103 Qualtrics Case Studies

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Case studies are helpful for understanding how similar needs may have been addressed by Qualtrics.

FeaturedCustomers.com has 103 case studies. Browse this list to see how Qualtrics has worked with different customers like Carl’s Jr. and Centene Corporation.
Case studies are helpful for understanding how similar needs may have been addressed by Qualtrics.

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103 of 103 Case Studies

Our research budget hasn’t changed, but we have increased the volume of research we are doing across the organization. The word is getting out about Qualtrics. People always want more data. Qualtrics helps our research team conduct diverse studies that would cost hundreds of thousands of dollars to outsource.

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We have become an intensely data-driven organization because we can gather customer insight ridiculously fast with Qualtrics. Our executives simply won’t make big decisions without good data. We are savings tens of thousands of dollars by making decisions based on facts, rather than intuition.

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Qualtrics helps Cricket deliver on providing the best possible customer experience by capturing and delivering consumer feedback throughout the organization at a granular level. This real-time consumer feedback is the backbone to our organization’s ability to deliver innovative products in a fast-paced market.

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We looked at 10 different solutions before we found exactly what we needed with Qualtrics. We’ve doubled our business in the past year with the ease-of-use and increased speed of doing research. In the time it takes to get a cup of coffee, we can produce top-line reports for our clients. Qualtrics is the best business decision we’ve ever made.

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Haisu Zhang is an Assistant Professor of Marketing at Purdue University of Calumet’s School of Management. Dr. Zhang’s research focuses on product innovation, marketing strategy, organizational learning, and decision-making. Dr. Zhang is currently involved in two studies relating to the impact of the marketing function in new product development. The first relates to how marketing’s influence in a company impacts the functional activities in the product development team and what tactic enables the marketing function to most successfully influence the team. The second survey measures the influence that the marketing function has within the firm over time.

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Our guests are passionate about our parks—they visited growing up, and now a lot of them bring their kids. They tell us what they think in the hope that we’ll use their feedback to make the park better for their next visit. We work very hard not to let them down. Managers at every level of the organization pore over the data we collect to make both daily operational and long-term strategic decisions.

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Qualtrics allows Tribune to be more in tune with consumer desires as the news media landscape changes. We now have a central research department that can share consumer feedback across departments to capitalize on key findings regardless of the source.

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UCSF Medical School Research Analyst, Jason Wang, conducts educational research both within UCSF and in collaboration with medical schools across the country, including Penn State, Harvard, and George Washington. In one experiment, Wang’s group compared the difference in learning experience and information retention between students who used traditional textbook charts for anatomy class versus a group that used iPads. The results indicated that increased emotion about a method of teaching positively affects memory retention. In this case, students using the iPads experienced an enhanced learning experience and better retention.

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VGMarket is the top provider of market research for the video game industry with industry leading clients including Activision Blizzard, Disney, EA, LucasArts, Microsoft, Sony and Zynga. The company conducts play testing, demo testing, concept testing, usability testing, traditional focus groups and online survey research. VGmarket has conducted 1,000+ focus groups in its state-of-the-art facilities.

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Qualtrics gives us a scalable solution for our small internal team to conduct real-time research across our expansive portfolio of brands. Consumer insight is part of our long-term initiative at Wolverine Worldwide. We are already seeing consumer feedback impact our product design and testing, retail stores and ecommerce sites, and the brand marketing teams.

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With Qualtrics, we created an automated customer satisfaction program that seemed almost impossible a year ago. Now we can capture real-time, aggregated data that helps us make more data-driven decisions. With the ability to do more research in house, our small team can not only do more with less, but we are also able to make better use of our outsourcing budget.

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Using Qualtrics and our analytics services, we can deliver innovative projects for our clients and provide them with real-time quick results. Qualtrics also gives us a technical edge with the ability to integrate with other applications (BI, CRM, Analytics, etc.) to create a complete analytics hub for our clients.

