Kantar Case Studies

Kantar’s audience measurement system, harnessing data from over a million set-top boxes, guides MultiChoice’s successful strategies to grow and retain subscribers, reduce churn, identify new prospects and increase advertising revenue

Morne Bosch-Serfontein Group Chief Data Officer
How Accelerated Answers and Templated Surveys allow MediaCom to customise, optimise and localise their research and make decisions faster for their clients

Arindam Sengupta Senior Manager
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Case Study

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Kantar Case Studies

Kantar’s audience measurement system, harnessing data from over a million set-top boxes, guides MultiChoice’s successful strategies to grow and retain subscribers, reduce churn, identify new prospects and increase advertising revenue

How Accelerated Answers and Templated Surveys allow MediaCom to customise, optimise and localise their research and make decisions faster for their clients