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We have changed our mindset from limiting our market research to big projects only, because of the cost, to validating many of our decisions with data. We follow the voice of the customer and adjust course when it contradicts our initial hypothesis. Qualtrics gives us the tools to make better decisions and deliver products that our consumers love.
Citrix gives businesses the ability to embrace consumerization using virtualization, networking, collaboration and cloud technologies. More than 230,000 enterprises rely on Citrix virtualization, networking and cloud solutions to deliver over 100 million corporate desktops and touch 75 percent of internet users each day.
From a business process perspective, Susan realized that she’d need to cultivate an empathic approach throughout the development process in order for feedback to be best realized. She figured what better way for engineers to appreciate customer feedback than to be the customer. Susan has since launched “Trade Places with an Advertiser”, a four-week immersion program where engineers assume the role of advertiser for small-business owners. With no training, the engineers must figure out how to use the Bing Ads platform, run real ads as if they were a busy small business owner and then track their pain points in UserVoice.
Aurora Market Research understands the challenges facing modern MR. Its clients want to deploy increasingly complex and creative surveys that offer outstanding respondent experiences and deliver the high quality data they need to drive decision-making.
Case Studies, Success Stories, Customer Stories & Customer Reviews of individual Qualtrics customers - their use cases, successful stories, customer references, approaches, and customer success results of using the software. Read these Case Studies, Success Stories, Customer Stories & Customer Reviews to decide if Qualtrics is the right business software or service for your company.
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