What is Brand Intelligence Software?

Introduction

A business or brand’s customers talk about a brand online, which makes it important for the company to monitor these conversations so they can understand what their audience wants. By gathering data on brand intelligence, you can build a clear picture of how your consumers talk, think and feel about your brand. Further, you can use the insights to improve your products, refine your brand message and get an edge over competitors.

Brand intelligence software helps you to collect and interpret data to comprehend your audience’s sentiment. It enables you to track online conversations so you can learn about your customers’ feelings toward your brand. The platform allows you to collect brand intelligence data from sources such as blogs, social media, industry forums, third-party reviews, news outlets etc.

A lot of brand intelligence software solutions are free, but if you want advanced features, you can select an all-in-one paid service. You can make your decision based on your budget and needs. Three popular brand intelligence products are Mention, Social Mention and Google Alerts.

Features of Brand Intelligence Software

Monitoring Program

A brand intelligence software solution can monitor different types of business activities and customer feedback across the internet. It typically tracks billions of sources in multiple languages, providing a vast and rich source of data to brands on what is trendy and popular. Enterprises can use the platform to engage with users who offer feedback.

Utilize Influencers

Marketers can leverage the software to find and hire influencers who can produce interest in their brands. Plus, they can create reports to monitor the performance of their brand. Marketers can also track campaigns and identify new coverage outlets and opportunities for their brand.

Global Reach

Leading brand intelligence solutions use a vast online network which includes websites, blogs, and social platforms to allow you to access billions of conversation sources in multiple languages. This gives you a worldwide reach that you can leverage to interact with a larger audience in real time.

Performance Analytics

The product also presents performance analytics features to assist you to monitor your performance and obtain insights on good and bad practices. It typically classifies all mentions by criteria like language, influence, location, sentiment, source type, date etc.

Filter Data

Brand intelligence software permits you to filter the data obtained so you can focus on conversations relevant to your brand. You can link all your social site accounts to enable your team to work in one place. This also helps you to ensure all mentions are emailed properly and all tasks are assigned.

Benefits of Brand Intelligence Software

Introduce New Products

Learn vital key insights to launch new products on the market.

Monitor Crisis Situations

Effectively react to crisis situations and track response over time

Gauge Campaign Effectiveness

Refine campaign content and monitor ROI.

Benchmark Important Competitors

Compare your brand’s performance against competitors in the industry.

Monitor Vital Issues

Track relevant and important issues to your objectives.

Enhance Brand Health

Gauge brand health and compare it against competitive set.