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Since we don’t have a commodity to offer in the financial services market, America First Credit Union has to provide the best possible experience to its members every day. Qualtrics allows us to put our members first because we can act quickly on real-time feedback.

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“For us, it’s all about frequency and speed. We make all of our decisions based on data, so we need to deliver the best and quickest insights possible. With Qualtrics, we cut our workload in half, while tripling the amount of research we can do in house.

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Even with a small research team, we are able to respond to all requests and make more of an impact on the organization, as well as think of new ways to use Qualtrics for data collection of all kinds. It makes a huge difference to have centralized data and an enterprise tool with advanced features and a secure, role-based access. And the great customer service at Qualtrics makes them feel like a ‘partner’ rather than simply a vendor.

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AMN Healthcare is the innovator in healthcare workforce solutions and staffing services to healthcare facilities across the nation. AMN Healthcare’s workforce solutions—including managed services programs and recruitment process outsourcing—enable providers to successfully reduce complexity, increase efficiency and improve patient outcomes within the rapidly evolving healthcare environment.

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Ancestry.com Inc. is the world’s largest online family history resource, with approximately 2 million paying subscribers. More than 11 billion records have been added to the site in the past 16 years. Ancestry users have created more than 41 million family trees containing more than 4 billion profiles. In addition to its flagship site, Ancestry.com offers several localized Web sites designed to empower people to discover, preserve and share their family history “We have a wide range of products with many components so it is important that we get insights into all facets of the product experience. With the ability to do more research in-house, we have the flexibility to do it faster and with greater control.”

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Everyone is in a hurry for data. With Qualtrics, we can create a survey in a couple of hours, send it out on a Friday, and have all the insights we need by Monday. Having the data to validate our decisions keeps us from making risky decisions. We also increase the engagement with our customers as they feel that they have a voice.

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Qualtrics has been a lifesaver in our ability to support complex surveys to capture the level of consumer data necessary to drive business decisions for all of our brands. We are excited to use Qualtrics to support our net promoter and point-of-sale surveys.

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Challenges providing leading software and services to • Sending ad hoc concept testing projects to external research agencies was secure devices, data, and people. It expensive, gave up control, and had slow turnaround currently has over 188 million active users.

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With Qualtrics, our small team can conduct research across every area of the organization that we simply didn’t have the resources to do before. We have dramatically improved the turnaround time to distribute surveys and get actionable results. Our stakeholders love the ability to view their report data in real time, particularly the ability to scroll through comments.

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Managing the quantitative research requests for multiple product lines was challenging before implementing Qualtrics. Now with Qualtrics Panels; a library of surveys to choose from; and the ability to easily collaborate with other research team members by sharing surveys makes managing multiple requests so much easier.

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We use Qualtrics Panels for our online studies where we need specific types of respondents across multiple industries. The Qualtrics Panels team has been great in helping us find the right participants in a short amount of time. We’re a small group, so having a dedicated Qualtrics project manager to oversee our projects is like having an extension of our team.

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The product is so easy to use that I can create a great looking pop-over in minutes with interesting imagery, a good question, and the right branding. The fact that I am a lawyer and am changing website content means that anyone can do it.

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Qualtrics allows us to be more responsive to our research needs with a more cost-effective approach, instead of being required to outsource research or, in some cases, not conduct research altogether because of budget constraints. Now we are able to help guide the business in near real-time with more consumer feedback.

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Our clients are top Fortune 50 brands with exceptionally high standards. To get the right insights from our large population of digital moms, we had to become a powerful research company, as well as a media company. Our clients count on us to provide the real-time research that drives their product and advertising strategies.

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Citrix gives businesses the ability to embrace consumerization using virtualization, networking, collaboration and cloud technologies. More than 230,000 enterprises rely on Citrix virtualization, networking and cloud solutions to deliver over 100 million corporate desktops and touch 75 percent of internet users each day.

