Qualtrics

Premium
Read 272 Qualtrics reviews and testimonials from customers, explore 237 case studies and customer success stories, and watch 30 customer videos to see why companies chose Qualtrics as their Brand Intelligence Software

Qualtrics is the technology platform that organizations use to listen, understand, and take action on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments and entire organizations to manage the four core experiences of business—customer, employee, product and brand—on one platform. Over 10,500 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture and build iconic brands. To learn more, please visit www.qualtrics.com.

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Customer Rating Review Scorebased on 6225 reference ratings
4.7/5.0 (6225)
  • Market Leader 2025 2025
    Summer 2025Market LeaderCompetitive Intelligence Software
  • Top Performer 2025 2025
    Summer 2025Top PerformerBrand Intelligence Software
    • Market Leader 2025 2025
      Winter 2025Market LeaderReview & Reputation Management Software
    • Market Leader 2025 2025
      Winter 2025Market LeaderCustomer Feedback Management Software
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Featured Testimonials

  • "By using Qualtrics we now have a streamlined, consistent approach to gathering our data. It helps us manage our feedback with ease and puts us in a great position to be pro-active with improvements and create quick solutions."

  • “Clayton Homes’ purpose is ‘Opening doors to a better life, one home at a time.’ Qualtrics helps us achieve this mission by delivering the first-hand knowledge we need from both customers and team members in a robust, easy-to-use platform. With Qualtrics we have a steady stream of quality insight at our fingertips.”

  • “With Qualtrics, we can analyze data within a day or two. Before, there was a lot of back and forth with the raw files. It might take a few months for us to get a particular set of data clean before we could analyze it.”

Featured Case Studies

  • Ancestry - Customer Case Study

  • How Shake Shack builds products and experiences customers crave

  • Ball State University - Customer Case Study

Featured Customer Videos

Additional Qualtrics Information & Resources

Read Qualtrics Reviews, Testimonials & Customer References from 272 real Qualtrics customers.

Browse Qualtrics Case Studies, Customer Success Stories, & Customer References from 237 businesses that use Qualtrics.

Watch Qualtrics Customer Videos to learn why 30 businesses chose Qualtrics.