“Latana's brand tracking insights have helped us better understand how our brands performed in Colombia within the Shampoo & Conditioner and Haircare category. Their data gave us granular monthly updates to core KPIs to assess the impact over time and within key segments based on hair type.”

"We love working with the Latana team. They have produced a product that is really helpful in analyzing data. It has allowed us to prove the value of brand advertising and given us an understanding of the maturity of our product/brand across different markets."