Qualtrics

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Read 272 Qualtrics reviews and testimonials from customers, explore 237 case studies and customer success stories, and watch 30 customer videos to see why companies chose Qualtrics as their Brand Intelligence Software

Qualtrics is the technology platform that organizations use to listen, understand, and take action on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments and entire organizations to manage the four core experiences of business—customer, employee, product and brand—on one platform. Over 10,500 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture and build iconic brands. To learn more, please visit www.qualtrics.com.

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Customer Rating Review Scorebased on 6251 reference ratings
4.7/5.0 (6251)
  • Market Leader 2025 2025
    Summer 2025Market LeaderCompetitive Intelligence Software
  • Top Performer 2025 2025
    Summer 2025Top PerformerBrand Intelligence Software
    • Market Leader 2025 2025
      Winter 2025Market LeaderReview & Reputation Management Software
    • Market Leader 2025 2025
      Winter 2025Market LeaderCustomer Feedback Management Software
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Featured Testimonials

  • “To operate at the speed modern business demands and strengthen our position as a leading employer, Olam chose Qualtrics to enable us to reimagine how we equip our employees with the resources, services, and tools to support their work and development.“

  • "When we re‐launched the site in 2013, Qualtrics was the tool we used to collect consumer feedback to improve the site. In 2014, HealthCare.gov attracted 1.3 billion unique page views, which created the very complex task of soliciting feedback and making targeted improvements to a website used by millions upon millions of Americans. OPTIMIZING THE USER EXPERIENCE plays a critical role in helping millions of individuals and small businesses identify insurance options in their state."

  • “Since we don’t have a commodity to offer in the financial services market, America First Credit Union has to provide the best possible experience to its members every day. Qualtrics allows us to put our members first because we can act quickly on real-time feedback.”

Featured Case Studies

  • How telecoms leader giffgaff uses customer feedback to fuel its growth

  • CX feedback unlocks key insights—and a huge performance gain

  • Wolverine Worldwide - Customer Case Study

Featured Customer Videos

Additional Qualtrics Information & Resources

Read Qualtrics Reviews, Testimonials & Customer References from 272 real Qualtrics customers.

Browse Qualtrics Case Studies, Customer Success Stories, & Customer References from 237 businesses that use Qualtrics.

Watch Qualtrics Customer Videos to learn why 30 businesses chose Qualtrics.