Qualtrics

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Read 287 Qualtrics reviews and testimonials from customers, explore 259 case studies and customer success stories, and watch 34 customer videos to see why companies chose Qualtrics as their Brand Intelligence Software

Qualtrics is the technology platform that organizations use to listen, understand, and take action on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments and entire organizations to manage the four core experiences of business—customer, employee, product and brand—on one platform. Over 10,500 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture and build iconic brands. To learn more, please visit www.qualtrics.com.

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  • 287 Testimonials View
  • 259 Case Studies View
  • 34 Customer Videos View
Customer Rating Review Score based on 6742 reference ratings
4.7/5.0 (6742)
  • Summer 2026 Top Performer Brand Intelligence Software
  • Summer 2026 Market Leader Competitive Intelligence Software
    • Winter 2026 Market Leader Review & Reputation Management Software
    • Winter 2026 Market Leader Customer Feedback Management Software
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More from Qualtrics

Featured Testimonials

  • "We felt like we had the right services in place. [The next step] was really to make sure the experience was matching and connecting them with that infrastructure and those …

  • “In ten months, with the help of Qualtrics, we have fielded over 75 short polls and long-form surveys to our Soundboard members, each one averaging approximately 2,000 completed surveys. The …

  • "We needed to evaluate our programs’ effectiveness with regard to impacting young people’s mental health and reaching our target group. We needed a provider that would allow us to conduct …

Featured Case Studies

  • Beechcraft - Customer Case Study

  • How PVH connects designers to sales in high-end fashion

  • RackSpace - Customer Case Study

Featured Customer Videos

  • Allianz Global Assistance - Customer Success Story (Allison Windon - Global Practice Director)
  • Lumen - Customer Success Story (Kristina Nissen - Senior Vice President, Strategic Pursuits and Mid-Market)
  • ServiceNow - Customer Success Story (MATT LOMBARDI - Global VP of Customer Experience)

Additional Qualtrics Information & Resources

Read Qualtrics Reviews, Testimonials & Customer References from 287 real Qualtrics customers.

Browse Qualtrics Case Studies, Customer Success Stories, & Customer References from 259 businesses that use Qualtrics.

Watch Qualtrics Customer Videos to learn why 34 businesses chose Qualtrics.