Qualtrics

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Read 287 Qualtrics reviews and testimonials from customers, explore 249 case studies and customer success stories, and watch 34 customer videos to see why companies chose Qualtrics as their Brand Intelligence Software

Qualtrics is the technology platform that organizations use to listen, understand, and take action on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments and entire organizations to manage the four core experiences of business—customer, employee, product and brand—on one platform. Over 10,500 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture and build iconic brands. To learn more, please visit www.qualtrics.com.

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  • 287 Testimonials View
  • 249 Case Studies View
  • 34 Customer Videos View
Customer Rating Review Score based on 6670 reference ratings
4.7/5.0 (6670)
  • Winter 2026 Market Leader Review & Reputation Management Software
  • Winter 2026 Market Leader Customer Feedback Management Software
    • Summer 2025 Top Performer Brand Intelligence Software
    • Summer 2025 Market Leader Competitive Intelligence Software
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Featured Testimonials

  • “When we embarked on this CX journey with Qualtrics we had ambitious goals. I’m pleased to say that we are already exceeding what we set out to achieve.”

  • "It was time to challenge the status quo. We needed measurement that was more predictive, meaningful, actionable and tried to true portfolio health, and that would better allow us to …

  • “With Qualtrics we have improved our ability to widen the scope of our research initiatives. We can generate real-time reports in minutes to review in our weekly senior leadership meetings. …

Featured Case Studies

  • Foremost Insurance Group - Customer Case Study

  • OCHD reaches more communities, improves care delivery

  • Foster School of Business - Customer Case Study

Featured Customer Videos

  • 4ocean - Customer Success Story (Abby Mcdivitt - Director, Professional Services)
  • Shake Shack - Customer Success Story (Charles Frankievich - Sr. Director Consumer Insights and Action)
  • Sweat - Customer Success Story (Kayla Itsines - Co-Founder)

Additional Qualtrics Information & Resources

Read Qualtrics Reviews, Testimonials & Customer References from 287 real Qualtrics customers.

Browse Qualtrics Case Studies, Customer Success Stories, & Customer References from 249 businesses that use Qualtrics.

Watch Qualtrics Customer Videos to learn why 34 businesses chose Qualtrics.