100 Klue Testimonials

“Our two-person team has nearly doubled its output in just two years—Klue AI takes on the data heavy lifting so we can focus on strategy. We’re heading toward a future with zero manual battlecards: we feed in our research, positioning, and competitor playbooks, and our Klue Compete Agent auto-generates deal-specific insights straight from our deal feedback.”

"Klue is integral to how Hootsuite competes on a global basis. It takes care of the heavy lifting in decentralizing the process of gathering, contextualizing and distributing intel, and allows our team to focus on the needle movers and bigger strategic issues."

"I started at Workato just before we rolled out Klue. Based on what we have now, I’m jealous of the reps who can onboard with Klue. What a difference it would have made in my ramp time!"

"Market, Competitor and Customer combined intelligence — all critical for us to make smart decisions. When looking for solutions, it was important we find one to help us make our best moves. A platform that makes it possible for us to find more meaningful insights in less time, and gives us a distribution channel for multiple global teams. Klue makes this possible."

"The most important insights go into Klue, discovered through alerts, research and from customer conversations. We pick up key insights from Klue that are useful to our multiple teams globally."

"When I was presenting how we were going to future state our Competitive Enablement program, I pulled up the Klue Maturity Model for our VP. It was great! I was able to connect deliverables to resources and outcomes, it was a key resource for getting exec approval."

"We saw Klue as the clear leader in Competitive thought leadership, and were really impressed by feature enhancements on the roadmap. This sealed our decision to go with Klue over Crayon."

"Klue has been invaluable when competing to win deals. By offering easy access to the most up to date insights and battlecards, I’m able to prepare myself and serve as an expert on our competitors which helps educate customers to make the best decisions. Klue absolutely helped me enhance my process and end the year as a top performer."

"Klue is an invaluable resource that I don’t want to do my job without. Whether it’s release notes, merger announcements, product launches, or pretty much anything else I might want to know about what our competitors are doing, I love knowing that I can look to Klue for what I need."

"Before it was difficult to quickly find competitive intel when I came across an unfamiliar name in my customer conversations. With Klue, I can easily find competitors by their battlecard, and can even do a general search by topic, feature, keyword, anything! I love how it’s really easy to send intel in any format (call snippets, emails, screenshots, etc.) so our whole team can continue building our collective knowledge in Klue."

"Klue is my go-to when I need to learn about competitor features, differentiators, or share stats with prospects. The UI is extremely straightforward and user friendly. The battlecards make it simple to switch to and from different competitors and having the stacker layout is a brilliant way to target specific information. Because of Klue, I feel more confident and comfortable in my sales role. Our customers see this and trust us!"

"Klue’s battlecards are life saving! I feel prepared going into calls where I know competition is close with the most up to date specifics on how we differentiate against our top competitors. Klue is also great for information sharing across our organization. I recently used a competitor case study that was shared in our recent Klue Intel Digests to help me win a deal!"

“We cover such a broad landscape of about 60 direct and indirect competitors so it’s less about diving into the nitty-gritty and more about having broad, consistent coverage. The fact that Klue can quickly generate a central place for reps to get a high-level summary of what’s going on with a competitor? That’s clutch. It makes my job a whole lot easier.”

"We use Klue as a great reminder that our Competitive Intel team is here to help, and teams now have a great tool to find insights."

“Win-loss is key to our Compete program, giving us a more complete go-to-market picture. Market, competitive, and buyer insights centralized in Klue allows us to easily distribute to the right stakeholders and better drive product, sales and messaging decisions.”