100 Klue Testimonials

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  • "Our team saw Klue’s value quickly, as the one-stop-shop for all things competitive. Sales, PM’s and PMM’s are ramping faster, and we’re bridging insight gaps across teams. We’re spending less time on intel research using automated features like ‘Alerts’ and ‘Klue Digest” to consistently deliver intel across the commercial organization. …

  • “Over the last 5 yrs, Klue has supported the scale and growth of our Competitive Enablement program, helping us deliver relevant insights to thousands of sellers. The strategic importance has been endorsed across all levels of our organization. Klue is a core part of Dell’s seller enablement technology stack.”

  • "Klue gives our team the right insights we need, at the right time. It’s been key for winning more competitive deals."

  • “Klue has impacted multiple departments at doTERRA, and greatly increased the visibility of my work with Execs.”

  • "Market, Competitor and Customer combined intelligence — all critical for us to make smart decisions. When looking for solutions, it was important we find one to help us make our best moves. A platform that makes it possible for us to find more meaningful insights in less time, and gives …

  • "The most important insights go into Klue, discovered through alerts, research and from customer conversations. We pick up key insights from Klue that are useful to our multiple teams globally."

  • "Buyer reviews are increasingly driving decision making, and understanding how our solutions and competitors are being perceived is incredibly useful. Klue’s AI brings these important insights together for us to evaluate and analyze."

  • "Our Marketing objectives are very focused – to arm and uplift our Revenue teams and give them more confidence, because this is what builds pipeline and wins more deals. To meet these objectives, we look at the overlap of our customer needs, competitive differentiation and overall Lacework value. And we …

  • "Compared to other tools that surface insights in multiple platforms, Klue integrates buyer insights from WinLoss with Compete findings in one central place, giving us the means to continually deliver relevant insights to our sellers. This gives reps the validation and confidence they need, and In the world of SaaS …

  • "Klue has been an awesome partner. The platform includes features I need for my work and to support my sellers. Their community and thought leadership around Competitive Enablement is top notch. It was the best decision for us to move to Klue to support our program."

  • "Klue is my go-to resource for getting up to speed on competitors. It’s super easy for my team to apply in deal settings. And it’s available everywhere we go – Salesforce, Slack, and ClickUp."

  • "Klue provided the structure for the more succinct battlecards. Their Services team was extremely helpful in guiding us through this entire process – right from the start, and holding us all accountable to our goals."

  • “One of our reps pitching to a $200M prospect, discovered a competitor in the deal – she immediately jumped into Klue, found the right kill traps, weaknesses, positioning points and immediately shared this with the prospect, live on the phone. This is awesome!”

  • "At first, we turned to a different win-loss vendor, but their interview process didn’t meet our expectations. The interviews didn’t deliver on our program goals. It felt more like light data collection, rather than deep research."

  • "The difference between Klue and our previous vendor was noticeable right away. For example, our previous vendor would indicate ‘integrations’ as a primary loss reason without further investigation by the interviewer. Our research director at Klue not only identifies specific integrations, but also why it matters to the customer and …