Qualtrics

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Read 272 Qualtrics reviews and testimonials from customers, explore 237 case studies and customer success stories, and watch 30 customer videos to see why companies chose Qualtrics as their Brand Intelligence Software

Qualtrics is the technology platform that organizations use to listen, understand, and take action on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments and entire organizations to manage the four core experiences of business—customer, employee, product and brand—on one platform. Over 10,500 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture and build iconic brands. To learn more, please visit www.qualtrics.com.

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Customer Rating Review Scorebased on 6323 reference ratings
4.7/5.0 (6323)
  • Top Performer 2025 2025
    Summer 2025Top PerformerBrand Intelligence Software
  • Market Leader 2025 2025
    Summer 2025Market LeaderCompetitive Intelligence Software
    • Market Leader 2025 2025
      Winter 2025Market LeaderReview & Reputation Management Software
    • Market Leader 2025 2025
      Winter 2025Market LeaderCustomer Feedback Management Software
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Featured Testimonials

  • “Qualtrics Site Intercept gives us the flexibility to change our website on the fly, whether responding to breaking news or highlighting top stories. We can provide website visitors with targeted and relevant content, so we’re not bombarding them with messages that don’t make sense. By using Site Intercept, we can present new site content or promotional materials without having to use ad space, which is like getting free real estate on a site.”

  • “We use Qualtrics to increase engagement and improve retention for students overcoming adaptive challenges. It’s been a total game changer for our institution.”

  • “Speed to insights has become even more critical during the pandemic. Qualtrics equips Australian Red Cross with insights to quickly synthesise and act on.”

Featured Case Studies

  • Brown-Forman - Customer Case Study

  • Sony - Customer Case Study

  • BHP - Customer Case Study

Featured Customer Videos

Additional Qualtrics Information & Resources

Read Qualtrics Reviews, Testimonials & Customer References from 272 real Qualtrics customers.

Browse Qualtrics Case Studies, Customer Success Stories, & Customer References from 237 businesses that use Qualtrics.

Watch Qualtrics Customer Videos to learn why 30 businesses chose Qualtrics.