"I was learning the best insights from our sales team. It was great that they recognized my role and trusted me enough to share, but I wanted a platform that allowed me to bring insights to them more often than not. I should be finding insights first."

"As our industry for Corporate Purpose Software expands exponentially, many new entrants are being drawn to our market. Klue has been invaluable in helping us track strengths, weaknesses and other key insights about other providers – undoubtedly helping sales sharpen our value prop and adjusting to constant changes to maintain …

"We’re building a competitive program to increase ArisGlobal market fluency, one that will grow with us and help across the organization and inform strategy. We enable our customers with technology including intelligent automation and were looking for a Competitive Enablement tool with the same concept. Klue completes this vision."

“Klue AI is a huge benefit to our organization. We’re able to move more quickly with the insights we’re aggregating, freeing up our bandwidth to more analysis with the results. More time and resources to develop a strategy in response to competitors gives our PMM team a huge advantage.”

“Over the last 5 yrs, Klue has supported the scale and growth of our Competitive Enablement program, helping us deliver relevant insights to thousands of sellers. The strategic importance has been endorsed across all levels of our organization. Klue is a core part of Dell’s seller enablement technology stack.”

"Klue has been instrumental in helping us build a scalable Compete program that enables multiple teams with needed insights. Aligning Sales, CS, Marketing and Product as we approach the market together, increases our brand strength and market share. Our program helps us stay competitive to meet industry needs, and build …

"Klue has been a valuable asset for our sales team. We can easily get needed intel to help us beat competitors. As a team ‘on the front lines,’ we’re constantly exposed to the latest buyer feedback, and Klue makes it easy to share our learnings back with our company. This …

"We needed Klue so badly! Having a centralized hub with real-time competitor intel gets me super pumped. THANK YOU."

"Product teams should be in the know of what’s happening in the industry and especially our competitors. The Klue Digest has been invaluable to easily parse through new information. Please continue this program to keep us ahead!"

"Klue is an amazing tool. I am newer to ST and used to create my own battlecards at my former company, where it was impossible to keep up with everything on my own. Having everything in one, consolidated space is extremely helpful."

"Our compete team has been a fantastic partner. They’ve really changed how we aggregate and look at reviews. This partnership has allowed us to compile feedback from our customers and disseminate this information to key stakeholders. This also supports our efforts to better partner across Product, Voice of Customer, and …

"Klue’s AI-powered Insights not only save us time in gathering what users voice about us and our competitors, it gives me proof points that I can share with multiple teams – Product, CS, Enablement. We’ve become much more efficient in competitive coverage and content maintenance. Love that Klue is thoughtfully …

“Our Sales teams really trust the information they’ve been given, and we see this in the conversations they’re having with each other. They see Klue as the single source of truth, providing holistic value across the organization.”

“Integrating Klue Win-Loss into our competitive approach drove many strategic programs for me. Sellers could better qualify, back out of deals that weren’t a fit, and compete more effectively in deals we could win. We saw fewer off-target opportunities and more success against key competitors.”

"Our Marketing objectives are very focused – to arm and uplift our Revenue teams and give them more confidence, because this is what builds pipeline and wins more deals. To meet these objectives, we look at the overlap of our customer needs, competitive differentiation and overall Lacework value. And we …