Brandwatch is the world’s leading social intelligence company. Brandwatch Analytics and Vizia products fuel smarter decision making around the world. The Brandwatch Analytics platform gathers millions of online conversations every day and provides users with the tools to analyze them, empowering the world’s most admired brands and agencies to make insightful, data-driven business decisions. Vizia distributes visually-engaging insights to the physical places where the action happens.
“We took our current measurement model with Brandwatch and scaled the heck out of it.”
"Market research is still very important, especially in ad-hoc projects. For example, when identifying and evaluating new trends, findings from social listening are increasingly being incorporated into the overall assessment."
"Brandwatch Consumer Research has assisted us in our pitches. We are able to pull out all kinds of insights on what people are saying, if it is positive or negative, if there are any specific mentions of a product or service, and lots more. In the case of the pandemic, we were able to provide insights used in pitches, showing that consumers are listening to radio from home. We were able to provide our clients with both insights and proposals that gave them the confidence to advertise with us."
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