"At first, we turned to a different win-loss vendor, but their interview process didn’t meet our expectations. The interviews didn’t deliver on our program goals. It felt more like light data collection, rather than deep research."

“Integrating Klue Win-Loss into our competitive approach drove many strategic programs for me. Sellers could better qualify, back out of deals that weren’t a fit, and compete more effectively in deals we could win. We saw fewer off-target opportunities and more success against key competitors.”

"One of the biggest jumps in our competitive program happened once we crowdsourced collecting intel. It allowed us to gather information at scale and ensured that information wasn’t getting stuck within the minds of a few individuals."

“Our Sales teams really trust the information they’ve been given, and we see this in the conversations they’re having with each other. They see Klue as the single source of truth, providing holistic value across the organization.”

“Klue’s Impact Analysis is one of 3 key pillars we use at Shopify to measure the success of our competitive program, and a testament to how invested Klue is in our success. The analysis has given us a good baseline for which content is used in deals, allowing me to …

"We saw Klue as the clear leader in Competitive thought leadership, and were really impressed by feature enhancements on the roadmap. This sealed our decision to go with Klue over Crayon."

"Klue has been invaluable when competing to win deals. By offering easy access to the most up to date insights and battlecards, I’m able to prepare myself and serve as an expert on our competitors which helps educate customers to make the best decisions. Klue absolutely helped me enhance my …

"Klue is an invaluable resource that I don’t want to do my job without. Whether it’s release notes, merger announcements, product launches, or pretty much anything else I might want to know about what our competitors are doing, I love knowing that I can look to Klue for what I …

"Before it was difficult to quickly find competitive intel when I came across an unfamiliar name in my customer conversations. With Klue, I can easily find competitors by their battlecard, and can even do a general search by topic, feature, keyword, anything! I love how it’s really easy to send …

"Klue is my go-to when I need to learn about competitor features, differentiators, or share stats with prospects. The UI is extremely straightforward and user friendly. The battlecards make it simple to switch to and from different competitors and having the stacker layout is a brilliant way to target specific …

"Klue’s battlecards are life saving! I feel prepared going into calls where I know competition is close with the most up to date specifics on how we differentiate against our top competitors. Klue is also great for information sharing across our organization. I recently used a competitor case study that …

“Klue has given our reps a competitive edge. They know the ‘why’ behind winning, losing and positioning.”

“Klue has been a valuable investment for HubSpot that has streamlined and amplified our Competitive Enablement. Reps are already using our new battlecards to win deals and navigate difficult conversations with customers about ROI and total cost of ownership. I’m so thankful we have Klue to help navigate the challenging …

“The Klue platform and support team have enabled our team to create a proactive Competitive Intelligence program and equip our teams to win deals, save cancels and influence the roadmap.”

"Our Marketing objectives are very focused – to arm and uplift our Revenue teams and give them more confidence, because this is what builds pipeline and wins more deals. To meet these objectives, we look at the overlap of our customer needs, competitive differentiation and overall Lacework value. And we …