Qualtrics

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Read 283 Qualtrics reviews and testimonials from customers, explore 247 case studies and customer success stories, and watch 34 customer videos to see why companies chose Qualtrics as their Brand Intelligence Software

Qualtrics is the technology platform that organizations use to listen, understand, and take action on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments and entire organizations to manage the four core experiences of business—customer, employee, product and brand—on one platform. Over 10,500 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture and build iconic brands. To learn more, please visit www.qualtrics.com.

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Customer Rating Review Scorebased on 6409 reference ratings
4.7/5.0 (6409)
  • Top Performer 2025 2025
    Summer 2025Top PerformerBrand Intelligence Software
  • Market Leader 2025 2025
    Summer 2025Market LeaderCompetitive Intelligence Software
    • Market Leader 2025 2025
      Winter 2025Market LeaderReview & Reputation Management Software
    • Market Leader 2025 2025
      Winter 2025Market LeaderCustomer Feedback Management Software
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Featured Testimonials

  • "Successfully addressing patients' health and wellbeing is the top priority for any health system. But maybe Priority 1A is to also make it a great experience for them. Because frankly if you don’t, they ultimately will go find someone else who will provide a great experience for them."

  • “Our research budget hasn’t changed, but we have increased the volume of research we are doing across the organization. The word is getting out about Qualtrics. People always want more data. Qualtrics helps our research team conduct diverse studies that would cost hundreds of thousands of dollars to outsource.”

  • “Since we don’t have a commodity to offer in the financial services market, America First Credit Union has to provide the best possible experience to its members every day. Qualtrics allows us to put our members first because we can act quickly on real-time feedback.”

Featured Case Studies

  • Breaking Media - Customer Case Study

  • Gogo - Customer Case Study

  • With Qualtrics, we know what outdoor family enthusiasts care about

Featured Customer Videos

Additional Qualtrics Information & Resources

Read Qualtrics Reviews, Testimonials & Customer References from 283 real Qualtrics customers.

Browse Qualtrics Case Studies, Customer Success Stories, & Customer References from 247 businesses that use Qualtrics.

Watch Qualtrics Customer Videos to learn why 34 businesses chose Qualtrics.