Brandwatch is the world’s leading social intelligence company. Brandwatch Analytics and Vizia products fuel smarter decision making around the world. The Brandwatch Analytics platform gathers millions of online conversations every day and provides users with the tools to analyze them, empowering the world’s most admired brands and agencies to make insightful, data-driven business decisions. Vizia distributes visually-engaging insights to the physical places where the action happens.
"Market research is still very important, especially in ad-hoc projects. For example, when identifying and evaluating new trends, findings from social listening are increasingly being incorporated into the overall assessment."
“As this market was born, practically overnight, we were able to use Brandwatch to get specific insights on what this audience was interested in and what they needed support with, so we could cater experiences on our digital channels to meet their needs.”
"We recommend it [Brandwatch] to others because it’s user-friendly, it has all the tools in one place, and it’s suitable for both small and large teams."
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