100 Klue Testimonials

"Our Marketing objectives are very focused – to arm and uplift our Revenue teams and give them more confidence, because this is what builds pipeline and wins more deals. To meet these objectives, we look at the overlap of our customer needs, competitive differentiation and overall Lacework value. And we simply can’t do this without Klue."

“Over the last 5 yrs, Klue has supported the scale and growth of our Competitive Enablement program, helping us deliver relevant insights to thousands of sellers. The strategic importance has been endorsed across all levels of our organization. Klue is a core part of Dell’s seller enablement technology stack.”

"Customers always ask me, ‘What does your competitive enablement practice look like, at a $2.3B company? The looks on their faces never get old when I respond, Just me. And Highspot and Klue. Using both platforms together increased our win rates, despite significant market and competitor growth."

"We use Klue as a great reminder that our Competitive Intel team is here to help, and teams now have a great tool to find insights."

“Win-loss is key to our Compete program, giving us a more complete go-to-market picture. Market, competitive, and buyer insights centralized in Klue allows us to easily distribute to the right stakeholders and better drive product, sales and messaging decisions.”

“Klue gives our reps increased confidence through competitive knowledge. The platform provides easy access for teams to get critical information they need to be successful with prospects.”

"We wanted a competitive program that would help drive revenue, so we were very selective when considering tools to support this. We chose Klue because it fits our enterprise needs. We’ve been very happy. The Klue team has been with us every step of the way - from evaluation to implementation, and now in helping drive adoption."

"I’m most proud of the number of competitors we can effectively monitor, the organization of our battlecard content, and the quality of our win-loss materials. We’ve caught the eyes of our Executives, and are helping multiple teams across the organization - 900 users in Sales, Marketing and Customer Success."

"Having one place to access all competitive enablement content helps new reps ramp-up quickly and requires less prep for the more experienced reps. We’re better armed to show our understanding of the market, build credibility, and deposition competitors. Having Klue in place before we invested in other Sales Enablement tools also gave us a head start when compiling battlecards. We can now serve up insights, news and competitive positioning real-time in Outreach and other sales tools."

"Klue gives us the right insights to build a better product, deliver better services, have more meaningful sales conversations, and gain in depth competitive positioning. We can better understand how to win."

"After a rigorous vendor evaluation, we chose Klue to address the sales and product pains we heard low CI depth and breadth, untimely intel and limited product knowledge. We’re thrilled to see recent surveys showing tons of early success with Klue for both reps and product teams!."

“The Klue platform and support team have enabled our team to create a proactive Competitive Intelligence program and equip our teams to win deals, save cancels and influence the roadmap.”

"Klue has been instrumental in helping us build a scalable Compete program that enables multiple teams with needed insights. Aligning Sales, CS, Marketing and Product as we approach the market together, increases our brand strength and market share. Our program helps us stay competitive to meet industry needs, and build a product our customers love!"

"Klue has been a valuable asset for our sales team. We can easily get needed intel to help us beat competitors. As a team ‘on the front lines,’ we’re constantly exposed to the latest buyer feedback, and Klue makes it easy to share our learnings back with our company. This creates such an important feedback loop."

"We needed Klue so badly! Having a centralized hub with real-time competitor intel gets me super pumped. THANK YOU."