YouGov is an international online research data and analytics technology group. Their mission is to offer unparalleled insight into what the world thinks. Their innovative solutions help the world’s most recognised brands, media owners and agencies to explore, plan, activate and track better marketing activities. At the core of their platform is an ever-growing source of connected consumer intelligence that has developed daily over their 20 years of operation.
"YouGov’s BrandIndex has made it possible for us to take the entire business on the journey with us since we rebranded. Visually demonstrating the benefits of investing in our brand over time has helped us better justify our brand marketing spend and strategy. In a competitive industry like ours, it's fantastic to be able to measure our progress against other agents."
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