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YouGov is an international online research data and analytics technology group. Their mission is to offer unparalleled insight into what the world thinks. Their innovative solutions help the world’s most recognised brands, media owners and agencies to explore, plan, activate and track better marketing activities. At the core of their platform is an ever-growing source of connected consumer intelligence that has developed daily over their 20 years of operation.
“The Freedom of Mobility Forum DNA is made of facts and data. Our collaboration with YouGov was a natural move, starting our second edition of our live debate. We wanted …
“Media monitoring data is of limited value in a crisis situation because it doesn’t truly capture whether bad headlines are hurting brand perceptions or purchase consideration. By leveraging YouGov’s BrandIndex …
“With YouGov’s rapid pre-test capabilities we are able to gain a valuable understanding of consumer sentiment so we can make data-informed, strategic marketing decisions before the ad launches on TV.”
Read YouGov Reviews, Testimonials & Customer References from 45 real YouGov customers.
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