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Clayton Homes is the nation’s leading manufactured and modular home builder, leading the industry with its innovative approach to home construction. Clayton Homes has been recognized with many awards such as MHI Manufacturer of the Year; ENERGY STAR Partner of the Year; and numerous MHI home design awards—all of which are a true testament to its dedication to delivering quality homes.

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We could work with panel companies on our own, but Qualtrics Panels makes it so much easier with a dedicated account manager. We can free up time to spend on our research and analysis, rather than worrying about finding the right audience and managing quotas. The service we get from Qualtrics is hard to beat; it’s some of the best customer service I’ve ever encountered.

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We achieved a 97% on-time completion rate for our performance reviews this year because we made the process so easy with Qualtrics 360. We received overwhelmingly positive response from managers and associates on both the process and the relevance of the final results. One manager commented that one review used to take three days, but with Qualtrics 360 he could do three reviews in one day.

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Qualtrics has a wide breadth of capabilities and is extremely intuitive, eliminating the need to use an external vendor to help manage our new product development surveys. Qualtrics allows us to rotate attributes, rotate concepts and control quota groups in our surveys with a click of a button which was not feasible before. Qualtrics is essential to our business needs.

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With Qualtrics, E*TRADE executes five times the amount of advertising research—and we do it in half the time for one-third the cost. We can’t afford to wait weeks for reports. Getting feedback in a matter of days to make data-driven decisions can make all the difference. It helps make our entire organization more efficient, agile and smart.

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EDHEC Business School is a French university specializing in business and management. With over 100 years of history, EDHEC is among the leading business schools in Europe, internationally recognized for its academic and research impact as well as its unique synergies with the business world. The university offers 5 international campuses, and students hail from 91 different countries.

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We have a sophisticated website and need to ensure that we are giving customers the best possible experience. With Qualtrics, we can gather more types of consumer insight than we could before and with high quality surveys that match our brand.

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Evolving Strategies is leading a paradigm shift in public opinion research, integrating opinion and behavioral research in an experimental framework. The company uses online surveys, double-blind, controlled experiments, and creative research designs to discover what really moves people.

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“A key element in trying to improve retention and graduation rate is knowing what students need and want, and understanding their expectations and where there is disconnect or dissatisfaction. Information is both power and powerful. Qualtrics gives us that power with a solution that enables us to gauge the satisfaction levels of our students.

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After a one-hour demo, we were ready to program a survey and send it out the next day. The Qualtrics user interface is so clean, easy and intuitive and allows us to create more visually appealing surveys. Even our agents commented that they had never seen a survey like this and actually thanked us for including them in the process.

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“Other products didn’t allow us to manage workflows and access data like we required. We had to feel like we owned how we worked with the tool, and that’s something only Qualtrics offered.

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“Now we can create surveys in hours, rather than waiting weeks for a third-party firm, and without any programming. We’re growing both the scope and scale of our research and can do ten times the amount of research we could do in the past.

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Solution • Using Qualtrics Research Suite, an automated survey is triggered based on “Qualtrics is a really easy way to not only collect the to turn that data into actionable information.”

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We have changed our mindset from limiting our market research to big projects only, because of the cost, to validating many of our decisions with data. We follow the voice of the customer and adjust course when it contradicts our initial hypothesis. Qualtrics gives us the tools to make better decisions and deliver products that our consumers love.

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With Qualtrics we are able to keep our research in-house because it is so easy to manage surveys and analyze the data. This is critical in order for ING to be able to take immediate action based on the client and employee feedback we are capturing.

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Qualtrics is so flexible and their account team is awesome! With Qualtrics we’re able to collect more data to make better decisions so we can be right more often. Having a single platform for research allows our team to conduct any kind of research in-house, whether for customer feedback to improve NPS, market research for product development, or employee feedback to build a great culture. Qualtrics helps us be smart and nimble.

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Using Qualtrics is professionally satisfying because it makes it enjoyable to figure out solutions for our clients. Qualtrics has created a complete line of business for us and we love helping Qualtrics clients take their research to the next level. No other solution on the market offers the same capabilities for the price.

