Qualtrics

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Read 287 Qualtrics reviews and testimonials from customers, explore 249 case studies and customer success stories, and watch 34 customer videos to see why companies chose Qualtrics as their Brand Intelligence Software

Qualtrics is the technology platform that organizations use to listen, understand, and take action on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments and entire organizations to manage the four core experiences of business—customer, employee, product and brand—on one platform. Over 10,500 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture and build iconic brands. To learn more, please visit www.qualtrics.com.

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  • 249 Case Studies View
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Customer Rating Review Score based on 6684 reference ratings
4.7/5.0 (6684)
  • Winter 2026 Market Leader Review & Reputation Management Software
  • Winter 2026 Market Leader Customer Feedback Management Software
    • Summer 2025 Top Performer Brand Intelligence Software
    • Summer 2025 Market Leader Competitive Intelligence Software
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Featured Testimonials

  • "We used Qualtrics to get automated post-call surveys up and running in our Inforce Service area. Our VP Head of Inforce Service wasn’t familiar with Qualtrics, so he was skeptical …

  • “We were looking for a market research technology provider that could help us obtain a competitive advantage and would allow us to get one step ahead of the technology curve …

  • "With Clarabridge Engage, T-Mobile can engage with customers in real time, enabling the social team to abide by its Service Level Agreement (SLA) of responding within an hour using both …

Featured Case Studies

  • rogenSi - Customer Case Study

  • Strategic Account Management Association - Customer Case Study

  • Fuji Xerox Helps Employees Focus on Customers

Featured Customer Videos

Additional Qualtrics Information & Resources

Read Qualtrics Reviews, Testimonials & Customer References from 287 real Qualtrics customers.

Browse Qualtrics Case Studies, Customer Success Stories, & Customer References from 249 businesses that use Qualtrics.

Watch Qualtrics Customer Videos to learn why 34 businesses chose Qualtrics.