Brandwatch is the world’s leading social intelligence company. Brandwatch Analytics and Vizia products fuel smarter decision making around the world. The Brandwatch Analytics platform gathers millions of online conversations every day and provides users with the tools to analyze them, empowering the world’s most admired brands and agencies to make insightful, data-driven business decisions. Vizia distributes visually-engaging insights to the physical places where the action happens.
“Brandwatch was invaluable in working out the exposure the campaign had received in global media, the cumulative reach of the campaign, and the local impact.“
"The beauty of Brandwatch is that we feel the love or the hate very quickly – instantly in fact. This gives a good measure of how our output is received, so the digital world is fast becoming a proxy for our broadcasts.”
"Being a GloCal organisation is about finding the right balance between working closely together at a global level while allowing our many strong local brands and initiatives to flourish."
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