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There is a new level of excitement across all of Jackson Healthcare operating companies about market research because of Qualtrics. This enthusiasm is truly empowering to our operating companies and has created greater thought leadership for Jackson Healthcare during such a vulnerable time in our industry.

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We strive to be the voice of the customer, not of the corporation. If customers are asked to share their opinion and time, we have to turn it into real insights for the company and real benefits for the customer—we couldn’t do that without an innovative partner like Qualtrics.

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We tried off-the-shelf assessment solutions, but they were too slow and inflexible for us. Relying on the vendor to create the reports took too much time and removed the impact that immediate feedback can have on employee development. With Qualtrics 360, we are providing a fantastic solution for all our employees to develop their careers, and we can do it easily, quickly and cost-effectively.

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Kronos is the global leader in delivering workforce management solutions in the cloud. Tens of thousands of organizations in more than 100 countries — including more than half of the Fortune 1000® — use Kronos to control labor costs, minimize compliance risk, and improve workforce productivity. Learn more about Kronos industry-specific time and attendance, scheduling, absence management, HR and payroll, hiring, and labor analytics applications at www.kronos.com. Kronos: Workforce Innovation That Works™.

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Because Qualtrics is so user friendly and efficient, we have been able to ask our customers about many topics; everything from evaluating and defining our shipping and service strategy based on consumer feedback to keeping a pulse on our overall customer satisfaction. We are a highly data-driven organization and the voice of the customer is one of the most valuable data points.

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Qualtrics is an amazing research platform and is easily the best tool we use. Its intuitive interface makes managing surveys from creation to analysis a snap and allows LATAM to make critical business decisions with customer feedback at the forefront.

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Qualtrics has given us an edge. We know what we want to do, and now we’re not limited by time or resources. We have the flexibility to understand our many audiences quickly by doing more research faster and better. Our executive team is also noticing the increased speed and quality of insight which has raised the effectiveness and visibility of our research team.

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Voice of the customer feedback is extremely important to our executive team. We couldn’t remain competitive without it. With Qualtrics, we’re able to tap insights from thousands of customers that we couldn’t reach in the past. Not only do we get more relevant data to run our business, but we can also build ongoing relationships with patients and family members.

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Without Qualtrics we would be at a loss for collecting all of the data and feedback required to support our program. The insight we have allows us to continually drive program improvements and educate our professionals, ensuring we are doing all we can for the children.

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Qualtrics has allowed us to better serve our customers and distributors. We now have a real-time pulse and are able to change with the needs of our customers and distributors. We’re not only seeing huge cost savings but also a significantly high customer satisfaction rate as a result.

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We had seamless account service with the Qualtrics Panels team and impeccable response times. With a dedicated account manager to run the process, we got the results we needed in a weekend. Having the right data, at the right time, from the right audience made all the difference. We saved thousands of dollars in design and production costs.

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“Qualtrics understands academic research. The solution can do all things the others do, plus it has capabilities that are really advantageous to experimental research. Qualtrics is the equivalent of Google’s search tool. I can’t imagine doing this work without it.

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Oriflame needs to respond to its consumer in order to stay ahead of the competition. With Qualtrics we can quickly and confidently get the immediate consumer feedback we need to make the right decisions for our product offerings and catalog layout. This is critical to our continued success.

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Qualtrics won us over by providing a flexible technology platform. We needed to have the ability to run surveys swiftly, customize the questionnaires, and run our own reports. Using Qualtrics, we can administer multi-rater reviews across our entire global workforce and reinforce everyone’s accountability for personal development.

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Qualtrics has been a priceless addition to my research toolbox. Our executives are now able to keep a pulse on the business in real time, which is instrumental to our day-to-day operations. We see Qualtrics supporting future research for our HR and advertising teams.

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Precision Research is both a marketing research consulting firm and a data collection company, administering surveys to consumers and industry decision makers. The company conducts qualitative and quantitative research to help companies create and improve products and services based on what the market desires.

