Kantar is the world’s leading marketing data and analytics company. They have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of their people, their data resources and benchmarks and their innovative analytics and technology, they help their clients understand people and inspire growth.
“Working with Kantar on testing our NPD has enabled us to confidently show real insight regarding our NPD to our retailer partners, it helped us prioritise what NPD to launch, and also helped further enhance these propositions.”






Read Kantar Reviews, Testimonials & Customer References from 35 real Kantar customers.
Browse Kantar Case Studies, Customer Success Stories, & Customer References from 95 businesses that use Kantar.
Watch Kantar Customer Videos to learn why 2 businesses chose Kantar.