"As our industry for Corporate Purpose Software expands exponentially, many new entrants are being drawn to our market. Klue has been invaluable in helping us track strengths, weaknesses and other key insights about other providers – undoubtedly helping sales sharpen our value prop and adjusting to constant changes to maintain …

"Klue is a force multiplier to our competitive intelligence program. The platform enables us to gather, distill, and share a substantially larger volume of actionable insights. Our sales team is better equipped to win business with Klue.”

"I was learning the best insights from our sales team. It was great that they recognized my role and trusted me enough to share, but I wanted a platform that allowed me to bring insights to them more often than not. I should be finding insights first."

“Klue has been a valuable investment for HubSpot that has streamlined and amplified our Competitive Enablement. Reps are already using our new battlecards to win deals and navigate difficult conversations with customers about ROI and total cost of ownership. I’m so thankful we have Klue to help navigate the challenging …

"At first, we turned to a different win-loss vendor, but their interview process didn’t meet our expectations. The interviews didn’t deliver on our program goals. It felt more like light data collection, rather than deep research."

"The difference between Klue and our previous vendor was noticeable right away. For example, our previous vendor would indicate ‘integrations’ as a primary loss reason without further investigation by the interviewer. Our research director at Klue not only identifies specific integrations, but also why it matters to the customer and …

"I was very happy with the sales process at Klue. The team was very responsive and went above and beyond to make sure I understood their solution. They made it very easy to demonstrate the value back to my team."

"Klue has been instrumental in competitive deals. We use it during our preps and debriefs when we ask questions about the competition. We also craft many comparisons and guides from Klue and use it as our competitive guide to train and learn. The feed shows us what’s going on, we …

"It’s been eye-opening how valuable Klue has been for so many teams at DailyPay Product, Product Marketing, Business Operations. Our small CI team can now enable our entire company with valuable insights and have a larger impact on revenue. Our early success is already tapping us into other strategic programs …

"Our Marketing objectives are very focused – to arm and uplift our Revenue teams and give them more confidence, because this is what builds pipeline and wins more deals. To meet these objectives, we look at the overlap of our customer needs, competitive differentiation and overall Lacework value. And we …

"Compared to other tools that surface insights in multiple platforms, Klue integrates buyer insights from WinLoss with Compete findings in one central place, giving us the means to continually deliver relevant insights to our sellers. This gives reps the validation and confidence they need, and In the world of SaaS …

“Our data showed that sellers who are using Klue significantly outperform those who are not leveraging it by as much as 25 percentage points in win-rate compared to those who don’t.”

"Having one place to access all competitive enablement content helps new reps ramp-up quickly and requires less prep for the more experienced reps. We’re better armed to show our understanding of the market, build credibility, and deposition competitors. Having Klue in place before we invested in other Sales Enablement tools …

"Klue gives us the right insights to build a better product, deliver better services, have more meaningful sales conversations, and gain in depth competitive positioning. We can better understand how to win."

"After a rigorous vendor evaluation, we chose Klue to address the sales and product pains we heard low CI depth and breadth, untimely intel and limited product knowledge. We’re thrilled to see recent surveys showing tons of early success with Klue for both reps and product teams!."