Qualtrics

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Read 287 Qualtrics reviews and testimonials from customers, explore 259 case studies and customer success stories, and watch 34 customer videos to see why companies chose Qualtrics as their Brand Intelligence Software

Qualtrics is the technology platform that organizations use to listen, understand, and take action on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments and entire organizations to manage the four core experiences of business—customer, employee, product and brand—on one platform. Over 10,500 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture and build iconic brands. To learn more, please visit www.qualtrics.com.

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Customer Rating Review Score based on 6863 reference ratings
4.7/5.0 (6863)
  • Summer 2026 Top Performer Brand Intelligence Software
  • Summer 2026 Market Leader Competitive Intelligence Software
    • Winter 2026 Market Leader Review & Reputation Management Software
    • Winter 2026 Market Leader Customer Feedback Management Software
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Featured Testimonials

  • "In just one year, Qualtrics has helped us to make huge improvements in customer satisfaction. Our NPS improvements are through the ceiling because now our customer service staff feel responsible …

  • “Qualtrics is helping grow the bottom line at HGS by equipping us with the capabilities and clarity needed to cultivate a happy and engaged global workforce.”

  • “Qualtrics has been a lifesaver in our ability to support complex surveys to capture the level of consumer data necessary to drive business decisions for all of our brands. We …

Featured Case Studies

  • SMART Technologies - Customer Case Study

  • Twilio - Customer Case Study

  • How PVH connects designers to sales in high-end fashion

Featured Customer Videos

Additional Qualtrics Information & Resources

Read Qualtrics Reviews, Testimonials & Customer References from 287 real Qualtrics customers.

Browse Qualtrics Case Studies, Customer Success Stories, & Customer References from 259 businesses that use Qualtrics.

Watch Qualtrics Customer Videos to learn why 34 businesses chose Qualtrics.