Qualtrics

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Read 287 Qualtrics reviews and testimonials from customers, explore 259 case studies and customer success stories, and watch 34 customer videos to see why companies chose Qualtrics as their Brand Intelligence Software

Qualtrics is the technology platform that organizations use to listen, understand, and take action on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments and entire organizations to manage the four core experiences of business—customer, employee, product and brand—on one platform. Over 10,500 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture and build iconic brands. To learn more, please visit www.qualtrics.com.

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  • 287 Testimonials View
  • 259 Case Studies View
  • 34 Customer Videos View
Customer Rating Review Score based on 6834 reference ratings
4.7/5.0 (6834)
  • Summer 2026 Top Performer Brand Intelligence Software
  • Summer 2026 Market Leader Competitive Intelligence Software
    • Winter 2026 Market Leader Review & Reputation Management Software
    • Winter 2026 Market Leader Customer Feedback Management Software
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Featured Testimonials

  • "In just one year, Qualtrics has helped us to make huge improvements in customer satisfaction. Our NPS improvements are through the ceiling because now our customer service staff feel responsible …

  • "Qualtrics enables us to see our customers more holistically — especially our largest customers, who are buying multiple solutions from us. Qualtrics is the engine behind a very successful CX …

  • "It’s not just a survey platform. It enables us to deliver real-time feedback to close the loop on a customer level and gather a large volume of experience data."

Featured Case Studies

  • Precision Research - Customer Case Study

  • TaylorMade-adidas - Customer Case Study

  • Evolve Research - Customer Case Study

Featured Customer Videos

Additional Qualtrics Information & Resources

Read Qualtrics Reviews, Testimonials & Customer References from 287 real Qualtrics customers.

Browse Qualtrics Case Studies, Customer Success Stories, & Customer References from 259 businesses that use Qualtrics.

Watch Qualtrics Customer Videos to learn why 34 businesses chose Qualtrics.