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Kantar is the world’s leading marketing data and analytics company. They have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of their people, their data resources and benchmarks and their innovative analytics and technology, they help their clients understand people and inspire growth.
“Working with Kantar on testing our NPD has enabled us to confidently show real insight regarding our NPD to our retailer partners, it helped us prioritise what NPD to launch, …
"When we wanted to ensure that our new advertising campaign was well poised to meet our brand building goals for Johnson and Johnson, we needed results fast. We were extremely …
“Ads that follow the ABCDs as a guide have been shown to yield 30% lift in short-term sales likelihood and 17% lift in long-term brand contribution.”
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