Qualtrics

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Read 283 Qualtrics reviews and testimonials from customers, explore 247 case studies and customer success stories, and watch 34 customer videos to see why companies chose Qualtrics as their Brand Intelligence Software

Qualtrics is the technology platform that organizations use to listen, understand, and take action on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments and entire organizations to manage the four core experiences of business—customer, employee, product and brand—on one platform. Over 10,500 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture and build iconic brands. To learn more, please visit www.qualtrics.com.

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Customer Rating Review Scorebased on 6384 reference ratings
4.7/5.0 (6384)
  • Top Performer 2025 2025
    Summer 2025Top PerformerBrand Intelligence Software
  • Market Leader 2025 2025
    Summer 2025Market LeaderCompetitive Intelligence Software
    • Market Leader 2025 2025
      Winter 2025Market LeaderReview & Reputation Management Software
    • Market Leader 2025 2025
      Winter 2025Market LeaderCustomer Feedback Management Software
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Featured Testimonials

  • “Whatever we can think of to do, we can do with Qualtrics Site Intercept. One afternoon, we put together a ‘weather sentiment’ survey to find out the effects of a cold snap on certain product categories. We set it up in three hours on a Friday afternoon and by Monday morning had great results. This would have been impossible with our previous solution.”

  • “There were so many things that we identified as potential pitfalls for that process, That was very beneficial for us.”

  • "The speed and surgical nature it provides is going to be a game-changer."

Featured Case Studies

  • Mitre 10 - Customer Case Study

  • Sanford Health - Customer Case Study

  • Vietnam Airlines - Customer Case Study

Featured Customer Videos

Additional Qualtrics Information & Resources

Read Qualtrics Reviews, Testimonials & Customer References from 283 real Qualtrics customers.

Browse Qualtrics Case Studies, Customer Success Stories, & Customer References from 247 businesses that use Qualtrics.

Watch Qualtrics Customer Videos to learn why 34 businesses chose Qualtrics.