“Media monitoring data is of limited value in a crisis situation because it doesn’t truly capture whether bad headlines are hurting brand perceptions or purchase consideration. By leveraging YouGov’s BrandIndex data, we are able to show the actual impact of a reputational event and help provide PR and risk professionals …
“YouGov tools allowed us to add an extra layer of depth to our partnership proposals and helped us sign meaningful sponsors by demonstrating the value that brands can achieve by working with us.”
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