"At first, we turned to a different win-loss vendor, but their interview process didn’t meet our expectations. The interviews didn’t deliver on our program goals. It felt more like light data collection, rather than deep research."

“Integrating Klue Win-Loss into our competitive approach drove many strategic programs for me. Sellers could better qualify, back out of deals that weren’t a fit, and compete more effectively in deals we could win. We saw fewer off-target opportunities and more success against key competitors.”

"One of the biggest jumps in our competitive program happened once we crowdsourced collecting intel. It allowed us to gather information at scale and ensured that information wasn’t getting stuck within the minds of a few individuals."

“Our Sales teams really trust the information they’ve been given, and we see this in the conversations they’re having with each other. They see Klue as the single source of truth, providing holistic value across the organization.”

“Klue’s Impact Analysis is one of 3 key pillars we use at Shopify to measure the success of our competitive program, and a testament to how invested Klue is in our success. The analysis has given us a good baseline for which content is used in deals, allowing me to …

"Our industry is moving at an incredibly fast pace. To stay ahead, it’s super important that everyone at Workato knows how and why we win. Klue has been a key component in our Competitive Enablement program and one that fuels and sustains our hyper growth in this market."

"We compete in a massive segment approaching 40% CAGR, with 70+ competitors across 4 Gartner Quadrants all chasing a $600B TAM. I simply can’t do my job and meet the needs of so many teams without Klue."

"I started at Workato just before we rolled out Klue. Based on what we have now, I’m jealous of the reps who can onboard with Klue. What a difference it would have made in my ramp time!"

"Klue provided the structure for the more succinct battlecards. Their Services team was extremely helpful in guiding us through this entire process – right from the start, and holding us all accountable to our goals."

"Klue is integral to how Hootsuite competes on a global basis. It takes care of the heavy lifting in decentralizing the process of gathering, contextualizing and distributing intel, and allows our team to focus on the needle movers and bigger strategic issues."

"Klue gave us the integration we needed with Showpad. This allowed my Enablement team to create an intuitive workflow in our main tech stack so our sellers, marketing and R&D teams can find the most up-to- date content they need across every stage of the deal."

"Klue allowed us to automate news about competitors, and consolidate that with anecdotal feedback from the field in one central place. We’ve significantly increased our insights on well known competitors and the more regional, lesser known companies without us having to spend countless hours searching (and translating) webpages or trade …

"If you’re serious about competitive intelligence and enablement, Klue events are a must-attend. The members bring incredible energy and momentum to the field, and their stories and use cases are truly inspiring. This network has accelerated my growth, from strategic hires to actionable insights. The ROI is undeniable."

“Over the last 5 yrs, Klue has supported the scale and growth of our Competitive Enablement program, helping us deliver relevant insights to thousands of sellers. The strategic importance has been endorsed across all levels of our organization. Klue is a core part of Dell’s seller enablement technology stack.”

“Our Sales teams really trust the information they’ve been given, and we see this in the conversations they’re having with each other. They see Klue as the single source of truth, providing holistic value across the organization.”