Qualtrics

Premium
Read 272 Qualtrics reviews and testimonials from customers, explore 237 case studies and customer success stories, and watch 30 customer videos to see why companies chose Qualtrics as their Brand Intelligence Software

Qualtrics is the technology platform that organizations use to listen, understand, and take action on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments and entire organizations to manage the four core experiences of business—customer, employee, product and brand—on one platform. Over 10,500 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture and build iconic brands. To learn more, please visit www.qualtrics.com.

Show more
Customer Rating Review Scorebased on 6278 reference ratings
4.7/5.0 (6278)
  • Market Leader 2025 2025
    Summer 2025Market LeaderCompetitive Intelligence Software
  • Top Performer 2025 2025
    Summer 2025Top PerformerBrand Intelligence Software
    • Market Leader 2025 2025
      Winter 2025Market LeaderReview & Reputation Management Software
    • Market Leader 2025 2025
      Winter 2025Market LeaderCustomer Feedback Management Software
more awards

Featured Testimonials

  • “Scaling a research function as we have means our ability to react and respond to customer preferences is unrivalled. This helps us drive better customer satisfaction and revenue across our brands, whilst uplifting our team’s capabilities.”

  • "Qualtrics is helping us create a culture of action – we saw leader action jump 16% in six months. At an organisation level, it’s given us confidence that we are working on the right things and the insights are informing the future design of almost every people program - from performance, to leadership, to inclusion and belonging.”

  • "Experience ID has put the customer voice into the hands of the people who are doing the work. All of our production managers and operations team members can see their impact on our customers in real time."

Featured Case Studies

  • Citrix - Customer Case Study

  • World Wide Technology - Customer Case Study

  • Woolworths Group - Customer Case Study

Featured Customer Videos

Additional Qualtrics Information & Resources

Read Qualtrics Reviews, Testimonials & Customer References from 272 real Qualtrics customers.

Browse Qualtrics Case Studies, Customer Success Stories, & Customer References from 237 businesses that use Qualtrics.

Watch Qualtrics Customer Videos to learn why 30 businesses chose Qualtrics.