"Our Marketing objectives are very focused – to arm and uplift our Revenue teams and give them more confidence, because this is what builds pipeline and wins more deals. To meet these objectives, we look at the overlap of our customer needs, competitive differentiation and overall Lacework value. And we …

"Klue has been instrumental in competitive deals. We use it during our preps and debriefs when we ask questions about the competition. We also craft many comparisons and guides from Klue and use it as our competitive guide to train and learn. The feed shows us what’s going on, we …

"Having one place to access all competitive enablement content helps new reps ramp-up quickly and requires less prep for the more experienced reps. We’re better armed to show our understanding of the market, build credibility, and deposition competitors. Having Klue in place before we invested in other Sales Enablement tools …

"It takes countless hours of exploring different sites to find and make sense of buyers’ reviews about our competitors. Klue’s Review Insights makes this much simpler, saving me a ton of work and time."

"We've gone from covering 12 companies to over 100 with the same team. Klue enables us to cover more competitors and go deeper on the ones that matter."

"The need for CI goes beyond just tactics for sales. It’s a strategic program that must drive more impact and revenue, in a short period of time. The market is constantly evolving, so everything you do must have a bigger impact."

"Klue is an essential part of our HAE training and the competitive insights are essential to our success in selling Restaurant POS. Every SpotOn rep that goes through HAE OBT and Restaurant Certification are taught to use Klue to give them an edge against our competition."

"Klue has been very impactful for me to learn about our competitors before going into new merchants. That allows me to point out additional benefits SpotOn offers to helps businesses grow and save money."

"Using Klue, we’re now enabling multiple teams to see the broader, bigger picture. Competitive intelligence has really given us a seat at the executive table, because product marketing plays a strategic role at the company now."

"Klue has been extremely helpful in quickly accessing insights. Research is time consuming. Competition comes in waves. Klue helps me ask the right questions, look like an expert and show how SpotOn adds more value to those features they already use and love."

"I wanted a prescriptive approach to competitive sales and marketing that gave sellers and technical solution engineers a way to win over the competition. I wanted a way to enable 100’s of sellers and eventually 1000’s of service providers on a global scale. We had an existing CI tool, but …

"Klue is the best tool out there to create and maintain competitive content. In a matter of minutes, we can create new battlecards, make quick updates and let multiple teams know. I’ve now replaced other CI tools 3 times - we ultimately landed on Klue because of the ease of …

“One of our reps pitching to a $200M prospect, discovered a competitor in the deal – she immediately jumped into Klue, found the right kill traps, weaknesses, positioning points and immediately shared this with the prospect, live on the phone. This is awesome!”

“Klue has given our reps a competitive edge. They know the ‘why’ behind winning, losing and positioning.”

“Our Sales teams really trust the information they’ve been given, and we see this in the conversations they’re having with each other. They see Klue as the single source of truth, providing holistic value across the organization.”