For example, our previous vendor would indicate ‘integrations’ as a primary loss reason without further investigation by the interviewer. Our research director at Klue not only identifies specific integrations, but also why it matters to the customer and …

"Klue provided the structure for the more succinct battlecards. Their Services team was extremely helpful in guiding us through this entire process – right from the start, and holding us all accountable to our goals."

"I wanted a prescriptive approach to competitive sales and marketing that gave sellers and technical solution engineers a way to win over the competition. I wanted a way to enable 100’s of sellers and eventually 1000’s of service providers on a global scale. We had an existing CI tool, but …

“Klue has helped build confidence across the entire organization in our competitive program and content, as well as provide insights to both folks new to Zscaler and seasoned veterans.”

"Our Marketing objectives are very focused – to arm and uplift our Revenue teams and give them more confidence, because this is what builds pipeline and wins more deals. To meet these objectives, we look at the overlap of our customer needs, competitive differentiation and overall Lacework value. And we …

"Compared to other tools that surface insights in multiple platforms, Klue integrates buyer insights from WinLoss with Compete findings in one central place, giving us the means to continually deliver relevant insights to our sellers. This gives reps the validation and confidence they need, and In the world of SaaS …

“Our two-person team has nearly doubled its output in just two years—Klue AI takes on the data heavy lifting so we can focus on strategy. We’re heading toward a future with zero manual battlecards: we feed in our research, positioning, and competitor playbooks, and our Klue Compete Agent auto-generates deal-specific …

“Integrating Klue Win-Loss into our competitive approach drove many strategic programs for me. Sellers could better qualify, back out of deals that weren’t a fit, and compete more effectively in deals we could win. We saw fewer off-target opportunities and more success against key competitors.”

“Ask Klue has revolutionized our battlecard strategy by letting us embed far richer data and trust that AEs can simply ask for exactly what they need—whether it’s intel on an obscure competitor without a dedicated card, a thorny threat that could derail a deal, or details on a new capability …

“Klue makes it easy to collect relevant news on our competitors. Everyone from our C-Suite to our Engineering teams use the weekly Intel Digest to make strategic decisions.”

"Klue took our program from a ‘nice-to-have’ to a ‘must have’ across our org and have become an integral part of our Competitive Intel strategy. We trust them to deliver actionable insights that support every team. The team at Klue constantly pushes us to improve, by sharing best practices captured …

“We’re constantly watching what’s happening in the market with our competitors. Klue Alerts Summarization and Review Insights gives us the key takeaways from news, buyer reviews and other key information, which is an incredible time saver for our team, giving us the means to scale to a level we otherwise …

"We wanted a competitive program that would help drive revenue, so we were very selective when considering tools to support this. We chose Klue because it fits our enterprise needs. We’ve been very happy. The Klue team has been with us every step of the way - from evaluation to …

"I’m most proud of the number of competitors we can effectively monitor, the organization of our battlecard content, and the quality of our win-loss materials. We’ve caught the eyes of our Executives, and are helping multiple teams across the organization - 900 users in Sales, Marketing and Customer Success."

“We cover such a broad landscape of about 60 direct and indirect competitors so it’s less about diving into the nitty-gritty and more about having broad, consistent coverage. The fact that Klue can quickly generate a central place for reps to get a high-level summary of what’s going on with …