100 Klue Testimonials

"Product teams should be in the know of what’s happening in the industry and especially our competitors. The Klue Digest has been invaluable to easily parse through new information. Please continue this program to keep us ahead!"

“We cover such a broad landscape of about 60 direct and indirect competitors so it’s less about diving into the nitty-gritty and more about having broad, consistent coverage. The fact that Klue can quickly generate a central place for reps to get a high-level summary of what’s going on with a competitor? That’s clutch. It makes my job a whole lot easier.”

“Our data showed that sellers who are using Klue significantly outperform those who are not leveraging it by as much as 25 percentage points in win-rate compared to those who don’t.”

“Klue gives our reps increased confidence through competitive knowledge. The platform provides easy access for teams to get critical information they need to be successful with prospects.”

"I wanted a prescriptive approach to competitive sales and marketing that gave sellers and technical solution engineers a way to win over the competition. I wanted a way to enable 100’s of sellers and eventually 1000’s of service providers on a global scale. We had an existing CI tool, but the intuitive nature and ease at which sales plays could be implemented drove our decision to replace it with Klue."

"Klue is the best tool out there to create and maintain competitive content. In a matter of minutes, we can create new battlecards, make quick updates and let multiple teams know. I’ve now replaced other CI tools 3 times - we ultimately landed on Klue because of the ease of content maintenance, flexibility and having the best support in the industry!"

"If you’re serious about competitive intelligence and enablement, Klue events are a must-attend. The members bring incredible energy and momentum to the field, and their stories and use cases are truly inspiring. This network has accelerated my growth, from strategic hires to actionable insights. The ROI is undeniable."

“Klue has given our reps a competitive edge. They know the ‘why’ behind winning, losing and positioning.”

“Klue has helped build confidence across the entire organization in our competitive program and content, as well as provide insights to both folks new to Zscaler and seasoned veterans.”

"Our Marketing objectives are very focused – to arm and uplift our Revenue teams and give them more confidence, because this is what builds pipeline and wins more deals. To meet these objectives, we look at the overlap of our customer needs, competitive differentiation and overall Lacework value. And we simply can’t do this without Klue."

"Compared to other tools that surface insights in multiple platforms, Klue integrates buyer insights from WinLoss with Compete findings in one central place, giving us the means to continually deliver relevant insights to our sellers. This gives reps the validation and confidence they need, and In the world of SaaS where every deal is competitive – this is a critical need."

"Klue and Highspot together, has allowed us to create a highly relevant Competitive Intel hub for multiple teams at SAS – for product rankings, new product announcements, press releases, earning reports and more. We’ve streamlined the maintenance of key insights and made it easily accessible to everyone who needs it – and that’s a success story for us."

"We wanted a competitive program that would help drive revenue, so we were very selective when considering tools to support this. We chose Klue because it fits our enterprise needs. We’ve been very happy. The Klue team has been with us every step of the way - from evaluation to implementation, and now in helping drive adoption."

"I’m most proud of the number of competitors we can effectively monitor, the organization of our battlecard content, and the quality of our win-loss materials. We’ve caught the eyes of our Executives, and are helping multiple teams across the organization - 900 users in Sales, Marketing and Customer Success."

“Our two-person team has nearly doubled its output in just two years—Klue AI takes on the data heavy lifting so we can focus on strategy. We’re heading toward a future with zero manual battlecards: we feed in our research, positioning, and competitor playbooks, and our Klue Compete Agent auto-generates deal-specific insights straight from our deal feedback.”