“Win-loss is key to our Compete program, giving us a more complete go-to-market picture. Market, competitive, and buyer insights centralized in Klue allows us to easily distribute to the right stakeholders and better drive product, sales and messaging decisions.”

"Having used Klue at my former company, I strongly encouraged our CMO and Global Marketing Director to select Klue for Symphony RetailAI. With 2020 SaaS revenue up 65% YOY, we’ve seen a major impact on competitive deals using Klue."

"Having one place to access all competitive enablement content helps new reps ramp-up quickly and requires less prep for the more experienced reps. We’re better armed to show our understanding of the market, build credibility, and deposition competitors. Having Klue in place before we invested in other Sales Enablement tools …

“Klue makes it easy to collect relevant news on our competitors. Everyone from our C-Suite to our Engineering teams use the weekly Intel Digest to make strategic decisions.”

"Klue took our program from a ‘nice-to-have’ to a ‘must have’ across our org and have become an integral part of our Competitive Intel strategy. We trust them to deliver actionable insights that support every team. The team at Klue constantly pushes us to improve, by sharing best practices captured …

“Our Sales teams really trust the information they’ve been given, and we see this in the conversations they’re having with each other. They see Klue as the single source of truth, providing holistic value across the organization.”

“Klue’s Impact Analysis is one of 3 key pillars we use at Shopify to measure the success of our competitive program, and a testament to how invested Klue is in our success. The analysis has given us a good baseline for which content is used in deals, allowing me to …

“The Klue platform and support team have enabled our team to create a proactive Competitive Intelligence program and equip our teams to win deals, save cancels and influence the roadmap.”

"As disciplined competitive intel practitioners, we needed more than just access to news articles. Klue’s tool and Compete Strategy team not only made data collection more efficient, but resulted in meaningful insights for all levels of UIPath, including the Board."

"With a lean team, delivering and updating competitive updates to the field can be a challenge. With Klue, we’ve been able to deliver time stamped intel to Sales on a weekly basis, resulting in fewer repeat requests and more confidence in the intel itself."

"I wanted a prescriptive approach to competitive sales and marketing that gave sellers and technical solution engineers a way to win over the competition. I wanted a way to enable 100’s of sellers and eventually 1000’s of service providers on a global scale. We had an existing CI tool, but …

"Klue is the best tool out there to create and maintain competitive content. In a matter of minutes, we can create new battlecards, make quick updates and let multiple teams know. I’ve now replaced other CI tools 3 times - we ultimately landed on Klue because of the ease of …

“The ability to instantly share insights through our existing tech stack was a key reason we chose Klue.”

"If you’re serious about competitive intelligence and enablement, Klue events are a must-attend. The members bring incredible energy and momentum to the field, and their stories and use cases are truly inspiring. This network has accelerated my growth, from strategic hires to actionable insights. The ROI is undeniable."

“Klue has given our reps a competitive edge. They know the ‘why’ behind winning, losing and positioning.”