Qualtrics

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Read 287 Qualtrics reviews and testimonials from customers, explore 249 case studies and customer success stories, and watch 34 customer videos to see why companies chose Qualtrics as their Brand Intelligence Software

Qualtrics is the technology platform that organizations use to listen, understand, and take action on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments and entire organizations to manage the four core experiences of business—customer, employee, product and brand—on one platform. Over 10,500 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture and build iconic brands. To learn more, please visit www.qualtrics.com.

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  • 287 Testimonials View
  • 249 Case Studies View
  • 34 Customer Videos View
Customer Rating Review Score based on 6721 reference ratings
4.7/5.0 (6721)
  • Summer 2026 Market Leader Competitive Intelligence Software
  • Winter 2026 Market Leader Review & Reputation Management Software
    • Winter 2026 Market Leader Customer Feedback Management Software
    • Summer 2025 Top Performer Brand Intelligence Software
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Featured Testimonials

  • “We were looking for a market research technology provider that could help us obtain a competitive advantage and would allow us to get one step ahead of the technology curve …

  • "Just measuring to measure does not advance the cause. It’s really about how you use the data to change your organizational, operational or clinical policies to enhance the patient experience."

  • "Business leaders don’t want to look at data, they want to look at results and actions. That’s what we can deliver with Quatrics."

Featured Case Studies

  • True Value - Customer Case Study

  • How Shake Shack builds products and experiences customers crave

  • City of Adelaide - Customer Case Study

Featured Customer Videos

  • Shake Shack - Customer Success Story (Charles Frankievich - Sr. Director Consumer Insights and Action)
  • ServiceNow - Customer Success Story (MATT LOMBARDI - Global VP of Customer Experience)
  • Under Armour - Customer Success Story (Clay Dean - Chief Innovation Officer)

Additional Qualtrics Information & Resources

Read Qualtrics Reviews, Testimonials & Customer References from 287 real Qualtrics customers.

Browse Qualtrics Case Studies, Customer Success Stories, & Customer References from 249 businesses that use Qualtrics.

Watch Qualtrics Customer Videos to learn why 34 businesses chose Qualtrics.