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"I wanted a prescriptive approach to competitive sales and marketing that gave sellers and technical solution engineers a way to win over the competition. I wanted a way to enable 100’s of sellers and eventually 1000’s of service providers on a global scale. We had an existing CI tool, but …
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"Klue is my go-to when I need to learn about competitor features, differentiators, or share stats with prospects. The UI is extremely straightforward and user friendly. The battlecards make it simple to switch to and from different competitors and having the stacker layout is a brilliant way to target specific …
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"When I was presenting how we were going to future state our Competitive Enablement program, I pulled up the Klue Maturity Model for our VP. It was great! I was able to connect deliverables to resources and outcomes, it was a key resource for getting exec approval."
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"Our industry is moving at an incredibly fast pace. To stay ahead, it’s super important that everyone at Workato knows how and why we win. Klue has been a key component in our Competitive Enablement program and one that fuels and sustains our hyper growth in this market."
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"We compete in a massive segment approaching 40% CAGR, with 70+ competitors across 4 Gartner Quadrants all chasing a $600B TAM. I simply can’t do my job and meet the needs of so many teams without Klue."
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"I started at Workato just before we rolled out Klue. Based on what we have now, I’m jealous of the reps who can onboard with Klue. What a difference it would have made in my ramp time!"
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“Klue makes it easy to collect relevant news on our competitors. Everyone from our C-Suite to our Engineering teams use the weekly Intel Digest to make strategic decisions.”
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“Our Sales teams really trust the information they’ve been given, and we see this in the conversations they’re having with each other. They see Klue as the single source of truth, providing holistic value across the organization.”
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“Klue’s Impact Analysis is one of 3 key pillars we use at Shopify to measure the success of our competitive program, and a testament to how invested Klue is in our success. The analysis has given us a good baseline for which content is used in deals, allowing me to …
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“Over the last 5 yrs, Klue has supported the scale and growth of our Competitive Enablement program, helping us deliver relevant insights to thousands of sellers. The strategic importance has been endorsed across all levels of our organization. Klue is a core part of Dell’s seller enablement technology stack.”
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“We cover such a broad landscape of about 60 direct and indirect competitors so it’s less about diving into the nitty-gritty and more about having broad, consistent coverage. The fact that Klue can quickly generate a central place for reps to get a high-level summary of what’s going on with …
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“Klue AI is a huge benefit to our organization. We’re able to move more quickly with the insights we’re aggregating, freeing up our bandwidth to more analysis with the results. More time and resources to develop a strategy in response to competitors gives our PMM team a huge advantage.”
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"As disciplined competitive intel practitioners, we needed more than just access to news articles. Klue’s tool and Compete Strategy team not only made data collection more efficient, but resulted in meaningful insights for all levels of UIPath, including the Board."
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"With a lean team, delivering and updating competitive updates to the field can be a challenge. With Klue, we’ve been able to deliver time stamped intel to Sales on a weekly basis, resulting in fewer repeat requests and more confidence in the intel itself."
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"I jump into Klue, grab a link to a card, shoot them a link in email and boom - it pops right open to the card showing them the answer. That’s all they need! I’ve got an instant library of Intel post-it notes."