100 Klue Testimonials

"Klue’s battlecards are life saving! I feel prepared going into calls where I know competition is close with the most up to date specifics on how we differentiate against our top competitors. Klue is also great for information sharing across our organization. I recently used a competitor case study that was shared in our recent Klue Intel Digests to help me win a deal!"

"It takes countless hours of exploring different sites to find and make sense of buyers’ reviews about our competitors. Klue’s Review Insights makes this much simpler, saving me a ton of work and time."

“One of our reps pitching to a $200M prospect, discovered a competitor in the deal – she immediately jumped into Klue, found the right kill traps, weaknesses, positioning points and immediately shared this with the prospect, live on the phone. This is awesome!”

"Using Klue, we’re now enabling multiple teams to see the broader, bigger picture. Competitive intelligence has really given us a seat at the executive table, because product marketing plays a strategic role at the company now."

"Klue has been extremely helpful in quickly accessing insights. Research is time consuming. Competition comes in waves. Klue helps me ask the right questions, look like an expert and show how SpotOn adds more value to those features they already use and love."

"I’m very proud of what we’ve accomplished. JFrog has doubled in size, and we’re helping many teams across 30+ competitors. We’ve built a competitive enablement program giving sales more knowledge and confidence - and are winning more deals as a result."

"At first, we turned to a different win-loss vendor, but their interview process didn’t meet our expectations. The interviews didn’t deliver on our program goals. It felt more like light data collection, rather than deep research."

"The difference between Klue and our previous vendor was noticeable right away. For example, our previous vendor would indicate ‘integrations’ as a primary loss reason without further investigation by the interviewer. Our research director at Klue not only identifies specific integrations, but also why it matters to the customer and the business value it delivers to them. This level of depth gives us real insight into what we can act on and prioritize."

"It was clear that Klue was the right choice for Algolia. Integration with Revenue tools like Seismic and Slack was key for team adoption. The flexibility to customize battlecards and build layers of information was well received by all users. We especially liked that Klue pulled the right content based on our keywords and competitors to create weekly updates for our field. And we really enjoyed the team that we had from sale to implementation and the on-going support we received. Top notch solution for any company in a very competitive space."

"My CSM is the best! She proactively brings me areas to address to better use the platform and increase adoption for Klue but also to improve Algolia’s CI program overall. She is essentially an additional member of the Algolia CI team."

“We’re constantly watching what’s happening in the market with our competitors. Klue Alerts Summarization and Review Insights gives us the key takeaways from news, buyer reviews and other key information, which is an incredible time saver for our team, giving us the means to scale to a level we otherwise couldn’t do.”

“Our Sales teams really trust the information they’ve been given, and we see this in the conversations they’re having with each other. They see Klue as the single source of truth, providing holistic value across the organization.”

“Klue’s Impact Analysis is one of 3 key pillars we use at Shopify to measure the success of our competitive program, and a testament to how invested Klue is in our success. The analysis has given us a good baseline for which content is used in deals, allowing me to understand how our team and work contribute to revenue.”

"In our heated competitive space, we prioritize not only competitive collection but also enabling our company with this intel. Our team captures critical insights to connect the dots between buyers, our sellers and win/loss drivers. We make these insights actionable for our teams to drive revenue and support our go-to-market plans."

"Customers always ask me, ‘What does your competitive enablement practice look like, at a $2.3B company? The looks on their faces never get old when I respond, Just me. And Highspot and Klue. Using both platforms together increased our win rates, despite significant market and competitor growth."