100 Klue Testimonials

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  • "After our merger, the team’s focus was on a major rebranding and consolidation effort. We were very busy. Klue gave us the means to save time on our competitive intel efforts while this was happening, and revamp our story to position Alvaria as a stronger player in the market."

  • "Klue allowed us to automate news about competitors, and consolidate that with anecdotal feedback from the field in one central place. We’ve significantly increased our insights on well known competitors and the more regional, lesser known companies without us having to spend countless hours searching (and translating) webpages or trade …

  • “Klue makes it easy to collect relevant news on our competitors. Everyone from our C-Suite to our Engineering teams use the weekly Intel Digest to make strategic decisions.”

  • “Our Sales teams really trust the information they’ve been given, and we see this in the conversations they’re having with each other. They see Klue as the single source of truth, providing holistic value across the organization.”

  • “Klue’s Impact Analysis is one of 3 key pillars we use at Shopify to measure the success of our competitive program, and a testament to how invested Klue is in our success. The analysis has given us a good baseline for which content is used in deals, allowing me to …

  • "Klue took our program from a ‘nice-to-have’ to a ‘must have’ across our org and have become an integral part of our Competitive Intel strategy. We trust them to deliver actionable insights that support every team. The team at Klue constantly pushes us to improve, by sharing best practices captured …

  • "At first, we turned to a different win-loss vendor, but their interview process didn’t meet our expectations. The interviews didn’t deliver on our program goals. It felt more like light data collection, rather than deep research."

  • "The difference between Klue and our previous vendor was noticeable right away. For example, our previous vendor would indicate ‘integrations’ as a primary loss reason without further investigation by the interviewer. Our research director at Klue not only identifies specific integrations, but also why it matters to the customer and …

  • “Our two-person team has nearly doubled its output in just two years—Klue AI takes on the data heavy lifting so we can focus on strategy. We’re heading toward a future with zero manual battlecards: we feed in our research, positioning, and competitor playbooks, and our Klue Compete Agent auto-generates deal-specific …

  • “Klue gives our reps increased confidence through competitive knowledge. The platform provides easy access for teams to get critical information they need to be successful with prospects.”

  • "We've gone from covering 12 companies to over 100 with the same team. Klue enables us to cover more competitors and go deeper on the ones that matter."

  • "I jump into Klue, grab a link to a card, shoot them a link in email and boom - it pops right open to the card showing them the answer. That’s all they need! I’ve got an instant library of Intel post-it notes."

  • "Klue has been instrumental in helping us build a scalable Compete program that enables multiple teams with needed insights. Aligning Sales, CS, Marketing and Product as we approach the market together, increases our brand strength and market share. Our program helps us stay competitive to meet industry needs, and build …

  • "Klue has been a valuable asset for our sales team. We can easily get needed intel to help us beat competitors. As a team ‘on the front lines,’ we’re constantly exposed to the latest buyer feedback, and Klue makes it easy to share our learnings back with our company. This …

  • "We needed Klue so badly! Having a centralized hub with real-time competitor intel gets me super pumped. THANK YOU."