Read 35 Kantar reviews and testimonials from customers, explore 95 case studies and customer success stories, and watch 2 customer videos to see why companies chose Kantar as their undefined

Kantar is the world’s leading marketing data and analytics company. They have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of their people, their data resources and benchmarks and their innovative analytics and technology, they help their clients understand people and inspire growth.

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Customer Rating Review Scorebased on 1165 reference ratings
4.7/5.0 (1165)

35Testimonials

  • “The Kantar Marketplace platform is intuitive and easy to- use thanks to the sharp and clear dashboard that indicates the strengths and weaknesses of each concept. The visualisation of the drivers and barriers is useful. It is nice to be able to compare concepts directly on the platform and to have the history of all the concepts tested in our concept library. Taking into account the impact on Brand Equity, in addition to the performance on sales, is very relevant to Ferrero, since our innovation strategy is built on our power brands.”

    Alexandra FarinaInnovation Product Manager
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95 Case Studies

  • We helped MAN improve their ratings along important customer journeys, and increase market share in Germany, through the successful CustomerFirst initiative

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2 Customer Videos

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    Morne Bosch-SerfonteinGroup Chief Data Officer
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Additional Kantar Information & Resources

Read Kantar Reviews, Testimonials & Customer References from 35 real Kantar customers.

Browse Kantar Case Studies, Customer Success Stories, & Customer References from 95 businesses that use Kantar.

Watch Kantar Customer Videos to learn why 2 businesses chose Kantar.

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