Qualtrics

Premium
Read 272 Qualtrics reviews and testimonials from customers, explore 237 case studies and customer success stories, and watch 30 customer videos to see why companies chose Qualtrics as their Brand Intelligence Software

Qualtrics is the technology platform that organizations use to listen, understand, and take action on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments and entire organizations to manage the four core experiences of business—customer, employee, product and brand—on one platform. Over 10,500 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture and build iconic brands. To learn more, please visit www.qualtrics.com.

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Customer Rating Review Scorebased on 6326 reference ratings
4.7/5.0 (6326)
  • Top Performer 2025 2025
    Summer 2025Top PerformerBrand Intelligence Software
  • Market Leader 2025 2025
    Summer 2025Market LeaderCompetitive Intelligence Software
    • Market Leader 2025 2025
      Winter 2025Market LeaderReview & Reputation Management Software
    • Market Leader 2025 2025
      Winter 2025Market LeaderCustomer Feedback Management Software
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Featured Testimonials

  • “Customer support at Qualtrics is just phenomenal. Usually I dread calling a vendor with an issue, but not Qualtrics. It is a tribute to the company that everyone I talk to knows the product well enough to assess my issue and resolve it quickly.”

  • "To run an effective CX program, it needs to happen at a branch level. Qualtrics enables us to take a magnifying glass to each of our 11,500 branches, understand exactly what their strengths and weaknesses are, and deliver recommended actions to our branch teams based on best practices. In the last 9 months, we’ve become 4% easier to do business with, a metric that we continue to improve and that we know is tied to our bottom line."

  • “Qualtrics gives us a competitive advantage as we can we can demonstrate how online research is a better value than phone surveys. Using a variety of question types and audio-visual components makes a huge difference in helping respondents understand complex issues.”

Featured Case Studies

  • Sun Valley Resort - Customer Case Study

  • Breaking Media - Customer Case Study

  • How is UPS becoming a better company for all its 500K+ global employees

Featured Customer Videos

Additional Qualtrics Information & Resources

Read Qualtrics Reviews, Testimonials & Customer References from 272 real Qualtrics customers.

Browse Qualtrics Case Studies, Customer Success Stories, & Customer References from 237 businesses that use Qualtrics.

Watch Qualtrics Customer Videos to learn why 30 businesses chose Qualtrics.