Qualtrics

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Read 287 Qualtrics reviews and testimonials from customers, explore 259 case studies and customer success stories, and watch 34 customer videos to see why companies chose Qualtrics as their Brand Intelligence Software

Qualtrics is the technology platform that organizations use to listen, understand, and take action on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments and entire organizations to manage the four core experiences of business—customer, employee, product and brand—on one platform. Over 10,500 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture and build iconic brands. To learn more, please visit www.qualtrics.com.

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  • 259 Case Studies View
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Customer Rating Review Score based on 6933 reference ratings
4.7/5.0 (6933)
  • Summer 2026 Top Performer Brand Intelligence Software
  • Summer 2026 Market Leader Competitive Intelligence Software
    • Winter 2026 Market Leader Review & Reputation Management Software
    • Winter 2026 Market Leader Customer Feedback Management Software
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Featured Testimonials

  • "Qualtrics helps us to incorporate feedback into the design process and take action on what local teams are seeing in their markets."

  • “With Qualtrics, we are able to drive business decisions based on the needs and desires of our actual customer base instead of sitting in a closed conference room making those …

  • “To operate at the speed modern business demands and strengthen our position as a leading employer, Olam chose Qualtrics to enable us to reimagine how we equip our employees with …

Featured Case Studies

  • How Aerolineas Argentinas moved from measurement to action

  • Blue Cross Blue Shield - Customer Case Study

  • Improving fan experience (beyond the 90 minutes on the pitch)

Featured Customer Videos

Additional Qualtrics Information & Resources

Read Qualtrics Reviews, Testimonials & Customer References from 287 real Qualtrics customers.

Browse Qualtrics Case Studies, Customer Success Stories, & Customer References from 259 businesses that use Qualtrics.

Watch Qualtrics Customer Videos to learn why 34 businesses chose Qualtrics.