Qualtrics

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Read 287 Qualtrics reviews and testimonials from customers, explore 249 case studies and customer success stories, and watch 34 customer videos to see why companies chose Qualtrics as their Brand Intelligence Software

Qualtrics is the technology platform that organizations use to listen, understand, and take action on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments and entire organizations to manage the four core experiences of business—customer, employee, product and brand—on one platform. Over 10,500 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture and build iconic brands. To learn more, please visit www.qualtrics.com.

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  • 287 Testimonials View
  • 249 Case Studies View
  • 34 Customer Videos View
Customer Rating Review Score based on 6650 reference ratings
4.7/5.0 (6650)
  • Winter 2026 Market Leader Review & Reputation Management Software
  • Winter 2026 Market Leader Customer Feedback Management Software
    • Summer 2025 Top Performer Brand Intelligence Software
    • Summer 2025 Market Leader Competitive Intelligence Software
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Featured Testimonials

  • "Qualtrics is a key tool that allows us to prioritize actions with the greatest impact on the experience. Previously we had a survey delivery provider, but to analyze the information …

  • “We have a wide range of products with many components so it is important that we get insights into all facets of the product experience. With the ability to do …

  • “With Qualtrics, I ran a quick query comparing instructor rating with how students rated the syllabus and found a huge correlation. With that information, we have been able to implement …

Featured Case Studies

  • How PVH connects designers to sales in high-end fashion

  • rogenSi - Customer Case Study

  • Cars.com - Customer Case Study

Featured Customer Videos

Additional Qualtrics Information & Resources

Read Qualtrics Reviews, Testimonials & Customer References from 287 real Qualtrics customers.

Browse Qualtrics Case Studies, Customer Success Stories, & Customer References from 249 businesses that use Qualtrics.

Watch Qualtrics Customer Videos to learn why 34 businesses chose Qualtrics.