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With Qualtrics 360, we have complete control over the 360-degree feedback process with the ability to customize forms, integrate our own content, and run our own reports. When we have questions, the customer service from Qualtrics has been phenomenal. We have a culture of providing exceptional service for our customers, known as Fanatical Support®, so it’s nice for us to be on the other side of great support with the Qualtrics team.

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Use REACHCares.com to invite feedback (including NPS data) through customized Qualtrics surveys for all three groups of customers, with email triggers set to notify leadership team of detractors •

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Rocket Fuel is a data-driven company and Qualtrics allows us to use this industry and client data to continually improve and get smarter about online advertising and what we can bring to the table for our clients. This real-time insight helps us be a thought leader in the market and retain and grow our client base.

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We needed a more robust and flexible assessment platform to meet the requirements of our large, global client organizations. With Qualtrics 360, we can design and generate our own reports, speeding up the engagement process and allowing us to provide clients with actionable data. Qualtrics also gives us the ability to provide both hierarchical and longitudinal reports, which has been a key differentiator in our assessment business offering. Delivering high-quality reports greatly improves our ability to help clients achieve measurable results – particularly where we are repeating assessments and redefining benchmarks for our clients.

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“Qualtrics completely changes research productivity. As an example, we were doing a curriculum redesign recently and someone mentioned that we should ask for the input of our alumni. It was a Monday and we were sitting down on Thursday. In the past, it would have taken six weeks to gather that kind of information. Now, we can obtain a lot of data in three days.

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Using Qualtrics, we can create even complex surveys in a matter of hours that match our branding and that are engaging, not overwhelming, for respondents. We get a more sophisticated feel, without extra set-up time.

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Sanford’s vision of improving the human condition through exceptional care, innovation and discovery is not only applicable to our patients, but also to our employees and physicians. Through our work with Qualtrics, we have created an innovative Human Capital solution that effectively connects our human capital to our organizational results. This connection allows us to quickly focus resources on the most important drivers and to join the era of Big Data.

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“Qualtrics is the standard now. Everyone uses it. The solution has made research tremendously more convenient and by making it more convenient, it allows us to be more productive. I can’t imagine a situation where you wouldn’t use Qualtrics to run a survey. It’s not even a question; you can’t do what we do without it.

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We couldn’t find another product on the market with the flexibility that we get with Qualtrics 360. It’s also easy to use so it doesn’t take a week of training to learn or teach. We have raised our level of service with the ability to conduct professional assessments and generate fast, customized reports for our global customers.

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Our customer insights used to be very anecdotal, but with Qualtrics we can identify our customers’wants, needs, and expectations. We’re now able to actually know — not guess.

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We’re all about innovation, so everything that comes from us needs to reflect our company and brand. The ability to create fun and innovative surveys creates a better customer experience and increases our response rates. With the ability to get real-time results in a matter of days, Qualtrics is helping us gain a better understanding of our consumer’s needs, which helps shape decisions when it comes to creating products and marketing them to golfers.

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“Qualtrics is an easy and economical way for us to maintain a conversation with our customers. What we can do in minutes with Qualtrics used to take hours, from survey creation to reporting. Dynamic reporting is the biggest value for us. Now we can create reports with a click of a button and send stakeholders a link to view real-time data.

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Through The Weather Channel, weather.com, Weather Underground, Intellicast.com and third-party publishing partners, The Weather Company provides millions of people every day with the world's best weather forecasts, content and data, connecting with them through television, online, mobile and tablet screens. Through WSI and Weather Central, the company delivers superior professional weather services for the media, aviation, marine and energy sectors.

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There hasn’t been anything we’ve wanted to do that we haven’t been able to do using Qualtrics Research Suite. Qualtrics has paid for itself with the reduction of outsourced research costs and the ability to do more of our own research faster and better.

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The research we can conduct with Qualtrics has made HR a more analytical and strategic function within the organization. You can’t argue with data. We are helping to drive real business changes based on employee and customer insights. As a result, our company culture is actually a huge competitive differentiator.

