Qualtrics

Premium
Read 283 Qualtrics reviews and testimonials from customers, explore 247 case studies and customer success stories, and watch 34 customer videos to see why companies chose Qualtrics as their Brand Intelligence Software

Qualtrics is the technology platform that organizations use to listen, understand, and take action on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments and entire organizations to manage the four core experiences of business—customer, employee, product and brand—on one platform. Over 10,500 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture and build iconic brands. To learn more, please visit www.qualtrics.com.

Show more
Customer Rating Review Scorebased on 6381 reference ratings
4.7/5.0 (6381)
  • Top Performer 2025 2025
    Summer 2025Top PerformerBrand Intelligence Software
  • Market Leader 2025 2025
    Summer 2025Market LeaderCompetitive Intelligence Software
    • Market Leader 2025 2025
      Winter 2025Market LeaderReview & Reputation Management Software
    • Market Leader 2025 2025
      Winter 2025Market LeaderCustomer Feedback Management Software
more awards

Featured Testimonials

  • “We are now able to more deeply understand what is most important to our patients, and we use these insights to design processes and systems to deliver exceptional experiences."

  • "Being able to have the product data telling us what consumers want makes our design team much more confident."

  • “We have a sophisticated website and need to ensure that we are giving customers the best possible experience. With Qualtrics, we can gather more types of consumer insight than we could before and with high quality surveys that match our brand.”

Featured Case Studies

  • Driving student enrollment with deeper insight

  • Understanding how positive changes to EX drive increased value for customers

  • Cars.com - Customer Case Study

Featured Customer Videos

Additional Qualtrics Information & Resources

Read Qualtrics Reviews, Testimonials & Customer References from 283 real Qualtrics customers.

Browse Qualtrics Case Studies, Customer Success Stories, & Customer References from 247 businesses that use Qualtrics.

Watch Qualtrics Customer Videos to learn why 34 businesses chose Qualtrics.