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Dynata is the world’s largest first-party data and insights platform. With a reach that encompasses 62 million consumers and business professionals globally and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum – from strategy, innovation, and branding to advertising, measurement, and optimization. Dynata serves nearly 6,000 market research, media, and advertising agencies, publishers, consulting and investment firms and corporate customers in North America, South America, Europe, and Asia-Pacific.
“In this unprecedented year of 2020, we’ve all been challenged to understand and react to consumer changes in real-time, heightening the need for rapid, data-led, actionable insights. Our new transformational …
“Properly measuring the impact of native advertising is a key to accelerating its adoption with brand advertisers. However, obtaining enough survey results around the entire True Native experience–exposure to both …
“Thanks to the new, continuous, Dynata-powered Brand Tracker and its visual online dashboards, the monitoring of our brands has become a key priority and part of monthly management steering. Not …
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