YouGov is an international online research data and analytics technology group. Their mission is to offer unparalleled insight into what the world thinks. Their innovative solutions help the world’s most recognised brands, media owners and agencies to explore, plan, activate and track better marketing activities. At the core of their platform is an ever-growing source of connected consumer intelligence that has developed daily over their 20 years of operation.
“YouGov was extremely prompt in delivering the project. They were very receptive to our suggested changes and provided sound advice on how we could reduce bias. The results were compiled and presented in their dataset, which was easy to comprehend, and we could also download the raw results for our own analysis. YouGov also reviewed relevant public materials, such as the mention of the survey results in the PACT 2021 Impact Report.”
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