Brandwatch is the world’s leading social intelligence company. Brandwatch Analytics and Vizia products fuel smarter decision making around the world. The Brandwatch Analytics platform gathers millions of online conversations every day and provides users with the tools to analyze them, empowering the world’s most admired brands and agencies to make insightful, data-driven business decisions. Vizia distributes visually-engaging insights to the physical places where the action happens.
“We want to know the public’s reaction, but also see how they interact with the campaign. Being able to quantify our social media efforts in order to evaluate the success or the failure of a corporate campaign helps us adjust our strategy and our future campaigns.”
“It cut out spreadsheets, it cut out Word docs, it cut out all the mess and the clutter — it was an all-in-one package that was professional and we knew that was a big thing for us to move forward.”
"We aim to establish relationships with the different social clusters that exist online. It is essential to understand who we are talking to if we wish to achieve visibility among these customers in such a saturated digital landscape."
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