Qualtrics

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Read 283 Qualtrics reviews and testimonials from customers, explore 247 case studies and customer success stories, and watch 34 customer videos to see why companies chose Qualtrics as their Brand Intelligence Software

Qualtrics is the technology platform that organizations use to listen, understand, and take action on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments and entire organizations to manage the four core experiences of business—customer, employee, product and brand—on one platform. Over 10,500 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture and build iconic brands. To learn more, please visit www.qualtrics.com.

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Customer Rating Review Scorebased on 6460 reference ratings
4.7/5.0 (6460)
  • Top Performer 2025 2025
    Summer 2025Top PerformerBrand Intelligence Software
  • Market Leader 2025 2025
    Summer 2025Market LeaderCompetitive Intelligence Software
    • Market Leader 2025 2025
      Winter 2025Market LeaderReview & Reputation Management Software
    • Market Leader 2025 2025
      Winter 2025Market LeaderCustomer Feedback Management Software
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Featured Testimonials

  • “We use Qualtrics in all areas across the enterprise, including our dental business, stop loss and workers comp business, hospital system, and IT solutions business. We use Qualtrics in nearly every facet, for everything from employee research, to user testing, to concept and naming testing, to assessing perception of providers, to brand awareness research. Qualtrics has helped greatly to drive value in many ways across our enterprise, and we look forward to continuing this effort.”

  • "Qualtrics survey data gives CBS Interactive actionable insights to improve our products and make effective sales pitches to potential clients. These insights have resulted in successful product launches, millions in increased revenue, and double‐digit increases in brand awareness, all of which help to position CBS Interactive competitively in the digital marketplace.”

  • “The Qualtrics platform allows for quick, scalable analysis that can be easily shared across our organization to make fast decisions and support the intuition that has underpinned our success to date, We can share insights across our ops, finance, culinary and tech teams to more deeply understand what people love about our food and ensure that our guest experience both in stores and over digital channels like our app and website meets and exceeds their expectations.”

Featured Case Studies

  • Filling in critical gaps across the customer journey

  • With Qualtrics, we know what our people value most

  • BHP - Customer Case Study

Featured Customer Videos

Additional Qualtrics Information & Resources

Read Qualtrics Reviews, Testimonials & Customer References from 283 real Qualtrics customers.

Browse Qualtrics Case Studies, Customer Success Stories, & Customer References from 247 businesses that use Qualtrics.

Watch Qualtrics Customer Videos to learn why 34 businesses chose Qualtrics.