"After our merger, the team’s focus was on a major rebranding and consolidation effort. We were very busy. Klue gave us the means to save time on our competitive intel efforts while this was happening, and revamp our story to position Alvaria as a stronger player in the market."

"Our Marketing objectives are very focused – to arm and uplift our Revenue teams and give them more confidence, because this is what builds pipeline and wins more deals. To meet these objectives, we look at the overlap of our customer needs, competitive differentiation and overall Lacework value. And we …

"It’s like having my own CI assistant. The Deal Tip lands at the perfect time, with exactly what I need to say to win."

"When I was presenting how we were going to future state our Competitive Enablement program, I pulled up the Klue Maturity Model for our VP. It was great! I was able to connect deliverables to resources and outcomes, it was a key resource for getting exec approval."

“My time and stress of trying to stay on top of the volume of news across the many competitors – big and small – has been drastically reduced. I was spending too much time answering repetitive emails from Sales and Product teams. Now, each question starts with “I already searched …

“Klue AI is a huge benefit to our organization. We’re able to move more quickly with the insights we’re aggregating, freeing up our bandwidth to more analysis with the results. More time and resources to develop a strategy in response to competitors gives our PMM team a huge advantage.”

"I’m very proud of what we’ve accomplished. JFrog has doubled in size, and we’re helping many teams across 30+ competitors. We’ve built a competitive enablement program giving sales more knowledge and confidence - and are winning more deals as a result."

"Klue took our program from a ‘nice-to-have’ to a ‘must have’ across our org and have become an integral part of our Competitive Intel strategy. We trust them to deliver actionable insights that support every team. The team at Klue constantly pushes us to improve, by sharing best practices captured …

“Our Sales teams really trust the information they’ve been given, and we see this in the conversations they’re having with each other. They see Klue as the single source of truth, providing holistic value across the organization.”

“Klue’s Impact Analysis is one of 3 key pillars we use at Shopify to measure the success of our competitive program, and a testament to how invested Klue is in our success. The analysis has given us a good baseline for which content is used in deals, allowing me to …

“Our data showed that sellers who are using Klue significantly outperform those who are not leveraging it by as much as 25 percentage points in win-rate compared to those who don’t.”

"We wanted a competitive program that would help drive revenue, so we were very selective when considering tools to support this. We chose Klue because it fits our enterprise needs. We’ve been very happy. The Klue team has been with us every step of the way - from evaluation to …

"I’m most proud of the number of competitors we can effectively monitor, the organization of our battlecard content, and the quality of our win-loss materials. We’ve caught the eyes of our Executives, and are helping multiple teams across the organization - 900 users in Sales, Marketing and Customer Success."

"Having one place to access all competitive enablement content helps new reps ramp-up quickly and requires less prep for the more experienced reps. We’re better armed to show our understanding of the market, build credibility, and deposition competitors. Having Klue in place before we invested in other Sales Enablement tools …

"Klue gives us the right insights to build a better product, deliver better services, have more meaningful sales conversations, and gain in depth competitive positioning. We can better understand how to win."