“Win-loss is key to our Compete program, giving us a more complete go-to-market picture. Market, competitive, and buyer insights centralized in Klue allows us to easily distribute to the right stakeholders and better drive product, sales and messaging decisions.”

"Klue provided the structure for the more succinct battlecards. Their Services team was extremely helpful in guiding us through this entire process – right from the start, and holding us all accountable to our goals."

"It was clear that Klue was the right choice for Algolia. Integration with Revenue tools like Seismic and Slack was key for team adoption. The flexibility to customize battlecards and build layers of information was well received by all users. We especially liked that Klue pulled the right content based …

"Our Marketing objectives are very focused – to arm and uplift our Revenue teams and give them more confidence, because this is what builds pipeline and wins more deals. To meet these objectives, we look at the overlap of our customer needs, competitive differentiation and overall Lacework value. And we …

"Compared to other tools that surface insights in multiple platforms, Klue integrates buyer insights from WinLoss with Compete findings in one central place, giving us the means to continually deliver relevant insights to our sellers. This gives reps the validation and confidence they need, and In the world of SaaS …

"I wanted a prescriptive approach to competitive sales and marketing that gave sellers and technical solution engineers a way to win over the competition. I wanted a way to enable 100’s of sellers and eventually 1000’s of service providers on a global scale. We had an existing CI tool, but …

"Klue is the best tool out there to create and maintain competitive content. In a matter of minutes, we can create new battlecards, make quick updates and let multiple teams know. I’ve now replaced other CI tools 3 times - we ultimately landed on Klue because of the ease of …

“Our Sales teams really trust the information they’ve been given, and we see this in the conversations they’re having with each other. They see Klue as the single source of truth, providing holistic value across the organization.”

“Klue’s Impact Analysis is one of 3 key pillars we use at Shopify to measure the success of our competitive program, and a testament to how invested Klue is in our success. The analysis has given us a good baseline for which content is used in deals, allowing me to …

"When I was presenting how we were going to future state our Competitive Enablement program, I pulled up the Klue Maturity Model for our VP. It was great! I was able to connect deliverables to resources and outcomes, it was a key resource for getting exec approval."

“Klue has helped build confidence across the entire organization in our competitive program and content, as well as provide insights to both folks new to Zscaler and seasoned veterans.”

"Klue gave us the integration we needed with Showpad. This allowed my Enablement team to create an intuitive workflow in our main tech stack so our sellers, marketing and R&D teams can find the most up-to- date content they need across every stage of the deal."

"Klue allowed us to automate news about competitors, and consolidate that with anecdotal feedback from the field in one central place. We’ve significantly increased our insights on well known competitors and the more regional, lesser known companies without us having to spend countless hours searching (and translating) webpages or trade …

"Klue has proven to be an invaluable resource, centralizing our competitive intelligence and ensuring our team remains informed and credible with our prospects. We’ve successfully used Klue as a dynamic training tool for our GTM team and beyond, accelerating ramp times and enhancing overall efficiency and productivity."

"Klue gives our team the right insights we need, at the right time. It’s been key for winning more competitive deals."