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With Qualtrics, I ran a quick query comparing instructor rating with how students rated the syllabus and found a huge correlation. With that information, we have been able to implement data driven solutions by creating targeted training so instructors can write more effective syllabi and improve their scores.

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Dr. Corinne Bendersky’s research centers on individuals’ behavior in both group and organizational settings. Dr. Bendersky’s focus is on perceptions of individual status and power, fair treatment and the effects of conflicts in groups. Her findings speak to the dynamics that impede or facilitate an individual’s willingness and ability to share information, to make effective decisions, and to collaborate on interdependent tasks as well as what informs an individual’s motivation, commitment to the organization, and, ultimately, performance.

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Dr. Donald Rosenstein, a psychiatrist, and Dr. Justin Yopp, a psychologist, both from UNC Chapel Hill, created the Single Fathers Due to Cancer program, the only program of its kind in the world. The program’s mission is to help men who become single fathers because of cancer cope with the loss of their wife or partner, meet the demands of sole parenthood, and manage their children's grief. An estimated 25,000 men lose a wife to cancer each year. The program’s long-term goal is to develop and disseminate a standardized approach to help single fathers. To learn what will best meet the needs of these fathers, Rosenstein and Yopp work along with Teresa Edwards, Assistant Director for Survey Research and Development at the Odum Institute for Research in Social Science, to survey widowers using Qualtrics Research Suite.

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For more than 20 years, the University of Wisconsin Center for Tobacco Research and Intervention (UW-CTRI) has worked to help smokers to quit. UW-CTRI is nationally recognized for its groundbreaking tobacco research. Beyond studying ways to improve treatments, other studies at UW-CTRI are looking at how to improve the effectiveness of community, state and national responses to reduce the emotional, physical, and financial consequences of smoking. David Fraser, Assistant Director for Research Administration at UW-CTRI, describes one current project that is recruiting 1,500 smokers for a three-year study that begins with a 12-week cessation program. Participants are surveyed regularly about cravings, if they smoke, when they smoke, and asked about whether they were able to quit successfully.

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We were in the process of revamping our website when we saw Qualtrics Site Intercept and were blown away. Our hotels love the ability to provide special offers for their target audiences and our website visitors like the personalized touch. The product’s ease of use allows us to change website content in minutes and without having to bother IT.

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With Qualtrics we have improved our ability to widen the scope of our research initiatives. We can generate real-time reports in minutes to review in our weekly senior leadership meetings. I can even do cross-tab reports in two clicks.

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The fast turnaround of data has been our primary concern—now we can deliver employee engagement results in real time while they are still relevant and top of mind. Dashboards make it easy to sift through large quantities of data at once, including the ability to drill down on any particular field. Because we can give managers detailed reports that are so easy to understand, they don’t need to come back to us with lots of questions or requests for new cuts of data.

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“Programming has a steep learning curve that can be daunting, especially to PhD students who are very busy with the research programs. Qualtrics eliminates the need to do any programming for the vast majority of our research. Also, researchers can now use features that they wouldn’t otherwise be able to because learning to program something for a single experiment would be too cumbersome.

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Our consumers love to share their opinions and Qualtrics captures this feedback first-hand. This consumer insight is invaluable to the growth of Yankee Candle and allows us to continually meet our consumers’ needs.

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Professor Karl Ho is a senior lecturer and the Director of Academic Computing in the School of Economic, Political and Policy Sciences at the University of Dallas Texas. His research focuses on comparative politics, democratization and peace processes, and elections and politics in East Asia. Ho presented a paper he co-authored at the Midwest Political Science Association’s annual conference in Chicago. The study focused on how students from four countries (China, Vietnam, South Korea, and India) use the Internet for political involvement and how their attitudes toward democracy in their home countries differ. In addition, Professor Ho is currently involved in a study gauging the reactions of Nigerian citizens to China’s current aid programs in Nigeria.

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