Qualtrics

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Read 272 Qualtrics reviews and testimonials from customers, explore 237 case studies and customer success stories, and watch 30 customer videos to see why companies chose Qualtrics as their Brand Intelligence Software

Qualtrics is the technology platform that organizations use to listen, understand, and take action on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments and entire organizations to manage the four core experiences of business—customer, employee, product and brand—on one platform. Over 10,500 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture and build iconic brands. To learn more, please visit www.qualtrics.com.

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Customer Rating Review Scorebased on 6162 reference ratings
4.7/5.0 (6162)
  • Market Leader 2025 2025
    Summer 2025Market LeaderCompetitive Intelligence Software
  • Top Performer 2025 2025
    Summer 2025Top PerformerBrand Intelligence Software
    • Market Leader 2025 2025
      Winter 2025Market LeaderReview & Reputation Management Software
    • Market Leader 2025 2025
      Winter 2025Market LeaderCustomer Feedback Management Software
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Featured Testimonials

  • "It used to take us 4-8 weeks to run a product research project. Now, we can generate the level of insight in a third of the time - helping us to understand customers faster and take action to fix product issues or design entirely new experiences."

  • “We were waiting months for feedback Qualtrics was this nirvana moment. We can grab real-time information from people and know how they’re feeling about issues.”

  • “With Qualtrics, our small team can conduct research across every area of the organization that we simply didn’t have the resources to do before. We have dramatically improved the turnaround time to distribute surveys and get actionable results. Our stakeholders love the ability to view their report data in real time, particularly the ability to scroll through comments.”

Featured Case Studies

  • Clarins - Customer Case Study

  • University of Central Florida - Customer Case Study

  • MBC GROUP - Customer Case Study

Featured Customer Videos

Additional Qualtrics Information & Resources

Read Qualtrics Reviews, Testimonials & Customer References from 272 real Qualtrics customers.

Browse Qualtrics Case Studies, Customer Success Stories, & Customer References from 237 businesses that use Qualtrics.

Watch Qualtrics Customer Videos to learn why 30 businesses chose Qualtrics.